Food labelling and advertising


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Food labelling and advertising

  1. 1. Food labelling and advertisingPractical implications of currentdevelopmentsDavid Young, Partner4 October 2012
  2. 2. EU Food Information Regulation• The Food Information for Consumers Regulation (FIR) – follows an EU-wide review of food and nutrition labelling legislation – brings EU rules on general and nutrition labelling together into a single regulation
  3. 3. The Food Information RegulationWhat is changing?• minimum font size for • extension of rules for mandatory origin of food labelling information • food authenticity• nutrition labelling • distance selling• mandatory information on • alcohol allergens
  4. 4. Requirements for mandatoryinformationWhat is mandatory information?• the name of the food• the list of ingredients (extended)• allergens / intolerances from a prescribed list (eg wheat, eggs, mustard, milk etc).• quantity of certain ingredients• the net quantity of the food• date of minimum durability or use by date• any special storage conditions / conditions of use
  5. 5. Requirements for mandatoryinformationMandatory information• name / business name and address of the food business operator• country of origin / provenance• instructions for use• the actual alcoholic strength by volume (beverages containing more than 1.2%)• a nutrition declaration
  6. 6. Requirements for mandatoryinformationArticle 13• mandatory food information requirements• same field of vision requirements
  7. 7. Requirements for mandatoryinformationPresentation• minimum font size• exemptions
  8. 8. New information to be given with the name of thefood• existing requirements remain• new requirements
  9. 9. Mandatory nutrition labellingRequirements• „back of pack information• nutrition declaration• format
  10. 10. Nutrition labelling• front of pack - options• loose food• Guideline Daily Amounts (GDAs)
  11. 11. Country of origin/place of provenance Requirements• when mandatory• extension of rules• country of origin/primary ingredient• implementing rules to be produced within two years after Regulation comes into force.
  12. 12. Country of origin/place of provenancePossible future changes• country of origin labelling could be extended• European Commission to complete impact assessment
  13. 13. AllergensMandatory requirements – any ingredient or processing aid specifically listed in the Regulation (eg wheat, eggs, fish, milk etc) – typeset should clearly distinguish the wording and be set out in the list of ingredients – not required where the name of the food clearly refers to the substance or product concerned
  14. 14. Food authenticityRequirements – non-ingredient claims – ingredient substitution – added water and protein on meat and fish products
  15. 15. Timetable• labelling requirements• nutrition labelling• EU and/or national guidance?• implementing legislation in UK• impact and practical considerations
  16. 16. Issues• supply of raw materials• cost and practicality of changing labelling and packaging• consumer benefit• business benefit• enforcement
  17. 17. Front of pack nutrition labelling• consultation on front of pack nutrition labelling ended August 2012.• how to bring more consistency and clarity to the FoP information presented across the UK• how to maintain and extend the use of front of pack labelling across the widest possible range of food and drink products• how to achieve the greatest possible consistency in the content and presentation of front of pack nutrition labelling, in a form which is clearest and most useful to consumers
  18. 18. UK FOP nutrition labelling format• value• consistency
  19. 19. Additional forms of expression• expressing nutrition information in different ways• requirements – based on sound and scientifically valid consumer research – facilitate consumer understanding• Government can recommend one or more AFE• Member States to monitor the use of AFE• Commission will report by end 2017
  20. 20. Nutrition labelling issues• as sold or as consumed?• energy or energy + 4• per 100g or per portion ( portion size)• GDAs?• AFEs?• position on pack• logos and Europe• FIR and „pings‟
  21. 21. Client experience• generally “in the field”• Article 30• nothing requiring that the FOP must be a repeat of the method of expression used on the back
  22. 22. Next steps• what to look out for in the up coming months...• consultation summary published• Government announces next steps
  23. 23. Nutrition and health claims• December 2006 - EU adopted Regulation 1924/2006• harmonised EU-wide rules for the use of health or nutritional claims on foodstuffs based on nutrient profiles• nutrient profiles• key objective of the Regulation - any claim made on a food label in the EU is clear and substantiated by scientific evidence
  24. 24. The role of the European Food SafetyAuthority (EFSA)• EFSA role• guidance on how to submit claims
  25. 25. Nutrition v health claims• increasing number of foods sold in the EU bear nutrition and health claims• what is a nutrition claim?• what is a health claim?
  26. 26. EFSA list of approved health claims• Commission Regulation (EU) No 432/2012• claims lists on the EU register:
  27. 27. Botanical health claims• botanical health claims – what are they?• the food/medicine borderline• “traditional use” and surrounding issues
  28. 28. Discussion paper• Commission sought Member States‟ views in August 2012• working group meeting to be held in September (date unconfirmed)
  29. 29. The consultation process
  30. 30. What you need to know• 6 month transition period• ALL stock on the shelf must comply by the 14th December 2012?• UK Department of Health will issue guidance
  31. 31. Trends in the field• retailers already refusing to accept non- compliant stock• retailers passing liability to manufacturers if they provide stock not compliant with the claims after August 2012
  32. 32. Looking ahead• anticipate future changes to the approved claims• certain claims require further assessment• claims that refer to a botanical substance• 6 month transition period likely to apply to any further changes
  33. 33. Any Questions?