Clients buy marketing tools to help their teams plan, build, and execute a wide variety of complex activities. But all too often, software sits on the shelf, teams lack coordination, and in the end, clients do not see promised outcomes. In this session, Jay will outline the VRF precepts and highlight customer examples that emphasize the incremental, process-focused, and cross-tool linkages that are driving client success.
The cost of failure Too slow to market (e.g. FedEx losing out shipping to Amazon and others) Low ROMI (e.g. less profitability, lower share price) Higher agency and consultant spend (e.g. lower profitability, slower to market) Reliance on internal heroics (e.g. low morale, higher turnover)
Too much software, not enough use, no return on investment Vendors selling enterprise licenses and now getting pushback Integrators over-implementing without regard for use or outcomes Internal collisions between teams and brands without centering on consumers Internal IT not used to pace and scale of digital marketing and front office
Each client organization is unique Discovery is both top-down and bottom-up We align to desired outcomes and KPI’s We aim for incremental wins and milestones
Establishes appropriate balance between people, processes, and technology. Get the balance right or the technology sits on the shelf. We love technology but know it’s an enabler Delivers proof points throughout an engagement. We think and operate incrementally within a strategic context. We think about impact not about getting signoff. Leverages Epsilon’s broader experience and leadership across marketing. We are a full-service marketing agency We’re marketers and we know what clients are trying to do. Ensures that data informs decision points and flows seamlessly and appropriately across the organization We understand that proper use of data is the lifeblood of engagement Delivers proven marketing transformation and market impact. We work with leading marketing organizations across the spectrum. We’ve been there and done that!
MCO/Content Velocity and Acceleration End-to-end Loyalty integration View 24/7 (data to analytics to strategy to microtargeting) Unite (2nd generation data-driven marketing process supported by technology)
Evolve 19 | Jay Mellman | Ensuring MarTech Gets the Job Done – Epsilon’s Value Realization Framework in Action