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Developing a mobile strategy for the library Slide 1 Developing a mobile strategy for the library Slide 2 Developing a mobile strategy for the library Slide 3 Developing a mobile strategy for the library Slide 4 Developing a mobile strategy for the library Slide 5 Developing a mobile strategy for the library Slide 6 Developing a mobile strategy for the library Slide 7 Developing a mobile strategy for the library Slide 8 Developing a mobile strategy for the library Slide 9 Developing a mobile strategy for the library Slide 10 Developing a mobile strategy for the library Slide 11 Developing a mobile strategy for the library Slide 12 Developing a mobile strategy for the library Slide 13 Developing a mobile strategy for the library Slide 14 Developing a mobile strategy for the library Slide 15 Developing a mobile strategy for the library Slide 16 Developing a mobile strategy for the library Slide 17 Developing a mobile strategy for the library Slide 18 Developing a mobile strategy for the library Slide 19 Developing a mobile strategy for the library Slide 20 Developing a mobile strategy for the library Slide 21 Developing a mobile strategy for the library Slide 22 Developing a mobile strategy for the library Slide 23
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Kay Munro and Rosemary Stenson's breakout session on developing a mobile strategy for the library (based on their experiences at University of Glasgow).

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Developing a mobile strategy for the library

  1. Developing a mobile strategy for the library Kay Munro & Rosemary Stenson – University of Glasgow Library
  2. Why should we care about mobile? “According to a recent report from mobile manufacturer Ericsson, studies show that by 2015, 80% of people accessing the Internet will be doing so from mobile devices. Perhaps more important for education, Internet- capable mobile devices will outnumber computers within the next year.” Johnson, L., Smith, R., Willis, H., Levine, A., and Haywood, K., (2011). The 2011 Horizon Report. Austin, Texas: The New Media Consortium
  3. Will people really want to use the Library on their mobile? Operating No of Visits to No of visits to No of visits to System Library Classic Search QuickSearch Yip – they homepage already were! iPhone 5015 3560 1936 iPad 1817 1284 579 Data from Google Analytics Android 1299 926 561 shows the number of hits to Blackberry 970 627 290 the Library homepage, Classic Search and iPod Touch 719 689 247 QuickSearch pages by mobile Symbian OS 278 208 79 devices for 2010 -11. Sony 79 39 6 Samsung 20 13 4 Windows 17 12 3 Nokia 15 12 2 LG 5 1 Total number 10235 7372 3708 of visits
  4. But what do our users want to do on their mobiles? Don’t assume – ask! Establish a programme of regular surveys of users to establish mobile device ownership and use: • What kind of devices do they have? • What Library services do they currently access via their mobiles? • What Library services do they want to be able to access via their mobiles?
  5. Library Mobile Survey What Library services do you currently use on your mobile device? Answer options Responses Responses Mar 11 Jan 12 I didn’t know you could! 58.7% 51% Search for books etc 29.4% 37% Renew books 19.5% 22% Check Library opening hours 19.5% 18% Check account for fines 12.5% 24% Watch Library videos 2.6% 1%
  6. Library Mobile Survey What other Library services would you like to access? Answer options Mar 11 Jan 12 Read e-books 50.9% 51% Search for articles 59.3% 59% Contact a Librarian/get help 21.3% 23.1% Check out books 56.3% 57% Wouldn't use Library services 12.9% 11.9% on my mobile
  7. Your experiences / thoughts? What’s your story? Are you measuring mobile traffic on your own sites? Are your users asking for services for mobile devices ?
  8. Getting started Started in June 2010 – Mobile Technologies Group set up Early decisions • Not apps (for now) • Catalogue search • Renew books • Need lots of phones, tablets and e- readers to test • Need to do regular surveys of library users
  9. The pace quickens! Confirmation of the trend to mobile • Planning for the implementation of AirPAC began October 2010. • Monthly data from Google Analytics showing a bigger than expected increase in mobile access to our website & search services • Clear that we needed to think more widely and more imaginatively
  10. JISC Strategy InfoKit http://www.jiscinfonet.ac.uk/infokits/strategy InfoKit sets out “the most important tasks and processes required to successfully articulate, coordinate and manage Strategic activity” and defines certain key stages in strategy development and implementation We identified eight key stages : 3. evaluate and monitor developments in mobile technology; 4. evaluate user requirements; 5. form and define our objectives; 6. formulate a strategy; 7. identify the resources required; 8. gain approval from senior management; 9. consult and obtain buy-in from other library groups; 10. manage effectively implementation.
  11. Strategy emerges Strategy emerges • Dec 2010 • 10 areas • Project plan • Phased implementation • What problems are we facing? University of Glasgow Mobile Strategy: http://www.gla.ac.uk/media/media_203782_en.pdf
  12. 10 areas • Library search • Bluetooth • QR codes • Infrastructure • Instant messaging for • Live Lab concept enquiries • User Education • Access e-resources • Promotion and evaluation • SMS library notices
  13. How to manage an innovative strategy?
  14. Your experiences / thoughts? Do you have a strategy for mobile? Is mobile part of a larger Library strategy? Is mobile part of a larger Institutional initiative?
  15. How we are delivering the strategy Phase 1 Jan - Apr 2011 Ten priority areas Eight Working Groups Modest targets Deliverable services Phase 2 Jan 2012 – June 2012 Same ten priorities Six working groups More ambitious targets Combination of deliverable and aspirational services
  16. Mobile Catalogue Phase 1: July 2011 • AirPAC • Searching/requesting • Library Account • Renewals/fines • Key Library information
  17. Mobile Web Site Phase 2: May 2012 • Develop a mobile friendly website • Using iWebKit5 • Incorporate features from AirPAC • Still limited information but mobile specific
  18. Your experiences / thoughts? Do you have a mobile version of your catalogue or mobile website / app? Mobile Website or App? Library initiative / IT initiative?
  19. The ‘Live Lab’ concept • For Library staff • Variety of devices • Familiarity & engagement • Application to current operational processes? • Self-paced learning
  20. Digital Media Skills Digital Media In the future, we must be able to teach users about how to access information from their mobile devices and show them how to organise and use effectively that information for coursework and research. (University of Glasgow Library Mobile Strategy, 2010) … But what about the Library staff?
  21. 23 things mobile 23 things mobile! 23 things mobile is a self-directed course which will introduce Library staff to mobile technologies. The aim is for staff to spend an hour or so each week over 10 weeks exploring all things mobile – includes: Communicating: bloggs, texts, tweets, messaging Devices: phones, tablets, e-book readers Networks: wifi, 3G, the cloud Applications: apps, ebooks, qr codes Sharing: share point, facebook, google + Fun stuff: videos, gaming
  22. Your experiences / thoughts? What is the level of digital media skills among your staff? Are your staff onboard with mobile initiatives
  23. Top Tips and Lessons Learned • Develop a strategy rather than just a number of ideas • Ensure that your strategic framework is flexible and adaptable in this rapidly changing environment – don’t be afraid to make changes! • Understand that not every initiative will be deliverable • Get Library senior management buy-in • Get Library staff involved • Keep control of project • Understand your users: – what devices they own – what they do with their devices – what they want to be able access from the Library via their devices
  • mishdalton

    Sep. 29, 2013
  • e_zazani

    Dec. 3, 2012
  • TakeshiWatanabe2

    May. 4, 2012
  • NickHagan

    May. 4, 2012

Kay Munro and Rosemary Stenson's breakout session on developing a mobile strategy for the library (based on their experiences at University of Glasgow).

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