Changing role of communication

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This brief presentation describes the process in which social media has allowed companies to sidestep traditional media to engage in direct conversations with their target consumers.

Published in: Self Improvement
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Changing role of communication

  1. 1. Changing Role of Communication
  2. 2. Old Ways of Communication Traditional Media acts as the middleman providing access Wants to promote to company’s targetgoods or services to consumers for a price Company’s Target their target Consumers consumers Pays money to Pushes out an Traditional Media advertising message in order to gain to the company’s access to their target target consumers in consumers hopes of driving sales
  3. 3. New Ways of Communication Traditional Media gets sidestepped in the new world Wants to promote of communication.goods or services to Company’s Target their target Consumers consumers Through social media the company is now empowered to enter into direct conversations with their target audience offering contests, deals, soliciting feedback, product reviews, building brand loyalty, etc.
  4. 4. Jeff Mello Founder, Evolution of Communication p: 404-579-0911 email: jeffmello@evolutionofcommunication.com web: http://evolutionofcommunication.comfacebook: http://www.facebook.com/evolutionofcommunication twitter: http://twitter.com/EOC_jmello

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