Market Your Event Business Online

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Market Your Event Business Online

  1. 1. Plan and Book the Perfect Event Webinar – 2/15/2012Marketing Your Event Business Online
  2. 2. Overview• Presenting Your Service• Driving Visitors• Tracking Success
  3. 3. Presenting Your Service• Your Company Website• Social Media• Third Party Listings• Online Ad Copy
  4. 4. Your Company Website• Characteristics of an Effective Website – Cleanly designed and usable – Easy to read – Clearly communicates your brand – High quality graphics – Works on different browsers • (Internet Explorer, Chrome, Firefox, Safari) – Looks good on a mobile device • (iPhone, iPad, BlackBerry, Android)
  5. 5. Social Media• Support Your Website and Brand – Facebook – Twitter – YouTube – Vimeo – LinkedIn
  6. 6. Third Party Listings• Many places online to list your service• Could be based on event type – Weddings – Parties – Corporate• Or, based on your service type – Venues, Caterers, Photographers, DJs – Other
  7. 7. Third Party Listings (continued)• Things to verify with third party – Your information is correct – Your contact information is obvious – Your brand is well-represented – You retain ownership of listing – Link to your website
  8. 8. Online Ad Copy• Presenting Your Services on Ad Networks – Google Adwords – Yahoo! Advertising – Other• Copy and layout of Ad is important – Simple – Action-based – Understand your industry keywords
  9. 9. Driving Visitors• Search-Engine Friendly Website• $$ into ad networks• Updates to Twitter, Facebook, and other social media• Advertising on third-party sites• Email Marketing• Links from colleagues’ websites• GroupOn, LivingSocial, others
  10. 10. Tracking Success• The Classic Funnel – Website visitors – Interaction • Phone Call • Contact Form – Qualification – Close
  11. 11. Tracking Success• Key Initiatives – Know where your traffic is coming from • Google Analytics and other tools • Social Media Reports (Facebook, Twitter) – Know how your money is being spent • Ad network reports • Statistics from third-party sites – Know which sources provide the most business, and at what cost
  12. 12. Closing Points• If you don’t know how much traffic your website gets or where that traffic comes from, that is job #1• Your “Contact Me” functionality on your website is important. Ask visitors how they found you. Do the same with phone calls.
  13. 13. Watch the Webinar• View this slideshow as a Webinar at http://youtu.be/bqz2FoKxvjo
  14. 14. Plan and Book the Perfect Event Questionscs@eventective.com 207-253-1653

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