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These slides go along with my Podcast
episode with Noah Kagan which you can
find here:
www.evolvingseo.com/noah
In the second half, I gave him some SEO strategies
and tactics for his site
OkDork.com
(They will make the most sense if y...
And ALSO … at www.evolvingseo.com/noah
You can find a video with these slides and the
audio put together 
1. Repurposing YouTube Videos into Blog posts
Use keyword research to identify and prioritize list of topics
1. How to identify and prioritize repurposing video content
into blog posts.
Turn SEMrush’s traffic numbers into annual
po...
2. Plug bigger sites with similar content into SEMrush’s Pages
report to see what content performs well for them.
I share ...
3. Put all content ideas in a
spreadsheet (example sheet)
…use SEMrush’s estimated traffic of top ranking articles for the...
3. Put all content ideas in a
spreadsheet (example sheet)
…use SEMrush’s estimated traffic of top ranking articles for the...
(Noah’s example sheet of topics he is referencing)
(Noah’s example sheet of topics he is referencing)
I explain that search volume is not the best metric to use for prioriti...
The ‘Keywords Everywhere’ plugin
Analyze search results
manually to determine if you
can rank there.
Looks for ‘gaps’ in:
-Relevance
-Quality
-Domain Autho...
4. Use filters in SEMrush to find topics with low difficulty
competitors are ranking for…. These are topics you could targ...
These are all interesting
topics worth digging into
more
(honestly, I’d probably
increase the difficulty a little
to get s...
5. Use search console to see what content is already driving traffic
(Quick aside: the outreach email to me from Keywords Everywhere)
Find posts with high impressions but low clicks – for
opportunity to improve.
Keep a list of 5-10 posts like this that have high
opportunity .. And keep them in mind when promoting
your site, giving i...
Quick detour to analytics – how to set up goal tracking for things like email signups.
THEN… sort content by goal conversion rate to get top
converting content.
THEN… sort content by goal conversion rate to get top
converting content.
THIS is the content you want to focus on promoti...
You can see your highest converting traffic by audience demographics
You can see your highest converting traffic by audience demographics
Back to another HUGE content topic opportunity for his blog (SEMrush Pages Report)
In my opinion the
current results
for “productivity
podcasts” are not
that great.
6. Recap: Strategizing which content to
promote by top converting content.
• When you’re interviewed, guest post etc – pul...
6. Review highly linked content types (either on your site or competitors).
Do MORE content of the type that
gets links.
7. Use Moz’s Top Pages report and filter by 301s to find old links to get updated.
Point them at the new/current version o...
8. Find and fix internal 301 redirects (link to the final 200 URL instead)
9. Use Moz’s ‘unlinked mentions’ tool to find link opportunities*
*This generally only works for bigger sites and brands t...
10. Find sites that mention similar sites but
not you. See if there’s an opportunity to be
included and reach out to them
11. Add more navigation,
structure and categorization for
users to find your blog content.
Sidebars, footers, HTML
sitemap...
12. Turn book reviews into PDFs –
because:
-the search volume is there
-Current results aren’t great
-Easy to do (repurpos...
Check out:
www.evolvingseo.com/noah for the audio of this episode!
www.evolvingseo.com/wire to check out more of this podc...
12 SEO Strategies For OkDork - Slides from Podcast w/Noah Kagan
12 SEO Strategies For OkDork - Slides from Podcast w/Noah Kagan
12 SEO Strategies For OkDork - Slides from Podcast w/Noah Kagan
12 SEO Strategies For OkDork - Slides from Podcast w/Noah Kagan
12 SEO Strategies For OkDork - Slides from Podcast w/Noah Kagan
12 SEO Strategies For OkDork - Slides from Podcast w/Noah Kagan
12 SEO Strategies For OkDork - Slides from Podcast w/Noah Kagan
12 SEO Strategies For OkDork - Slides from Podcast w/Noah Kagan
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12 SEO Strategies For OkDork - Slides from Podcast w/Noah Kagan

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These slides are an ADD ON to the audio interview and tips I gave Noah Kagan for his site OkDork.com - go to www.evolvingseo.com/noah for the FULL audio and show notes. (These slides might not make sense alone!)

