The workshop will cover the fundamentals of marketing, including considerations for marketing library and information services. The marketing orientation of the organisation will be discussed, along with the societal shift to relationship marketing. A number of case studies will be shared which demonstrate different approaches to market academic libraries, with tips and advice for implementation.
By the end of the workshop, attendees will:
● Gain a greater understanding of marketing theory and how it applies to library and information services
● Be aware of a number of best practice case studies to learn from and apply the lessons learned in their own service
● Be able to plan and evaluate a marketing campaign for their service