Fat cat distr._master


Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Fat cat distr._master

  1. 2. <ul><li>Fat Cat was created in 1992 as part of the Beers of America sampler package. </li></ul><ul><li>In 1994, at the request of a handful of clients, Fat Cat was introduced as a stand alone item. </li></ul><ul><li>Fat Cat was the first craft brewed beer available in a can. </li></ul><ul><li>Fat Cat has developed a national cult following despite extremely limited distribution......That is about to change! </li></ul>Introduction
  2. 3. Opportunity <ul><li>Celebrating our 20th year in the beer industry, we are pleased to introduce our Fat Cat Vienna Lager for national distribution. </li></ul><ul><li>Consumer demand for craft beer in a can is hot </li></ul><ul><li>Critically acclaimed liquid </li></ul><ul><li>Iconic packaging </li></ul><ul><li>Competitive pricing </li></ul><ul><li>Dynamic marketing strategy </li></ul>
  3. 4. The Liquid Ray Klimowitz Aside from brewing Fat Cat, Ray is currently Technical Director - Master Brewers Association of the Americas Our brewmaster, Ray Klimowitz, has recreated a true lager of nineteenth century Vienna, the original amber lager so widely enjoyed for the last 150 years. Fat Cat presents an attractive malty and slightly toasty aroma with a light Noble Hop bitterness, providing balance while offering an authentic sensory profile. Brewed with 2-row base malt, Vienna malt, and the perfect amount of caramel malt to add color, flavor complexity, and body. The delicately drying finish encourages another sip, and with the moderate 5 percent alcohol by volume, you can.
  4. 5. Tasting Notes Courtesy of Rex Halfpenny, BJCP  <ul><ul><ul><ul><ul><li>March 2, 2011 </li></ul></ul></ul></ul></ul><ul><li>Mike, </li></ul><ul><li>Last night I took a can out of the fridge and let it stand 10 or 15 minutes so it would not be too cold, coldness masks flavor perception. I opened a can and poured the reddish amber liquid to show off its beautiful cream colored head. </li></ul><ul><li>Clean malt aromas with notes of bread and toast. Hops not pronounced as proper for this style. </li></ul><ul><li>No off notes detected like DMS, diacetyl, or oxidation. Clean lager. </li></ul><ul><li>Beautiful color, bright, with a dense cap of foam. Gorgeous. </li></ul><ul><li>Malty flavors, well balanced by moderate use of hops, drying on the finish but not quite dry, lingering malty aftertaste was pleasing. Great smooth body. appropriate level of carbonation. Great can of beer. </li></ul><ul><li>Smooth, easy drinking with all the character of a craft beer and no defects. This is what Mexican beer used to taste like. </li></ul><ul><li>Congratulations. Do enter it in GABF. I am a judge there. </li></ul><ul><li>Rex </li></ul>
  5. 6. Cans! <ul><li>Can craft beer segment experienced a 40% rise in 2010. </li></ul><ul><li>Over 100 craft breweries, including New Belgium, Brooklyn Brewing and Sierra Nevada are transitioning to cans. </li></ul><ul><li>Superior light protection, adversity to oxygen contamination.  </li></ul><ul><li>Lower freight cost. </li></ul><ul><li>Cans have the highest recycling rate of any beverage container. </li></ul>
  6. 7. Draft!
  7. 8. Fat Cat $12.99 per 12-pack Category Price Comps. Brooklyn Brewery Brooklyn Lager, $9 per four-pack of 16-ounce cans Buckbean Brewing Company Black Noddy Lager, Nevada , $8 per four-pack of 16-ounce cans Caldera IPA, Oregon , $9 per six-pack Maui Brewing Co. CoCoNut Porter, $10 per four-pack New Belgium Fat Tire, $15 per 12-pack New England Brewing Co. Elm City Lager, $8 per six-pack Oskar Blues Dale's Pale Ale, $9 per six-pack Sly Fox Pikeland Pils, $9 per six-pack Surly Brewing Co. Cynic, Minnesota , $10 per four-pack of 16-ounce cans 21st Amendment Brew Free! or Die IPA, California , $10 per six-pack
  8. 9. Marketing & Support <ul><li>Seasonal opportunities, POS and line extensions as creative and iconic as the Fat Cat. </li></ul><ul><li>Ingenuity that led to the creation of the original Beer of the Month Club &  Beers of America, now focused on Fat Cat. </li></ul><ul><li>20 years of developing strong relationships with national chains, provides a unique asset for our distributor network. </li></ul>
  9. 10. Contact Information Bruce Taub . Tel: 858-270-0505 . Cell: 858-373-7221 [email_address]