Included in the 12 tips are:

- Keyword Research for content ideas
- Link Building Ideas
- Content Ideation strategies
- Competitor analysis
- Ways to use SEMrush

Published in: Marketing
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12 SEO Strategies For OkDork - Slides from Podcast w/Noah Kagan

  1. 1. These slides go along with my Podcast episode with Noah Kagan which you can find here: www.evolvingseo.com/noah
  2. 2. In the second half, I gave him some SEO strategies and tactics for his site OkDork.com (They will make the most sense if you go listen to the audio as well! )
  3. 3. And ALSO … at www.evolvingseo.com/noah You can find a video with these slides and the audio put together 
  4. 4. 1. Repurposing YouTube Videos into Blog posts Use keyword research to identify and prioritize list of topics
  5. 5. 1. How to identify and prioritize repurposing video content into blog posts. Turn SEMrush’s traffic numbers into annual potential traffic projections for prioritization
  6. 6. 2. Plug bigger sites with similar content into SEMrush’s Pages report to see what content performs well for them. I share a TON with SEMrush in this – you can go to evolvingseo.com/semrushtrial for 15 days free
  7. 7. 3. Put all content ideas in a spreadsheet (example sheet) …use SEMrush’s estimated traffic of top ranking articles for the keywords to establish potential traffic.
  8. 8. 3. Put all content ideas in a spreadsheet (example sheet) …use SEMrush’s estimated traffic of top ranking articles for the keywords to establish potential traffic.
  9. 9. (Noah’s example sheet of topics he is referencing)
  10. 10. (Noah’s example sheet of topics he is referencing) I explain that search volume is not the best metric to use for prioritization – especially now because Google rounds and averages them a lot
  11. 11. The ‘Keywords Everywhere’ plugin
  12. 12. Analyze search results manually to determine if you can rank there. Looks for ‘gaps’ in: -Relevance -Quality -Domain Authority -Trust …etc
  13. 13. 4. Use filters in SEMrush to find topics with low difficulty competitors are ranking for…. These are topics you could target.
  14. 14. These are all interesting topics worth digging into more (honestly, I’d probably increase the difficulty a little to get some more ideas)
  15. 15. 5. Use search console to see what content is already driving traffic
  16. 16. (Quick aside: the outreach email to me from Keywords Everywhere)
  17. 17. Find posts with high impressions but low clicks – for opportunity to improve.
  18. 18. Keep a list of 5-10 posts like this that have high opportunity .. And keep them in mind when promoting your site, giving interviews, contributing to guest posts …. Or more proactively run ads on facebook.
  19. 19. Quick detour to analytics – how to set up goal tracking for things like email signups.
  20. 20. THEN… sort content by goal conversion rate to get top converting content.
  21. 21. THEN… sort content by goal conversion rate to get top converting content. THIS is the content you want to focus on promoting!
  22. 22. You can see your highest converting traffic by audience demographics
  23. 23. You can see your highest converting traffic by audience demographics
  24. 24. Back to another HUGE content topic opportunity for his blog (SEMrush Pages Report)
  25. 25. In my opinion the current results for “productivity podcasts” are not that great.
  26. 26. 6. Recap: Strategizing which content to promote by top converting content. • When you’re interviewed, guest post etc – pull from your short list of top converting content.
  27. 27. 6. Review highly linked content types (either on your site or competitors).
  28. 28. Do MORE content of the type that gets links.
  29. 29. 7. Use Moz’s Top Pages report and filter by 301s to find old links to get updated. Point them at the new/current version of the URL.
  30. 30. 8. Find and fix internal 301 redirects (link to the final 200 URL instead)
  31. 31. 9. Use Moz’s ‘unlinked mentions’ tool to find link opportunities* *This generally only works for bigger sites and brands that get mentioned a lot
  32. 32. 10. Find sites that mention similar sites but not you. See if there’s an opportunity to be included and reach out to them
  33. 33. 11. Add more navigation, structure and categorization for users to find your blog content. Sidebars, footers, HTML sitemaps, categories are all good options for this.
  34. 34. 12. Turn book reviews into PDFs – because: -the search volume is there -Current results aren’t great -Easy to do (repurposing content)
  35. 35. Check out: www.evolvingseo.com/noah for the audio of this episode! www.evolvingseo.com/wire to check out more of this podcast! www.evolvingseo.com/semrushtrial for 15 days free of SEMrush! www.okdork.com to check out Noah’s blog and Podcast

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