Top Ten Things I Learned in PR Pubs


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Top Ten Things I Learned in PR Pubs

  1. 1. Top 10 Things I Learned In PR Pubs<br />By: Emily Williams<br />
  2. 2. 10) Sans Serif and Serif are Two Very Different Things<br />Sans Serif <br />Fonts that do not have serifs (go figure!) <br />Uses:<br />Headlines<br />Make more of a bold statement and stand out more<br />Examples:<br />Tahoma<br />Arial<br />Kartika<br />Serif <br />Fonts that do have serifs<br />Uses:<br />Body Text<br />Because easier to read and help the eye flow across the page<br />Examples:<br />Times New Roman<br />Cambria<br />Bodoni MT<br />
  3. 3. 9) Juxtaposition is the Coolest Element of Photography to Me!<br />Definition<br />Example<br />Juxtaposition: photographic presentation of opposing elements which often conveys a sense of irony.<br />According to Poynter Universities photojournalism class we took online. <br />Note the irony: above is a warning about obesity, below an ad for McDonalds. <br />
  4. 4. 8) The front of a brochure is the farthest panel to the right, the center is the back and the far left is the inside flap, who knew?<br />Note the front panel is the introduction, middle panel is the back, usually used for postage, and the left flap is the inside panel when folded. <br />
  5. 5. 7) is Pretty Awesome (and useful!)<br />Dr. Nixon showed us a website where you could download free fonts with different themes.<br />This came if very useful for me for another project where I used the Harry Potter theme.<br />
  6. 6. 6) There is a lot More to Typography than Just a Font<br />There are numerous different elements such as ascenders, serifs, bowls, descenders, baseline, loops, etc. that are implemented into design.<br />
  7. 7. C: Contrast<br />R: Repetition<br />A: Alignment<br />P: Proximity<br />In order to have a good publication these must be implemented. <br />5.) CRAP is Essential to Good Publications<br />
  8. 8. 4) It’s important to format pictures for print<br />Information from Katrina Sage whom worked with the Savannah Magazine.<br />For Print:<br />Should be shot with a nice camera (NOT a point and click)<br />Photos should be shot in raw format<br />Should be saved as a TIFF file not JPEG<br />Should be shot in 300 dpi (dots per inch)<br />Should be saved as CMYK color (cyan, magenta, yellow, and black)<br />
  9. 9. 3)Gravatarsare useful in Wordpress, Twitter, Facebook and Myspace.<br />Gravatars are icons that represent you when you leave a comment on Wordpress or other social media sites.<br />
  10. 10. 2) Segmenting Publics is Crucial<br />Can be segmented into:<br />Generations<br />Life Stages<br />Social Classes<br />Education<br />Gender<br />National Origin<br />This couple probably doesn’t have the same interest as……<br />….this couple<br />
  11. 11. 1) InDesign is Your Best friend when it comes to Designing<br />When it comes to design Adobe’s InDesign program is the best for:<br />Brochures<br />Logos<br />Letterheads<br />Flyers<br />Posters<br />Booklets<br />