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How to Profit from Mobile Marketing


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Hot Careers... Acheive Success in Mobile Marketing - Click Here!

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How to Profit from Mobile Marketing

  1. 1. ==== ====Hot Careers... Acheive Success in Mobile Marketing - Click Here! ====Mobile Marketing is a booming industry right now and that is only expected to grow exponentiallyin the future. As with any newly developing market, the jobs that are required to carry out thetasks do not yet exist or need to be tweaked from previously existing positions. People will needto either move from related positions into the new jobs or become educated and trained from theground up to fill these spots. As the marketplace continues to develop, more people will benecessary to fill various strategic and creative positions. Some of these jobs will be morenecessary than others and will become high demand positions subject to a healthy dose ofcompetition between firms to retain the best and the brightest. The following four positions arejobs that are emerging in the new mobile marketing landscape and will become regular positionsin many organizations in the near future.What Are The Types Of Mobile Marketing Jobs1. Mobile Marketing StrategistA Mobile Marketing Strategist is the person that makes the key tactical decisions in the mobilemarketing campaign. Essentially, the project manager, the person in this position will need tohave a great deal of knowledge about the marketplace and mobile marketing strategy andimplementation. This person doesnt just make recommendation for strategy, they need to havethe expertise to make recommendations and guide the client on decisions throughout the entireprocess. This includes guiding them towards the best application development and vendorengagement options for their campaign. In addition, a position like this will require strong marketresearch skills and the ability to digest large amount of industry and market data into actionablerecommendations and best practices. The Mobile Marketing Strategist position is a verydemanding position that calls for a high level of expertise. Despite the pressure a position like thiswill cause, the rewards are also just a high.2. Mobile Application DeveloperA Mobile Application Developer is the person that creates the applications for the mobile platformon which the campaign will be deployed. There are two basic types of mobile applicationdevelopment, so a developer should be familiar with one or both of the processes. The first istaking existing applications, for example web applications for use on a computer through theinternet, and converting that application into one that can be used through a mobile phone. Theconversion process is not as easy as it might initially sound and requires multiple techniques toaccomplish. A new user interface must be designed and implemented, though the back endprocesses may stay very similar. The second is to develop an entirely new mobile application foruse with the mobile marketing campaign or advertising effort. A new mobile application will berequired for each new platform that the application will be deployed on, such as the iPhone,
  2. 2. Android, or Blackberry. The developer must be skilled in several programming languages,specifically Java, HTML, Flash, and the C programming languages are the most effective and indemand when developing applications for mobile marketing campaigns on hand-held devices.3. Social Media ManagerThe Social Media Manager position can vary from organization to organization. In general, this isthe person that will be managing the day-to-day operations of the mobile marketing campaign.While the strategist devises the overall plan and methods of conducting the campaign, the socialmedia manager will be in charge of ensuring those instructions are followed through. Anotheraspect of the Social Media Manager in some organizations will be to manage the social aspects ofthe mobile web properties. Mobile campaigns are increasingly becoming two-way streets, withconsumers sending information back to the company as well as the company sendingadvertisements and information to the consumer. In addition, mobile campaigns lend themselvesto social interaction and this must be managed to make sure that the interactions stay in line withthe vision and intent of the campaign and are not derailed.4. Media BuyerOne of the main ways of conducting a mobile campaign is by purchasing advertising on an alreadyexisting mobile advertising network. Companies such as Google, Yahoo, and Microsoft havedeveloped their own advertising networks and this composes a considerable part of their income.Making keyword purchase decisions can be a critical choice when developing a mobile marketingcampaign, as the keywords should be relevant and engaging to the consumer. In addition, theads should be placed in the network with relevant content to the target audience to increase theirengagement with the campaign. This responsibility lies with the media buyer.The jobs will be on the cutting edge of emerging mobile marketing jobs and will becomecommonplace in organizations trying to develop or maintain a mobile presence. Statistics showthat more people own mobile devices than credit cards. It is only a matter of time before allbusinesses large and small realize that they will need to develop a presence on the mobile weband start hiring for these positions. Right now the mobile marketing field is wide open with no onecompany claiming dominance. As the field becomes more developed then it will be more difficultto move into these positions as the requirements will be higher than ever. Now is the time todevelop the ability and knowledge to compete in the emerging mobile marketing job market.Your business can flourish by getting some information on mobile advertising. What better way toreach your customer than to use a device that over 85% of the US population uses: cell phones.Check out for the best online tips foreverything related to mobile marketing. Mobile is an emerging media with new rules and ways tooptimize for maximum exposure and ROI. With the right resources you can be ahead of the curvevs. your competition and oust them with the latest mobile marketing tactics.
  3. 3. Article Source: ====Hot Careers... Acheive Success in Mobile Marketing - Click Here! ====