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Developing Recruiting Messages Worksheet

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Use this worksheet to help you create messages that will reach key groups in your communications efforts. It will walk you through thinking about how you will contact those groups, what barriers you may face in reaching them, and how to overcome those barriers.

Published in: Government & Nonprofit
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Developing Recruiting Messages Worksheet

  1. 1. Developing Recruiting Messages Worksheet 1. Brainstorm groups you’d like to participate. Examples: o Parents o Formal and informal leaders o Teachers and school administrators o Civic clubs or social groups o Social service providers o Faith community 2. Identify 3-4 key groups you’re going to target Group 1: Group 2: 3. Who are the key people or organizations we have access to in order to reach these groups? If we don’t have a point of contact now, who do we need to get in touch with? Group 1: Group 2: Group 3: Group 4: o Refugees o Businesses o Young people o Senior citizens o Immigrants Group 3: Group 4:
  2. 2. 4. What are the challenges or barriers to reaching these groups? Group 1: Group 2: Group 3: Group 4: 5. What are some strategies we can use to overcome those barriers? Group 1: Group 2: Group 3: Group 4:
  3. 3. 6. What cultural considerations do we need to be aware of when communicating a message to these groups? Group 1: Group 2: Group 3: Group 4: 7. What are the messages we want to convey to these groups? Group 1: Group 2: Group 3: Group 4:

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