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Lunch and Learn 2 - We're Not Alone

The second event in the Lunch and Learn Series, focused on taking a look at how similar communities to Albion have rebuilt their economies and recreated their identity through social networks. The discussion will focus on how Albion can use similar strategies.

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We’re Not Alone
Learning From Other Communities
David Skean
Series Overview
• June 19th – Current State of Social Media Marketing In Albion
• July 10th – We’re not Alone – Learning from Other Communities
• July 24th – Social Media Strategies for Profit and Nonprofit
Organizations
• August 7th- Action Steps For Community Partnership Promotion
Session 1 Recap
• 7 out of 10 Albion businesses use social media.
• 66% of Albion businesses with social media only have one platform.
• Facebook is the most utilized platform for small businesses in Albion.
• The majority of social media business pages were rated poorly
Session Overview
• Comparable cities
• Helena West-Helena, Arkansas
• Douglas, Georgia
• Strategic takeaways
• Role of social media in community development
• Mainstreet 4 point approach
• What is Albion doing
• Rising tide
Helena West-Helena, Arkansas
• Similar population size and demographics
• Economic downturn in 2000s
• Strategic plan development focused on 5 fundamental pillars of
community life (Delta Bridge Project)
1. Economic development
2. Housing
3. Education
4. Leadership development
5. Healthcare.
Douglas, Georgia
• Similar demographics to Albion (population, median
income, etc.)
• Focused on leadership development and diversifying
local industry
• Support and nurture small business entrepreneurs
• Connect new entrepreneurs with established business
owners.
• Published a guide called, “How to Start and Grow a
Business”.
• Incubator to allow businesses to lease a space to test the
market.
• Tax abatement packages

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Lunch and Learn 2 - We're Not Alone

  • 1. We’re Not Alone Learning From Other Communities David Skean
  • 2. Series Overview • June 19th – Current State of Social Media Marketing In Albion • July 10th – We’re not Alone – Learning from Other Communities • July 24th – Social Media Strategies for Profit and Nonprofit Organizations • August 7th- Action Steps For Community Partnership Promotion
  • 3. Session 1 Recap • 7 out of 10 Albion businesses use social media. • 66% of Albion businesses with social media only have one platform. • Facebook is the most utilized platform for small businesses in Albion. • The majority of social media business pages were rated poorly
  • 4. Session Overview • Comparable cities • Helena West-Helena, Arkansas • Douglas, Georgia • Strategic takeaways • Role of social media in community development • Mainstreet 4 point approach • What is Albion doing • Rising tide
  • 5. Helena West-Helena, Arkansas • Similar population size and demographics • Economic downturn in 2000s • Strategic plan development focused on 5 fundamental pillars of community life (Delta Bridge Project) 1. Economic development 2. Housing 3. Education 4. Leadership development 5. Healthcare.
  • 6. Douglas, Georgia • Similar demographics to Albion (population, median income, etc.) • Focused on leadership development and diversifying local industry • Support and nurture small business entrepreneurs • Connect new entrepreneurs with established business owners. • Published a guide called, “How to Start and Grow a Business”. • Incubator to allow businesses to lease a space to test the market. • Tax abatement packages
  • 7. Takeaways From Similar Communities 1. People are important 2. Keep the overall benefits in mind 3. Celebrate short term success.
  • 8. Social Media in Community Development • Social media can be the glue that holds the community vision together • Mobilizes residents • Aligns viewpoints and strategy with citizens creating a larger and more efficient impact • Reduce barriers to economic development • Getting everyone involved or represented • Organizes meetings and events in the town • Stream development meetings to keep everyone in the loop • Maintains image and momentum of development campaign (example: #BuildAlbion, #AlbionRising)
  • 9. Main Street Four Point Approach 1. Design - Enhance and beautify the physical appearance of the downtown. 2. Organization - Focused on volunteer recruitment, training and fundraising efforts. 3. Promotion - Create promotions and special events to bring people downtown. - Emphasis on partnerships. - When one wins we all win. 4. Economic Restructuring -Revitalize by strengthening existing businesses and recruiting new ones.
  • 10. What is Albion Doing? • Currently experiencing revitalization • Infusing new businesses (hotel, brewery, bakery) • City’s 2017 Comprehensive plan mentions • Improvements in business development • Public infrastructure • Housing • Transportation • Public and environmental health • Entertainment and recreation.
  • 11. Rising Tide Social Media Marketing Strategies • Create a central page to communicate with current and potential residents, business owners, visitors, and media alike. • Maintain a posting schedule that organizes community efforts • Create awareness of Albion, the potential economic opportunities, and quality of life by creating an ongoing stream of content including: • Area history • Job openings • New announcements • Events • Press coverage
  • 12. Takeaways • Social media is not often included in information about economic development • Social media can enhance “traditional” economic development strategies • Think, talk, and discuss how social media can amplify activities in Albion such as Rising Tide, while also supporting businesses and organizations
  • 13. Q&A

