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The Future of Search - Adela Popilkova

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Adela Popilkova's slides from dmsso17

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The Future of Search - Adela Popilkova

  1. 1. Search is changing The next evolution of search 20 billion expected Internet of Things units by 20205 74% of people trust search engines almost as much as they trust the website or brand4 Breakthrough in speech recognition Lowest ever recorded word error rate with Microsoft reaching human parity9, 10 50% of search will come from image or voice by 20202 of online consumers get frustrated when irrelevant content appears674% embedding AI into their apps by 20181 1/2 of all developer teams will be The Cortana search box* has over 145M7 monthly active users, with 8B questions asked to date8 85% By 2020, the customer will manage of the relationship with an enterprise without interacting with a human3 New headsets with potential to significantly alter the way users interact with search engines are coming to market soon * in the Windows 10 task bar. 1. "IDC FutureScape: Worldwide IT Industry 2016 Predictions — Leading Digital Transformation to Scale", Nov 2015, IDC FutureScape, https://www.idc.com/research/viewtoc.jsp?containerId=259850. 2. “Internet Trends 2016 - Code Conference”, KPCB, 1 June 2016, http://www.kpcb.com/internet-trends. 3. “Gartner Customer 360 Summit 2011”, Gartner, Mar-Apr 2011, https://www.gartner.com/imagesrv/summits/docs/na/customer-360/C360_2011_brochure_FINAL.pdf, 4. "SMX EAST RECAP: Catalyst partners with Bing to study search in the media mix, search + other channels", Bing Ads, 18 Nov 2016, https://advertise.bingads.microsoft.com/en-us/blog/post/november-2016/smx-east-recap-catalyst-partners-with-bing-to-study-search-in-the-media-mix,-search-other-channel. 5. "Gartner Says 6.4 Billion Connected "Things" Will Be in Use in 2016, Up 30 Percent From 2015", Gartner, 10 Nov 2015, http://www.gartner.com/newsroom/id/3165317. 6. Denenholz, Jeff, "Online Consumers Fed Up with Irrelevant Content on Favorite Websites, According to Janrain Study", Janrain, 31 July 2013, http://www.janrain.com/about/newsroom/press-releases/online-consumers-fed-up-with-irrelevant-content-on-favorite-websites-according-to-janrain-study/. 7. Cortana Dev Center, April 2017, https://developer.microsoft.com/en-us/cortana. 8. “Why 100 million monthly Cortana users on Windows 10 is a big deal“, TechRadar, 20 July 2016, http://www.techradar.com/news/software/operating-systems/why-100-million-monthly-cortana-users-could-be-a-bigger-deal-than-350-million-windows-10-installs-1325146. 9. "Historic Achievement: Microsoft researchers reach human parity in conversational speech recognition", Microsoft, 18 Oct 2016, https://blogs.microsoft.com/next/2016/10/18/historic-achievement-microsoft-researchers-reach-human-parity-conversational-speech- recognition/#sm.00000jv1wtv9nacq7r266s8uucy4p. 10. "Technology Quarterly: Finding a voice", The Economist, 1 May 2017, http://www.economist.com/technology-quarterly/2017-05-01/language#section-5.
  2. 2. What is artificial intelligence?
  3. 3. Machine Learning + Human Learning + Data Science Artificial Intelligence
  4. 4. What to expect from AI?
  5. 5. Artificial intelligence Vision Speech Language
  6. 6. 7 outcomes for artificial intelligence Perception Notification Suggestion Automation Prediction Prevention Situational Awareness
  7. 7. Perception Notification Suggestion Automation Prediction Prevention Situational Awareness Perception What is happening now Perception Notification Suggestion Automation Prediction Prevention Situational Awareness
  8. 8. Notification What you asked to know Perception Notification Suggestion Automation Prediction Prevention Situational Awareness
  9. 9. Suggestion Recommends action Perception Notification Suggestion Automation Prediction Prevention Situational Awareness
  10. 10. Automation Repeats what you always want Perception Notification Suggestion Automation Prediction Prevention Situational Awareness
  11. 11. Prediction Tells you what to expect Perception Notification Suggestion Automation Prediction Prevention Situational Awareness
  12. 12. Prevention Helps you avoid bad outcomes Perception Notification Suggestion Automation Prediction Prevention Situational Awareness
  13. 13. Situational Awareness What you need to know right now Perception Notification Suggestion Automation Prediction Prevention Situational Awareness
  14. 14. Watch the video
  15. 15. Perception Notification Suggestion Automation Prediction Prevention Situational Awareness ARTIFICIAL INTELLIGENCE
  16. 16. Consumer Expectations Nearly 75% of online consumers get frustrated when content appears that has nothing to do with their interests. Personal Digital Assistants Rise of Digital Assistants like Cortana are able to provide results and information that relates to you and only you. Natural Language Processing The methods of text inputs are being complimented with more natural and personal experiences, like conversations and voice.
  17. 17. More Connected Devices Expected to reach 25 Billion internet connected devices by 2020 and consumers will expect ways to interact and search on these devices seamlessly. Search as the Intelligence Connected devices will be smarter because of search technology and knowledge. Persistent and Ambient Smart devices will be always on and always around you, learning about your needs and habits and delivering information and knowledge to you.
  18. 18. Proactive Personal Assistants Assistants like Cortana are delivering relevant, personalized information to users, all but eliminating the need for search as we know it. Curating Results Advancements in AI and machine learning are improving predictive search capabilities and will soon help users find things they don’t even know yet that they wanted. Applying search data Companies are utilizing search data to help them predict patterns and behaviors in their business.
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  20. 20. Thank You adpopi@microsoft.com
  21. 21. © 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted as a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. Microsoft MAKES NO WARRANTIES–EXPRESS, IMPLIED, OR STATUTORY– REGARDING THEI NFORMATION IN THIS PRESENTATION.

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