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5 reasons your brand needs a 'Why'

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'Why' is what your brand needs to find. Create a purpose and communicate your 'why'.

Published in: Marketing

5 reasons your brand needs a 'Why'

  1. 1. Everywherebrand 2015
  2. 2. is increasingly the reason people will do business with you. Building your brand story on your ‘why’ increases trust and transparency. 71% of execs say they’d sacrifice a bit of profit for trust in business relationships. Everywherebrand 2015 1.
  3. 3. is how you can build emotional rather than transactional relationships. Business-to-business is becoming increasingly consumerised in the way decisions are made. Humans make decisions emotionally then justify them rationally... even in business. Everywherebrand 2015 2.
  4. 4. is a clear and understandable position in a complex world. Too much choice and complexity has made 65% of execs resort to relying on their gut instinct. Everywherebrand 2015 3.
  5. 5. enhances trust and reduces risk. The bigger the b2b purchase, or the newer the relationship, the greater the need for trust. People trust a business with a purpose much more than they do a business made purely for profit. Everywherebrand 2015 4.
  6. 6. creates a culture. Engaged employees drive the success of every business. It’s a neat coincidence that it’s the age of Gen Y; a generation that is wary of big business and expects to have a stake in outcomes. They’re focused on making meaning, and less so on making money. Everywherebrand 2015 5.
  7. 7. turns businesses into brands. Everywherebrand 2015
  8. 8. For help/advice/a nice chat get in contact with david@everywherebrand Everywherebrand 2015

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