Editor's Notes

  1. Increased exposure, increased website traffic, Facebook, depending on what type of business you operate whichever platforms reach your target audience. Underrepresented on every measured platform Majority either non existent or rated weakly
  2. Read/Researched MANY MORE than 2!
  3. Population: 15,012. Once thriving with agricultural trade and industrial production, Helena hit rock bottom in 2003. Poverty rate: 30%, Unemployment rate:15%. 40% of residents lack a high school degree. Between 1965 & 2005 40% of its population left. Two towns Helena and West Helena consolidated in 2005 to form Helena West-Helena. The merger symbolized the community’s commitment to moving beyond its troubled past. Plan is similar to the target areas identified by Project Rising Tide team Focuses on 5 fundamental pillars of community life: economic development, housing, education, leadership development and healthcare. Goal Team Delta Bridge Steering committee Local Development Council (LDC)
  4. Population: 10,640 Focused on agriculture Between 2001 and 2003 Douglas lost about 1,000 jobs Poverty rate: 24%. Median household income is $27,900 Leadership Development Creating strong leaders across the board, instead of just the top. Hosts leadership classes to teach successful habits and practices. Diversifying local Industry Recruiting new businesses to come to Douglas. Create connections between leaders through networks and personal connections.
  5. People are important Committed group of local residents with a vision for the future who are willing to work hard for their communities interests. Your people are your most important resource. What’s happen with Project Rising Tide keep the overall net benefits in mind. Use cross promotion, develop strong relationships with other businesses, and find resources from many places, including outside city boundaries. Celebrate short term success. Identifying, measuring and celebrating short term success helps keep the community aware of the importance of their effort, maintain momentum, and keep the focus on the vision or goals of the established plan. Other Takeaways Community development relies on economic development Fund projects from all available resources They accurately anticipate challenges, and manage risk according to their anticipation Knowing what assets you already have and how to use them to give your community a competitive advantage Businesses in the community keep the overall net benefits in mind. Use cross promotion, develop strong relationships with other businesses, and find resources from many places, including outside city boundaries. Celebrate short term success. Identifying, measuring and celebrating short term success helps keep the community aware of the importance of their effort, maintain momentum, and keep the focus on the vision or goals of the established plan. The strategies and tools they use align with their core assets, and are a comprehensive package. They have a diverse approach rather than a piecemeal approach. Creating an attractive downtown with a variety of things to do(Mainstreet four point approach).
  6. Is Albion’s social media too fractured? Is there too much? Too many places to find the information?
  7. Libertyville is a GREAT example Wine about winter Looks like Marshall is following suit with other communities in adopting this plan
  8. Currently experience revitalization Physical revitalization Big Albion plan – building facades Infusing new businesses - Plenty of downtown space for new businesses What other activities are going on that fit into this Main Street Approach? What are we missing?
  9. Is Albion’s social media too fractured? Is there too much? Too many places to find the information?
  10. Helena West-Helena, AK and Douglas, GA have both experienced a revitalization that is comparable to Albion's revitalization path Social media can be the glue that holds a community vision together together. Elements of the Mainstreet 4 point approach can be seen throughout different community revitalization projects throughout the country Albion's seems to have the right goals laid out for revitalization with the support of Rising Tide Rising Tide social media marketing strategies