Stream with an Edge & Smart Home FrameworkIP Camera with Http Live StreamingSmart Home Gateway with Digital RF
Market Status - Facts at A GlanceThe domestic security industrygenerated an estimated 33%$33.25 billion in 2010. comes from residential. 20% Alarms 17% Intrusion Detection 11% Video Surveillance 5% Access Control.. Facts of Residential Market •Total households in the US in 2010 were 114,825,428 •16% ~ 18% of U.S. households have monitored security systems – ADT •Average Installation Price: $1,126 •Average Monthly Monitoring Fee for Residences: $24 Home Consumer/DIY Video Surveillance Camera Market to be $1 Billion by 2012
Emerging Trends No- New -W g ires tr eamin ideo S Sm ooth V On t obile. he Go a M nd in Go the K les now onso olC ntrCo
Smart Home Email Videophone Cell Phone Home Safety Video Security PCs and Security Home Monitoring Communication Engagement Health and Home Wellness AutomationRemote DiagnosticsMedication Dispense andReminderElderly In-Home Care** 40 Million, 13% of All Energy SavingPopulation in the US in 2010are 65 Years and Over Environmental Control Access Control
RTP/RTSP vs. HTTP LIVE STREAMINGRTP/RTSP is the most adopted streaming protocol in the IPsurveillance industry. It brings us remote viewing anywhereanytime, but not without drawbacks.HTTP Live Streaming, a new contender, gets its popularitywith Apple’s devices. Even Android claims its compatibilitywith HTTP Live Streaming in its recent release note ofHoneycomb. **How will HTTP Live Streaming help us avoid the bloody redocean?
Home Security with HTTP Live Streaming Internet
Product Package Details Network Camera with HTTP Live Streaming • Easy Setup: Minimum Configurations through iPhone/iPad APP or WPS for Easy WiFi Setup • White LEDs for Illumination under Low Light • Fully Compatible with iOS • Continuous Recording on Network Hard Drive • Live View and Playback from App • One Way Audio Transmission • Estimate Cost: $60~$65 WiFi Network Hard Drive Outsourcing (Trading) Preconfigured as Personal Cloud for Video Storage Estimate Cost of 500GB: $120.00 Free APP Download from Apple App Store Camera Configuration: Add, Delete, Name, and Rename Camera Advanced Setup: Audio On/Off, Motion Detection, Recording Schedule, Alarm Notifications (Email and Text Message) Camera Control: LED On/Off, Auto On/Off Camera Live View Camera Playback Channel by Channel Search Event / Alarm Log and PlaybackTwo Cameras + WiFi Network Hard Drive: Cost $240~250, MSRP: $399.00 ~$450.00
Manpower PlanningPosition Count Background Requirement Tasks Function Development (Project Base) RD 1 RTSP & FFMPEG within Arm-Linux Http streaming update, including audio, rtsp client, and etc. RD 1 RTSP & FFMPEG within Arm-Linux Http streaming source code take-over, verification, rebuild and etc. RD 1 MAC-ObjectiveC & GUI MAC NVR AP RD 1 iOs Platform iOS APP RD 1 Network & GUI Tools Applications RD 1 JAVA/JSP/Database/Linux Server & Web Platform Firmware (Project Base) RD 1 C++ & HTML Tag CGI coding, FW version control RD 1 Mac/Linux/Windows Testing Hardware (Project Base or Existing Employee) RD 1 PCB Layout Verification & Control Web GUI (Project Base or Existing Employee)Design 1 Web Design Web Page Layout and Design Others (Long Term Hire) PM 1 Technical Management Cross-Platform Integration and Protocol Definition PM 1 OEM / ODM Project Control SPEC Confirm, Schedule Control, Cost Review and etc. Total 12
Comparison of SoC Solutions Original Solution (8161) New Solution (8126) Cost Approx. NT$12 Million Extra NT$800,000~NT$1,000,000 Schedule 6-9 Months Extra 3~4 Months** CPU 500 MHz 540 MHz SoCPerformance Video 1280x720(720p), 45 fps or 704x480(D1), 75 fps Resolution 1,920×1,080(1080p), 30 fps Estimate BOM US$60~US$65 US$35~US$40 Life Cycle 2 Years and above (2009) New (2011)
Smart Home Gateway-- Power of Digital RF and Wi-Fi AP
Smart Home Product Stages Stage 1 Stage 2 Stage 3 3 Axis Bracket for Easy Positioning Pan/Tilt/Zoom Network Camera PTZ Control through APP Two Way Audio Easy Setup: Zero Configuration Gateway with Built-in HDD for LocalStorage and RF Module for Smart HomeIntegration White LEDs for Illumination under Low RFLight WiFi/Internet Fully Compatible with iOS Advanced Setup Wirelessly through Use iPhone or iPad as Netowk Camera Complete Add-on Product Lines forAPP WiFi Pocket Drive as Mobile Storage Complete Home Security Application Continuous Recording on Gateway One App for All Integrated Devices Live View and Playback from App One Gateway to Control All Devices One Way Audio Transmission
