Keynote Evolved Media Event July 2009

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Keynote from Karl Schneider.

How RBI is with the change management issues in moving to an online publishing world.

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Keynote Evolved Media Event July 2009

  1. 1. Content in RBI Karl Schneider Editorial Development Director RBI UK |1| 14 July 2009 |Online & Social Publishing| London
  2. 2. RBI UK • Part of Reed Business, a subsidiary of Reed Elsevier • 2,300 staff • 400 journalists • ~£300m turnover • >50% of revenue online |2| 14 July 2009 |Online & Social Publishing| London
  3. 3. RBI UK 21 Markets, >100 products • Aerospace • Electronics • Recruitment • Agriculture • Healthcare • Road Transport • Banking • Industrial • Science • Catering • Optical • Social Care • Chemicals • Personal Care • TV & Film • Computing • Personnel • Travel • Construction • Property • Utilities |3| 14 July 2009 |Online & Social Publishing| London
  4. 4. 40 magazines |4| 14 July 2009 |Online & Social Publishing| London
  5. 5. 15 Community Websites |5| 14 July 2009 |Online & Social Publishing| London
  6. 6. 15 Community Websites |6| 14 July 2009 |Online & Social Publishing| London
  7. 7. Data services & Job boards |7| 14 July 2009 |Online & Social Publishing| London
  8. 8. Content: a broader vision Traditional Content |8| 14 July 2009 |Online & Social Publishing| London
  9. 9. Content: a broader vision Traditional Content Community Interaction Window on the Web Community Tools |9| 14 July 2009 |Online & Social Publishing| London
  10. 10. “Traditional” content Proposition: “Exclusive content, crafted specially for people like you” Examples: • Traditional journalism • Blogs • Webcasts | 10 | 14 July 2009 |Online & Social Publishing| London
  11. 11. Window on the web Proposition: “The best starting point to find the good stuff for people like you” Examples: • Vertical search • “Best of the web” • User aggregation | 11 | 14 July 2009 |Online & Social Publishing| London
  12. 12. Community interaction Proposition: “The best place to interact/share with other people like you” Examples: • Discussion forums • Wikis • Picture sharing | 12 | 14 July 2009 |Online & Social Publishing| London
  13. 13. Community tools Proposition: “Tools to help people like you do your job” Examples: • Salary checker • Fuel efficiency calculator | 13 | 14 July 2009 |Online & Social Publishing| London
  14. 14. Worldwide top 50 websites 1 yahoo.com 18 ebay.com 35 google.co.jp 2 google.com 19 google.fr 36 amazon.com 3 youtube.com 20 orkut.com.br 37 go.com 4 live.com 21 sina.com.cn 38 orkut.co.in 5 facebook.com 22 mail.ru 39 craigslist.org 40 naver.com 6 msn.com 23 google.co.uk 41 friendster.com 7 myspace.com 24 fc2.com 42 odnoklassniki.ru 8 wikipedia.org 25 aol.com 43 google.com.mx 9 blogger.com 26 vkontakte.ru 44 imdb.com 10 yahoo.co.jp 27 google.com.br 45 youporn.com 11 baidu.com 28 wordpress.com 46 bbc.co.uk 12 rapidshare.com 29 google.it 47 taobao.com 13 microsoft.com 30 flickr.com 48 cnn.com 14 google.co.in 31 photobucket.com 49 googlesyndication.com 15 google.de 32 yandex.ru 50 163.com 16 hi5.com 33 google.es 17 qq.com 34 | 14 | google.cn 14 July 2009 |Online & Social Publishing| London
  15. 15. Covering a beat Lorem ipsum dolor Lorem ipsum dolor sit amet, the si thesi sit amet, the si thesi consectetur consectetur adipiscing elit. Fusce adipiscing elit. Fusce quis dolor quis quis dolor quis massa luctus lacinia massa luctus lacinia sed at risus. Mauris sed at risus. Mauris iaculis ultricies iaculis ultricies venenatis. Mauris venenatis. Mauris ornare dui at quam ornare dui at quam molestie non molestie non imperdiet dolor imperdiet dolor | 15 | 14 July 2009 |Online & Social Publishing| London
  16. 16. Covering a beat Lorem ipsum dolor Lorem ipsum dolor sit amet, the si thesi sit amet, the si thesi consectetur consectetur adipiscing elit. Fusce adipiscing elit. Fusce quis dolor quis quis dolor quis massa luctus lacinia massa luctus lacinia sed at risus. Mauris sed at risus. Mauris iaculis ultricies iaculis ultricies venenatis. Mauris venenatis. Mauris ornare dui at quam ornare dui at quam molestie non molestie non imperdiet dolor imperdiet dolor | 16 | 14 July 2009 |Online & Social Publishing| London
  17. 17. The news process Track Discuss Filter Create Research | 17 | 14 July 2009 |Online & Social Publishing| London
  18. 18. The barriers to change People & Technology • Teams built for print – Structures – Processes – Skills • Tools not fit for purpose – Authoring tools built for print – Web tools inflexible | 18 | 14 July 2009 |Online & Social Publishing| London
  19. 19. Content creation & delivery WEB Content creation Content delivery Website Articles Images Print Video Email Blogs RSS Widgets Content | 19 | 14 July 2009 |Online & Social Publishing| London
  20. 20. Articles: Old process Writers Subs/production Sub copy + Copy Ready To press Cut to fit for print + Print head InCopy + InDesign Send to web EAS + Web head + Links To Web + Tags + Pics + Video + Keywords + Related | 20 | 14 July 2009 |Online & Social Publishing| London
  21. 21. Articles: Current process Writers Subs/production + Copy + Web head Ready Cut to fit Ready Sub copy & To press + Links for web + Print head for print metadata + Tags + Pics + Keywords + Related InCopy + InDesign Send to web EAS + Video To Web | 21 | 14 July 2009 |Online & Social Publishing| London
  22. 22. Articles: Future process Writers Subs/production Sub for print Ready To press + Print head for print InCopy + InDesign Send to print Web authoring tools + Copy + Web head + Links Sub copy & Ready To Web + Tags metadata for web + Pics + Video + Keywords + Related | 22 | 14 July 2009 |Online & Social Publishing| London
  23. 23. Website editing Website Menu | 23 | 14 July 2009 |Online & Social Publishing| London
  24. 24. Changing team structures: Yesterday Editor News Editor Features Editor Section Editor Website Editor Reporter Feature writer Writer Reporter Feature writer Writer | 24 | 14 July 2009 |Online & Social Publishing| London
  25. 25. Changing team structures: Tomorrow Brand Editor Magazine Content Website Editor Editor Editor Beat Editor Beat Editor Beat Editor Beat Editor Beat Editor Beat Beat Beat Beat Journalist Journalist Journalist Journalist Beat Beat Journalist Journalist | 25 | 14 July 2009 |Online & Social Publishing| London
  26. 26. Re-skilling editorial teams • New training programmes, e.g: – Essentials of online content – Engaging with online communities – Video editing • Informal sharing – Events – Wiki • Recruitment | 26 | 14 July 2009 |Online & Social Publishing| London
  27. 27. Questions | 27 | 14 July 2009 |Online & Social Publishing| London

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