The History of Call Tracking provided based on CallTouch history

1. THE STORY OF
CALL TRACKING
IN RUSSIA
by

2. Why are we here?
I am the only one representing
call tracking services here
Why are we here?

3. Why are we here?
Calltouch is a leading service in Russia
providing call tracking
About usWhy are we here?

4. About us
A story of call tracking
Market share*, Russia
Others
36 %
Calltouch
64 %
*Own research, Number of clients,
Session-based call tracking services
50 000 000
sessions/ month
700 000
calls/ month
1,4%
avg. conversion rate
Why are we here?
+20%
Monthly growth

5. A story of call tracking?
Is a story of Calltouch
About us Importance of calls

6. Calls are extremely important
Russians do not trust
internet, they prefer
voice communication
Call is a lead
as well as
request from site
80% contracts in
Russia - after call
A story of call tracking Importance of calls

7. In almost all businesses
2011: Idea
Travel, Insurance, Real estate, House
Builders, Cars, Furniture & home
accessories, Hospitals, Windows,
Education
Importance of calls

8. 2011: Idea
Everyone moves to CPA model
The most expensive deals are made by phone call
Real estate, Cars, Insurance, Furniture, etc
Let’s track these leads!
Importance of calls The first version of service

9. Making software,
not yet business
0
25
50
75
100
April May June July
Static call tracking
1 source = 1 phone number
One type of report
2011: Idea 2011: The birth of market
SEO
CPC

10. 2011: The birth of market
First barriersThe first version of service
+7 495 XXX XX XX
+7 495 XXX XX YY
+7 495 XXX XX ZZ
WEBSITE
Channel call tracking:
GOOGLE ADWORDS
SEO
FACEBOOK
3 players:
Yandex, Calltouch and Calltracking

11. 2011: First barriers
2012: Market formation
Business was not ready to change main tel. number
Business didn't want to provide information to 3d party service («we do not
trust» - remember?)
Moscow - first city where call tracking started (no more operators in regions)
To be honest, there was no call tracking market at all
2011: The birth of market

12. 2012: Market formation
We were FIRST introduced
Session-based call tracking
and named it
Dynamic call tracking
Keywords tracking
Ads tracking
Session-based call tracking2012: First barriers

13. Session-based call tracking
2012: Market growth2012: Market formation

14. 2012: Market growth
First case2012: Market formation
First interesting cases appears
Number of competitors rapidly increase
Moscow + St. Petersburg

15. 2012: Market growth Call tracking services development
Users who were searching for
«where to rent a car in Israel» or
«whether in Israel»
bought tours more likely
First case

16. 2013: Services development
Nowadays2012: Market growth
ROI reports Integration to CRM Integration to
CPC systems

17. Nowadays
Our case2013: Services development
…
…
…
ANALYTIC
PLATFORM

18. Today’s market overview2013: Service development
One of our lovely cases
Daily calls
Payments to Yandex and Google
Cost per order
Cost per call
+100%
-30%
-30%
-60%

19. Today’s market overview2013: Service development
Great case by Avertmedia
Cost per call
Budget for online advertising
Leads from site
-360%
-330%
+7%
- The largest car dealer in Russia
+

20. Market overview
Nowadays Future
CPC market
0
15
30
45
60
2012 2013
60
39,6
+30%
Market volume
Do not have calls
40 %
Have calls
60 %
5 000 000 $
10call tracking
services

21. Future
Market overview
More tools based on
Calltouch statistics
Speech analyzing
and recognition
CPC CMS
CRM
Automatic integration to all
known CPC, CRM, CMS services
ANALYTIC
PLATFORM
ANALYTIC
PLATFORM

22. + 7 (495) 401-77-77
info@calltouch.ru
facebook.com/calltouch
www.calltouch.ru