Product Packages for Stage One Entry Package: Home Security Kit • One Gateway and One Camera • Estimate Cost: $90 + $40 Hard Drive • Low Hard Drive Capacity • Free App • For Price Sensitive Markets • MSRP: $199.99 Deluxe Smart Home Package •One Gateway, Three Cameras, Two RF Power Sockets, and One Alarm • Estimate Cost: : $250 + $50 Hard Drive • Free App • For Higher End Market • MSRP: $599.99Premium Package: Entry Level Smart Home• One Gateway, One Camera, One RF Power Socket, and One Alarm• Estimate Cost: $120 + $40 Hard Drive• Low Hard Drive Capacity• Free App• For Price Competitive Market but with Unique Features• MSRP: $299.99
Competition Status iZon VueZone Q-SeeSmartphone iOS 4.0 or higher (iPhone 3GS or later iOS, Blackberry and Android iOS, Blackberry and AndroidCompatibility and any iPad)Sold At Target, Best Buy, Apple Retail Store Costco.com, Sears, Micro Center, Amazon Costco, Fry’s, Micro Center Online, Staples, Best Buy, Sears, TigherDirect, Home Depot…MSRP $129.95 $289.95 for Two-camera + Vue Gateway $269.99 8ch Security DVR w/ 4 Cameras $99.95 for Additional Camera $349.99 8ch Security DVR w/ 8 Cameras $49.95 /yr for 250MB Storage Online $499.99 8ch 10.2” LCD-DVR w/ 8 CamerasPros Easy Setup through App (Wirelessly) Out-of-Box Zero Configuration: Gateway to Affordable System Compatible with iOS minimize configuration Easy Recording Setup Sleek Product ID Easy Sync with One Button Continuous Recording Easy Positioning with Magnetic Stand Battery Powered Cameras (6 months Battery Clear Video Day/Night Locally Good Price Range with Audio Life with about 5 minutes of use per day) Smooth Video with Audio Magnetic Mounts with Peel-and Stick Adhesive: Easy Positioning and RotationCons Remote Session 5 min and One iOS Video Quality needs improvement Require Running the Wires to Cameras Device at A Time Only Active Upon Events, Unable to Record Require Configuring Router Resolution Limited to QVGA Continuously Poor Picture Quality on iPhone 20 Seconds Latency Slow to React When Motion Triggers Video Sketchy Mac Compatibility Weak Product Line: Only One Product Capture Unreliable Product Quality Unsecured Wireless Hotspot at Initial Slow Transmission unde High Resolution and Different Apps for Different Models Setup Poor Picture Quality under Low Resolution Limited Possibility of System Expansion Low-contrast, Ultra-grainy Images Poor Performance under Low-Light Limited Possibility of System Integration under Low Light Conditions Unreliable Motion Sensing
Supplementary Data: Smart Phone Subscribers Age Demographic Profile for Apple iPad OwnersApple iOS vs. Android OS Across Media Devices 3 Mo. Avg. Ending February 20113 Mo. Avg. Ending February 2011 Total U.S. Mobile Subscribers, Age 13+Total U.S. Mobile Subscribers, Age 13+ Source: comScore MobiLensSource: comScore MobiLens % of Users Share (%) of Total Installed Base Total Smartphone iPad Mobile (000) Mobile Subscribers Total 100.0% 100.0% 100.0%Total Subscribers 234,000 100.0% SubscribersApple iOS 37,868 16.2% Age 13-17 7.1% 6.3% 7.6%Android OS 23,763 10.2% Age 18-24 12.5% 16.9% 15.2% Age 25-34 17.6% 27.4% 27.0% Age 35-44 16.8% 22.1% 20.3% Age 45-54 17.8% 15.3% 16.4% Age 55-64 14.1% 7.4% 7.3% Age 65+ 14.0% 4.6% 6.2%
Supplementary Data: Revenues of IP Camera Suppliers Vivotek Revenue of Vivotek and Alpha Networks Alpha $90,000,000 $83,274,024 $80,000,000 $78,734,383 $71,538,014 $70,000,000 $60,000,000 $57,884,828 $55,384,738 $50,000,000 $48,212,069USD $37,578,897 $40,000,000 $41,088,207 $37,755,414 $30,000,000 $20,000,000 $17,480,138 $10,000,000 $0 2004 2005 2006 2007 2008 2009 2010 Year Alpha Networks: Revenues from Digital Home, not including switches and routers. Current Major OEM Supplier for D-Link. US$23mil. US$27mil. Vivotek: The leading Network Camera Manufacturer in Taiwan. Previous Major OEM Supplier for D-Link.
Supplementary Data:Comparison of Streaming Protocols