Agree your identity – business or personal?<br />If your objective is to generate business, it’s better to adopt a business identity. <br />If you have several people inside your company who will tweet, a common format needs to be agreed, such as Evonomie_Jo. This enables followers to know that this is a company tweet, but the individual is identifiable. <br />One of the challenges with Twitter is that user names are<br />limited to 15 characters. <br /><ul><li>If your company name is longer, you may need to think carefully about how to present your brand.
Once you have agreed your Twitter identity, don’t change it as you could lose and confuse followers.</li></li></ul><li>Protect your brand<br />Twitter and other social media requires a square logo. If you have a rectangular logo and upload to Twitter, it will crop the sides, damaging your visual identity. <br />Get your designer to prepare <br />‘social media ready’ logos that are <br />sized for Twitter at 700k. <br />
Your Twitter ID<br />One of the challenges with Twitter is that user names are limited to 15 characters. <br /><ul><li>Add a photo to distinguish you from those using the default Twitter bird.
Once your brand is established, don’t change the visual identity or your photo without good reason!</li></ul> <br /><ul><li>Register new brands early. If someone else is using your brand name you can apply to Twitter to get the account suspended and eventually transferred but this does take a long time.</li></li></ul><li>Prepare your bio<br />Your bio or biography is 160 characters about you or your company. <br /><ul><li>It is searchable.
Your bio can be read by followers and non followers alike so ensure that it reflects your Twitter objectives.
Focus on a few essential keywords as a bio is the first place potential followers review.
If the identity is for a company make sure this follows your normal brand rules.
If it’s a personal bio, check that it doesn’t infringe any company brand guidelines. </li></li></ul><li>Agree update responsibility<br />There are 90 million Twitter accounts but only 18 million are active. Twitter considers an account as inactive if it hasn't been logged into or updated in over 6 months. These accounts may be automatically removed from Twitter.<br />Make sure that<br /><ul><li>the account is updated
Twitter management<br />Updating Twitter is best done in house.. <br />Ensure Twitter users are given clear guidelines on the company’s brand values and ‘tone of voice’. <br /> <br />If you are a professional or business user and use LinkedIn, you can simply add Twitter to your LinkedIn account and when adding a ‘status update’ in LinkedIn, you can check the box to automatically tweet at the same time.<br /> <br />
Organise landing pages<br />Your bio includes a web page link. Instead of sending all traffic to your home page, organise a separate page for your Twitter followers. This will enable <br /><ul><li>Better analysis of how visitors found your web page.
Your Twitter followers to get all the information they need about you, in more than 160 characters, in one place.</li></li></ul><li>Use free software<br />Twitter.com is the most basic way to use Twitter. It doesn’t spell-check, allow you to schedule posts or to group your favourites. There are many great free software tools including<br />
Share the news<br />Once you have started tweeting, make sure your existing customers are aware. This helps to grow your follower base and to keep you ‘front of mind’. Make sure the Twitter logo and your @username are on your<br /><ul><li>website
LinkedIn profile</li></li></ul><li>Get interactive<br />To make Twitter work and to achieve your objectives you need to invest some time to tweet. <br /><ul><li>Re-purpose (re-use) existing content
Recommend interesting Tweeters – ‘Follow Friday’ #FF is set up to do this
Tweet about useful and interesting information, sharing your breakfast menu is not that fascinating – unless you own a Bed & Breakfast establishment!
Tweet on a regular basis – this could be daily or weekly, but a Twitter account with few tweets won’t attract many followers.</li></li></ul><li> Books and iPhone apps<br />We’ve adapted this from the books Quick Win Marketing and Quick Win Digital Marketing. <br />For answers to digital marketing questions see Quick Win Digital Marketing by Annmarie Hanlon and Joanna Akins (Book available from Oak Tree Press and App available from iTunes store). <br />
Get some expert help<br />Evonomie® is a social media consultancy. We help companies and agencies by analysing and developing their social media presence..<br />We can recommend reputable SEO companies, website companies and graphic designers. <br />Contact us www.evonomie.net<br />T 01543 258522<br />