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Améliorer son référencement grâce aux Rich Snippets

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Aujourd'hui, Google offre de nombreuses possibilités pour améliorer son référencement. Découvrons aujourd'hui comment fonctionnent les Rich Snippets !

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Améliorer son référencement grâce aux Rich Snippets

  1. 1. Améliorer son référencement grâce aux Rich Snippets
  2. 2. Fonctionnement des Rich Snippets Les Rich Snippets (traduction française : extraits enrichis) sont les informations qui apparaissent dans les résultats de recherche dans le but d’enrichir un lien. Grâce à quelques lignes de code, les pages utilisant ces données structurées permettent d’attirer l’œil du moteur de recherche et d’être plus facilement indexé, en plus d’être plus visitées. Voici à quoi ces données ressemblent : L’impact sur le trafic des pages est positif : grâce à des informations supplémentaires comme des étoiles d’avis sur un produit issu d’une boutique e-commerce, un film, ou encore une recette de tarte au citron meringuée, les pages invitent le visiteur à cliquer en proposant du contenu supplémentaire souvent positif. Le nombre de votes, d’avis, le prix ou encore la notation sont des éléments de plus en plus recherchés par les internautes qui profitent du click & collect ou des achats en ligne.
  3. 3. Des informations pour l’utilisateur Ces informations rassurantes attirent l’œil et touchent certains leviers d’analyse de site web. Le taux de rebond est réduit car le visiteur a davantage d’informations sur le contenu de la page et sait à quoi s’attendre Le taux de conversion est souvent meilleur, grâce à une meilleure filtration des internautes et à l’affichage direct des informations décisives comme le prix ou le nombre de notes Le positionnement est également meilleur grâce à un taux de trafic plus élevé et des informations plus complètes pour le moteur de recherche
  4. 4. Les Rich Snippets, tels des décorations de Noël, ont également leurs limites. le moteur s’est aperçu que trop de sites présentaient des données structurées, et les résultats de recherche se sont progressivement transformés en une multitude de décorations étoilées. Google a donc agit en conséquence et a nettement réduit le nombre de sites qui peuvent afficher ces données, privilégiant ainsi l’expérience utilisateur. Les limites des Rich Snippets
  5. 5. Les résultats des annonces payantes ont aussi droit à ces données structurées, on peut observer parfois un privilège d’affichage pour ceux-ci au détriment des résultats naturels, Google n’a cependant jamais communiqué sur cette remarque. Il incombe donc aujourd’hui aux webmasters de bien choisir les informations les plus importantes et pertinentes à utiliser par ce biais, de façon à être transparent envers le visiteur et à la fois de ne pas « encombrer » les SERP, comme le rappelait Zineb Ait Bahajji ce mois de février, webmaster Trends Analyst chez Google. Pour définir le balisage de vos contenus, rendez- vous sur le site schema.org, une référence en matière de format de Rich Snippets.

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