Geo-localisation
The power of localised information
Professor Robert Barr OBE
Manchester Geomatics
University of Liverpool
Localisation
Language localisation[
(from the English term locale, "a place where
something happens or is set") is the sec...
Géolocalisation
La géolocalisation ou géoréférencement est un
procédé permettant de positionner un objet
(une personne, un...
Geo-localisation
The geolocation or referencing is a method for
positioning an object (a person, information ...)
a map or...
Positioning technologies
Geocoding from address or postal code
GPS coordinates
Phone location – GSM
WiFi location
IP addre...
Who?
Who? When?
Who? When? Where?
Geo-demographics
A set of statistical methods which classify small
geographical areas by the characteristics and
spending ...
Volunteered Geographic
Information
Active
Open Street Map
Passive
Google Latitude
Inadvertent
Phone tracking
Vehicle track...
Augmented reality
The technique of superimposing name, attribute
or interpretative information on a scene using a
camera b...
Spatial surveillance
CCTV
Automated number plate recognition (ANPR)
Facial recognition
GSM / GPS
Tracking
RFID
Toll Tags
Social implications
New technologies allow anyone to capture
locations simply and easily
The social imperative encourages ...
Commercial implications
Locational information makes it easier to
segment markets
Individuals can be targeted with just in...
Societal implications
Orwell was wrong – it did not need a totalitarian
state to create Big Brother
A large proportion of ...
Conclusion
A range of geo-locational technologies is
emerging which will change our relationship
with information
These ca...
That’s It!
Prof Robert Barr OBE
robert_barr@manchestergeomatics.com
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)
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"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)

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Sesión de Bob Barr (@DrBobBarr) de la Universidad de Liverpool.

#EBE10. Sevilla. 19, 20 y 21 de noviembre de 2010.

http://eventoblog.com

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"El poder de la información geolocalizada", por Bob Barr (Universidad de Liverppol)

  1. 1. Geo-localisation The power of localised information Professor Robert Barr OBE Manchester Geomatics University of Liverpool
  2. 2. Localisation Language localisation[ (from the English term locale, "a place where something happens or is set") is the second phase of a larger process of product translation and cultural adaptation (for specific countries, regions, or groups) to account for differences in distinct markets, a process known as internationalization and localization. Language localization is not merely a translation activity,
  3. 3. Géolocalisation La géolocalisation ou géoréférencement est un procédé permettant de positionner un objet (une personne, une information...) sur un plan ou une carte à l'aide de ses coordonnées géographiques. Cette opération est réalisée à l'aide d'un terminal capable d'être localisé (grâce à un récepteur GPS ou à d'autres techniques) et de publier (en temps réel ou de façon différée) ses
  4. 4. Geo-localisation The geolocation or referencing is a method for positioning an object (a person, information ...) a map or a map using geographic coordinates. This is done using a terminal that can be located (through a receiver GPS or other techniques) and publish (in real time or delayed manner) its geographical coordinates (latitude/longitude ) . Saved positions can be stored within the terminal and be taken subsequently, or be
  5. 5. Positioning technologies Geocoding from address or postal code GPS coordinates Phone location – GSM WiFi location IP address location RFID Combined methods
  6. 6. Who?
  7. 7. Who? When?
  8. 8. Who? When? Where?
  9. 9. Geo-demographics A set of statistical methods which classify small geographical areas by the characteristics and spending patterns of the population living there. Geo-demographic classifications are usually used to infer the characteristics of individuals or households living within the defined areas
  10. 10. Volunteered Geographic Information Active Open Street Map Passive Google Latitude Inadvertent Phone tracking Vehicle tracking
  11. 11. Augmented reality The technique of superimposing name, attribute or interpretative information on a scene using a camera based viewing device such as a smartphone, tablet or in-vehicle head-up display
  12. 12. Spatial surveillance CCTV Automated number plate recognition (ANPR) Facial recognition GSM / GPS Tracking RFID Toll Tags
  13. 13. Social implications New technologies allow anyone to capture locations simply and easily The social imperative encourages the sharing of locational information The capture of locational information can be a social activity in itself
  14. 14. Commercial implications Locational information makes it easier to segment markets Individuals can be targeted with just in time relevant information based on location Hyperlocal marketing based on time and location can use mobile channels The relationship is often one way, companies are happier to consume data than to share it
  15. 15. Societal implications Orwell was wrong – it did not need a totalitarian state to create Big Brother A large proportion of society voluntarily shares locational information, or does not object to being tracked Such information has oppressive power in certain circumstances so needs to be subject to public vigilance and control
  16. 16. Conclusion A range of geo-locational technologies is emerging which will change our relationship with information These cannot be easily stopped Their effects are largely beneficial BUT…… the impact on privacy will be significant and must be monitored and controlled
  17. 17. That’s It! Prof Robert Barr OBE robert_barr@manchestergeomatics.com

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