The TELUS TV customer base has tripled over the last two years. To support this growth TELUS initiated a project to liberate data from their spatial data store for TELUS TV marketing, investment and provisioning. This project integrated TELUS corporate data with consumer tools. Consumer tools like Google Maps, Bing Maps and Open Source GIS provide TELUS with a plethora of functionality and data. Like any consumer product, it is not a panacea for corporate users. However, there is a lot of functionality that can be tailored to the needs of utility workflows. Come see specific workflows that show the benefit of mashing-up corporate GIS with Consumer GIS and how others are leveraging consumer GIS to increase their GIS Return on Investment!