Intermediate Blogging For The Arts

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Intermediate Blogging For The Arts, a presentation by Ken McGuire for ArtLinks in March 2009.

Slides only, additional notes and handouts from sessions unavailable at present.

Presentation looks at getting your content - and you - out there, RSS subscriptions, use of FeedBurner, tracking your visitors movements, integrating Flickr, recording video for web (video blogging) etc.

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Intermediate Blogging For The Arts

  1. 1. Intermediate Blogging for The Arts Ken McGuire for ArtLinks [email_address]
  2. 2. Introduction <ul><li>Ken McGuire
  3. 3. Blogging since 2004
  4. 4. Podcasting since 2006
  5. 5. Award nominations, wins
  6. 6. Blogging is part of what I do </li></ul>
  7. 7. Agenda <ul><li>Promoting your blog
  8. 8. Getting visual – photos, videos, audio
  9. 9. Getting to know you... </li><ul><li>...getting to know all about you </li></ul><li>Turning things over to you </li></ul>
  10. 10. Goals For Today <ul><li>Getting your content “out there”
  11. 11. Structure your blog for search engines
  12. 12. Multimedia – Photos, Videos, Audio
  13. 13. Tracking your blog visitors
  14. 14. Pick up some new habits </li></ul>
  15. 15. A Quick Refresher <ul><li>Let's assume... </li><ul><li>You know what a blog is
  16. 16. You have a blog of your own
  17. 17. You've made a blog post
  18. 18. You've left some comments
  19. 19. You want to do more with your blog </li></ul></ul>
  20. 20. Blogging The Arts <ul><li>Film
  21. 21. Music
  22. 22. Crafts
  23. 23. Theatre
  24. 24. Communities
  25. 25. Festivals </li></ul>
  26. 26. Why Blog Your Art? <ul><li>Extend your reach
  27. 27. Go beyond the studio
  28. 28. Engage with other artists
  29. 29. Build your audience
  30. 30. Share your expertise
  31. 31. Build your brand </li></ul>
  32. 32. Getting Your Content Out There <ul><li>Who knows you have a blog?
  33. 33. Do you tell people you have a blog?
  34. 34. How do you tell people?
  35. 35. How many people visit your blog? </li></ul>
  36. 36. Quick And Easy <ul><li>Tell the person next to you
  37. 37. Business cards (moo cards)
  38. 38. Email signature
  39. 39. Forums
  40. 40. Tell other bloggers
  41. 41. Status messages (Skype, GTalk) </li></ul>
  42. 42. Link To Other Blogs <ul><li>Link to other blogs </li><ul><li>They'll see your link </li></ul><li>Request a link exchange </li><ul><li>Get connected in your space
  43. 43. It's all relevant </li></ul><li>Link to your own posts </li></ul>
  44. 44. Not so quick, still easy
  45. 45. Distribute Your Content <ul><li>RSS Feed
  46. 46. Email Subscription
  47. 47. Feedburner via Google </li></ul>
  48. 48. RSS Feed <ul><li>Really Simple Syndication
  49. 49. Automatically via Wordpress / Blogger
  50. 50. Subscribe via feed reader, mobile phone, email
  51. 51. Read your blog without visiting blog </li></ul>
  52. 52. Email Subscriptions <ul><li>Yes, people still read email
  53. 53. Latest blog updates to your inbox
  54. 54. Digest of daily posts
  55. 55. Includes all blog post content, no comments </li></ul>Email via FeedBurner
  56. 56. FeedBurner <ul><li>Google account required </li><ul><li>Sign up with any email address </li></ul><li>Add your blog URL
  57. 57. Blog content optimised for feed reading
  58. 58. Full statistics provided
  59. 59. Chance to earn revenue </li></ul>
  60. 60. Increase Visibility Through Proper Structure
  61. 61. Structure Is Important <ul><li>Categories as keywords
  62. 62. Permalinks and friendly URLs
  63. 63. Your post title is important
  64. 64. What would you search for?
  65. 65. Headings in blog posts – H1, H2, H3 </li></ul>
  66. 66. Permalinks
  67. 67. Tagging Your Blog <ul><li>Tags as keywords
  68. 68. Search engines like them
  69. 69. Blog search engines love them </li></ul>
  70. 70. Photos, Videos, Audio
  71. 71. Why bother? <ul><li>Show off your craft
  72. 72. Breathe life into posts
  73. 73. Get creative, add colour
  74. 74. Add value to your posts
  75. 75. Picture tells a thousand words
  76. 76. Can video tell more? </li></ul>
  77. 77. Where Can You Go? <ul><li>Photos
  78. 78. Videos </li></ul>
  79. 79. Add Photos with Flickr <ul><li>Upload your own photos
  80. 80. Use other photos (creative commons)
  81. 81. Increase the visual impact of your blog posts
  82. 82. Flickr account required for upload
  83. 83. Widgets, latest photos
  84. 84. Visit http://flickr.com </li></ul>
  85. 85. Flickr Demo
  86. 86. Do's And Don't <ul><li>Copyright – be respectful
  87. 87. There can be consequences to lifting images
  88. 88. Creative commons images, free to use
  89. 89. Credit where credit is due </li></ul>
  90. 90. Add Videos with YouTube <ul><li>Upload your own videos
  91. 91. Link to or embed others
  92. 92. Great for tutorials, workshops, gigs, interviews
  93. 93. Limited to ten minutes
  94. 94. Get subscribers, ratings, comments </li></ul>
  95. 95. Statistics
  96. 96. Track Your Vistors <ul><li>Getting to know you...
  97. 97. Services </li><ul><li>Google Analytics
  98. 98. Statcounter
  99. 99. Mint (Have a mint) </li></ul></ul>
  100. 100. How Many Visitors kenmc.com up to march 25
  101. 101. What Brought Them There
  102. 102. Where Did They Come From?
  103. 103. Why Should You Bother? <ul><li>Learn about your users
  104. 104. Learn about busy times
  105. 105. What content is most popular
  106. 106. Help direct your blog </li></ul>
  107. 107. Where Else Can YOU Go?
  108. 108. Get Yourself Out There <ul><li>Twitter </li><ul><li>Join the conversation... </li><ul><li>http://twitter.com/kenmcguire </li></ul></ul><li>LinkedIn.com </li><ul><li>Connect with other professionals </li><ul><li>http://linkedin.com/in/kenmcguire </li></ul></ul><li>Facebook </li><ul><li>Clutter-free social networking made easy </li></ul></ul>
  109. 109. Looking Back... <ul><li>Getting your content out there
  110. 110. Distribution, RSS, Email
  111. 111. Structure, permalinks, tags
  112. 112. Multimedia
  113. 113. Statistics & analytics
  114. 114. Getting you out there </li></ul>
  115. 115. Still About Participation <ul><li>Tools and structure help
  116. 116. It's still about communication
  117. 117. It's still about participation
  118. 118. Engage, they will come </li></ul>
  119. 119. Turning It Over To You... <ul><li>What do YOU want to know? </li></ul>
  120. 120. Thanks For Your Time <ul><li>Thanks for your time
  121. 121. Visit http://artlinks.ie
  122. 122. Visit http://eventmedia.ie
  123. 123. Follow me on Twitter @kenmcguire </li></ul>

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