Digital Shopper Marketing: The Shopper Perspective

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Free research into digital shopper marketing in food, drink and grocery, conducted by Evolution Insights.

An excellent introduction into digital shopper marketing and shopper awareness & appeal across a broad range of initiatives.

Drawn from our in depth research into the field available from our website at www.evolution-insights.com

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Digital Shopper Marketing: The Shopper Perspective

  1. 1. Home On-the-go In-store
  2. 2. Benefits Engage with consumers as shoppers outside store Reach shoppers who use traditional media less Drive brand consideration and loyalty through targeted offers Capture shopper preferences and habit via opt in schemesImprove personalisation and reduce intrusiveness Improve response rate and ability to measure ROI Improve shopper involvement and use of loyalty schemes Influence shopping list and basket before the shopper enters the store
  3. 3. 0 10 20 30 40 50 60 70 80 90 Sell items Access the internet in the supermarket Purchase items Find the latest special offers and coupons Access a social network Find information about products Find out information about shops nearby Search for a particular shop or business Access the internet Text message %
  4. 4. 0 10 20 30 40 50 60 70 80 Product Information on Mobile Phone Scan to List With Mobile Location Based Mobile Coupons & Offers Scan to Basket With Mobile Mobile Coupons Mobile Loyalty Card App Mobile Price Comparison Mobile Price Check Mobile Loyalty Points Check Apps Mobile Phone Shopping List Apps On Pack Mobile SMS Competitions Mobile Online Grocery Shopping Web Ratings and Reviews Printable (Desktop PC) Shopping Lists Web Recipes & Meal Suggestions Web Price Comparison Web Coupons % Aware of and use Aware of and don't use
  5. 5. 0 10 20 30 40 50 60 70 80 Web Ratings and Reviews Mobile Online Grocery Shopping Product Information on Mobile Phone On Pack Mobile SMS Competitions Web Recipes & Meal Suggestions Mobile Coupons Scan to Online Basket With Mobile Printable (Desktop PC) Shopping Lists Mobile Phone Shopping List Apps Mobile Loyalty Points Check Apps Mobile Price Check Location Based Mobile Coupons & Offers Mobile Loyalty Card App Mobile Price Comparison Scan to List With Mobile Web Price Comparison Web Coupons % Appeal
  6. 6. High usage Low usage High appeal Low appeal Web coupons Web price comparison Web recipes & meal suggestions Printable (PC) shopping lists Web ratings & reviews Mobile online grocery shopping On pack mobile SMS competitions Mobile shopping listMobile price check Mobile price comparison Mobile coupons Mobile scanning to online basket Product info on mobile Short to long-term potentialMedium to longer-term potential Niche potential Short to medium-term potential

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