1. 5 Reasons Why
You SUCK
on iTunes!
... and what you can do about it.

4. #1: No iTunes:
elements.

5. CHANNEL
<itunes:author>
<itunes:category>
<itunes:image>
<itunes:summary>
ITEM
<itunes:author>
<itunes:duration>
<itunes:subtitle>
<itunes:summary>
SPECIAL
<itunes:explicit>
<itunes:keywords>
<itunes:owner>
<itunes:block>
<itunes:new-feed-url>

6. CHANNEL
<itunes:author>
<itunes:category>
<itunes:image>
<itunes:summary>

7. ITEM
<itunes:summary>
<itunes:subtitle>
<itunes:author>
<itunes:duration>

8. SPECIAL
<itunes:keywords>
<itunes:owner>
<itunes:block>
<itunes:new-feed-url>
<itunes:explicit>

9. #1: No iTunes:
elements.
The Fix:
Learn it. Know it. Live it.

10. #2: iTunes ID3
tags rewrites.

11. <TITLE> of Episode/Post
Year Downloaded
<TITLE> of Show
Podcast

13. #2: iTunes ID3
tags rewrites.
The Fix:
Title of blog = title of show.
Title of post = title of episode.

14. #3: All episodes
look the same.

21. #3: All episodes
look the same.
The Fix:
Keep <title> short & branded.
Load <itunes:subtitle>.

22. #4: Terrible
description.

30. #4: Terrible
description.
The Fix:
Describe your SHOW!

31. #5: I can’t find
your show.

32. Don’t know the author’s name.
Know that it is a podcast novel
about pirates.

33. Don’t know the author’s name.
Know that it is a podcast novel
about pirates.

34. Don’t know the name of the
show or producer.
Know that it is based out of New
Jersey & is about social activism.

35. Don’t know the name of the
show or producer.
Know that it is based out of New
Jersey & is about social activism.

36. #5: I can’t find
your show.
The Fix:
Good keywords.
Use descriptive text.

37. #1: No <iTunes:> elements.
#2: iTunes ID3 tag rewrites.
#3: All episodes look
the same.
#4: Terrible description.
#5: I can’t find your show.

38. Evo Terra