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Jennifer Yang- Beijing police with the social media


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Jennifer Yang's presentation at the Authoruty 2.0 conference, 28th April, 2010.

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Jennifer Yang- Beijing police with the social media

  1. 1. Beijing Police with the social media
  2. 2. Types of cartoon BEIJING polices
  4. 4. JINGCHA is police in Chinese
  5. 5. two BEIJING police officers
  6. 6. identifications of BEIJING polices
  7. 7. <ul><li>Best ways police/emergency services are using social media </li></ul><ul><li>How should Beijing Police use Chinese social media tools </li></ul>
  8. 8. Here is a brief introduction to Chinese social media tools below: <ul><li>RENREN (former name is XIAONEI) </li></ul><ul><li>KAIXIN </li></ul><ul><li>QQ ZONE http:// </li></ul><ul><li>Myspace </li></ul><ul><li>YOUKU http:// / http:// / (Chinese video website) </li></ul><ul><li> http:// (BBS forum) </li></ul><ul><li>Sina Podcast http:// / </li></ul><ul><li> Beijing Municipal Public Security Bureau official website </li></ul>
  9. 9. <ul><li>Beijing ranked No.9 in top Digital cities in the world. ( ) Social media in Beijing has great room for development </li></ul><ul><li>How to make use of the social media tools effectively help BEIJING POLICE OFFICE? </li></ul>
  10. 10. Best Ways BEIJING Police Use Social Media <ul><li>The issue of planning then came up, and how a well thought-out plan would help police not only implement a social media strategy that fits their operations, but also help them counter problems as they arise. </li></ul><ul><li>Beijing police Department can operate a very a good job with its social media strategy. More exactly, the department can set up RENREN page, a Youku or Tudou channel, and a blog called “BEIJING POLICE OFFICE” .The Department’s RENREN page allows followers (fans) to keep up to date with discussions on the latest local crime issues, view upcoming department events in the community, and serves as an effective forum for recruitment. </li></ul><ul><li>Beijing police officer can use this blog to share with others what it is like to be a police officer in BEIJING. At the same time, to disseminate information through video and audio on Youku or Tudou. They can post a variety of training, recruitment, and “in the media” videos, as well as informative safety clips for the public. </li></ul>
  11. 11. <ul><li>BEIJING police use social media tools implemented a fully branded crime-prevention strategy. They establish a project fight crime and provide a highly interactive platform to engage with its public. This project is a well rounded plan to help BEIJING police office meet its community policing goals. In the case of the program, the Beijing police office could choose to use social media for the “Education” aspect. In addition to crime reports and traffic updates, the department uses Sina podcast to relay crime-prevention tips, safety advice, and other educational information. RENREN is used in a similar way, but as more of a two-way channel for discussing and sharing crime information between the public and BEIJING police office. The department also uses Mop or TIANYA to provide immediate information via text or e-mail during an emergency situation. </li></ul><ul><li>Both are fairly active with discussions and photo galleries. The Community Policing Unit can set up a blog for the use of Neighborhood Watch members. All the tools “talk to” each other. </li></ul>
  12. 12. BEIJING POLICE PODCAST <ul><li>BEIJING police office launching police podcast. A Podcast is an audio or video file shared between internet users - authors of a podcast and the subscribers who view them. The BJ Police department delivers a range of podcasts for its subscribers, from quick updates regarding important recent issues , to crime prevention and safety tips , to an unsolved crimes podcast to keep cold cases in the eye of the public. Podcasting police, use online multimedia to keep in touch with the community. RENREN,KAIXIN are great for text based messages, but what if you need to share audio and video with a large network of followers? Podcasting is the answer. Subscribers automatically receive new audio and video on any internet compatible device as soon as the podcast is released. </li></ul>
  13. 13. How to BEIJING Police office cooperate with the BEIJING government to curb crime in BEIJING using social media <ul><li>Set a special topic blog on Myspace record social problems and publish some problems of the victim in BEIJING. Interact with the BEIJING citizen. The site is easy to use for both the public and police. </li></ul><ul><li>They can redesign its public website to work better with social media, using RENREN homepages for local areas, some officers are blogging. At the same time, using keywords on MOP and TIANYA link to Blog to ensure people know its views about popular issues. </li></ul><ul><li>It will give the police a chance to listen and they should be listening to people. </li></ul><ul><li>Post subject of discussions and videos on Youku or Tudou. </li></ul><ul><li>In a bid to put its point of view across it got involved with the discussions and posts videos straight to its own channel on the site. </li></ul><ul><li>Interaction between BEIJING government and BEIJING police office </li></ul><ul><li>BEIJING police office also posted their own video of the way the demo was policed. </li></ul><ul><li>A outlet of persistent graffiti artists .Information that has helped round up persistent graffiti artists arrived via social media. For example, help find a missing person or a crime case such as a murder. </li></ul>
  14. 14. Beijing police launch virtual Web patrol Cartoon officers to offer warnings to surfers to abide by the law
  15. 15. <ul><li>In this image released Aug. 28, 2007 by the Beijing Public Security Bureau, shown is cartoon figures of &quot;virtual police&quot;. </li></ul><ul><li>Started from Sep,1st 2007 BEIJING - Police in China's capital started patrolling the Web using animated beat officers that pop up on a user's browser and walk, bike or drive across the screen warning them to stay away from illegal Internet content. Beijing, China introduced the new “Virtual Policeman and Policewoman” cartoon figures who will constantly monitor the web sites Chinese citizen visits. At the moment the Virtual Police is only monitoring 13 Chinese web sites and will eventually covers every domains registered in Beijing, China. </li></ul><ul><li>These Virtual Police would periodically appear on Internet surfer’s browser window reminding surfers not to visit porn sites, illegally download music and applications. If the surfers need further assistance, they just have to click on the Virtual Police figure and the surfers will immediately be redirected to the Beijing Police web site. </li></ul><ul><li>This is a perfect example of the cultural difference between mainland China and other western countries; particularly United States. </li></ul><ul><li>It is well know that United States’ NSA (National Security Agency) monitors Internet traffic. In most cases, they justify the monitoring as domestic security reasons. </li></ul>
  16. 16. <ul><li>Thanks so much for your listening. </li></ul><ul><li>I am really appreciate your patience.  </li></ul>