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Mobile Messaging - The Foundation for Enterprise Engagement

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Messaging is the foundation of any enterprise engagement. And in enterprise events, smooth communication is a must for its success.

Published in: Mobile
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Mobile Messaging - The Foundation for Enterprise Engagement

  1. 1. Siddharth J CEO, event2mobile Singapore For a Quick Chat with Sid in Twitter: @sid_webspiders Get in touch: www.event2mobile.com www.twitter.com/event2mobile www.facebook.com/event2mobile contact@event2mobile.com Mihir Shah Product Manager, USA
  2. 2. Our Global Presence Email: contact@event2mobile.com 22 Cortlandt Street, Suite 1635 New York, NY 10007 USA Phone: +1 800 385 1422 Faraday Wharf, Innovation Birmingham Campus, Holt Street, Birmingham Science Park Aston, Birmingham, B7 4BB Phone: +47 46577716 SINGAPORENEWYORKUK 168 Robinson Road, #12-01 Capital Tower Singapore 068912 Phone: +65 8428 4499
  3. 3. Mobile Apps in Learning & Development Model 70% 10% 20% On-the-job Experience Social / Informal Learning Structured Learning 70:20:10 model (Created in 1980s) Learning stages described in two popular Learning & Development Model: a) 70:20:10 (Conventional Learning Model - applies to Business Innovation as well) b) Kolb’s Experiential Learning Cycle (Most widely used learning theory) Kolb’s Learning Cycle
  4. 4. Mobile Apps & Types of L&D events 1. On-boarding / Induction 2. Workshops 3. Corporate Events 4. Seminars 5. Classroom Training 6. Town Hall Meetings 7. Team Initiated Trainings and more
  5. 5. WS TownHall Pics
  6. 6. event2mobile Features :
  7. 7. 1. Leaderboard displaying points based on app activities encourage users to do more 2. Use gamification to add some fun element - through games information can be shared 3. Facilities akin to social media platforms help attendees to network among themselves. 4. For example, event2mobile app has customized features like Treasure Hunt Gamification
  8. 8. Gamification - Case Studies 1. Deloitte: training programs that are gamified took 50% less time to complete and massively improved long-term engagement (Source : HuffingtonPost) 2. SAP Streamwork: added gamification in brainstorming groups and grew generated ideas by 58% (Source : SAP)
  9. 9. Gamification
  10. 10. 1. Beacons are small smart objects sending out bluetooth low energy (BLE) signals 2. Beacon compatible apps like event2mobile detect signals and receive notification 3. Alerts sent to attendees based on their location and proximity to the beacons 4. Beacons help attendees to find other users around them What is an iBeacon? Note : Bluetooth must be on to make use of this feature.
  11. 11. Scenario : After the completion of an induction programme, we can keep the employee engagement at all . But what if, after couple of days, trainees get a notification like ● What is the mission statement of company? ● Where is the HeadQuarters Located? ● Collecting Feedback on Office Environment : How are you feeling today? Using iBeacons in Workplace Learning
  12. 12. Challenges in Mobile App Deployment : 1. Companies do have their own Learning Management System 2. Concerns on Network Security No More Silos : (LMS + Mobile Apps)
  13. 13. How event2mobile solve the challenge? No More Silos : (LMS + Mobile Apps) 1. Can Integrate with LMS a. Easy integration with third-party LMS possible b. Integration with LMS pull learning resources and training info. 2. High security hosting with leading MDM providers: a. event2mobile has partnership with leading MDM providers like Good, MobileIron b. Encryption of data in REST/on services/at mobile c. Secure channels for porting data via services using HTTPS / SSI protocol
  14. 14. Static to Interactive Content 1. Live Mic 2. Live Q/A & Polls 3. Quizz, Survey 4. Social Wall 5. Photo Wall 6. Instant Messaging
  15. 15. Live Q&A, Polls, Survey & Live Mic 1. Ability to ask questions in live sessions in Q/A module 2. Moderated CMS to accept/reject/edit questions 3. Broadcasts questions in event branded interface with rotating carousel view 4. Ask questions using the app as a mic instead of pass- the-mic approach 5. Display questions on giant screens and conduct polls 6. Organizers can get quick feedback through Polls, Surveys
  16. 16. Social Wall, Photo Wall & Instant Messaging 1. Facilities akin to social media platforms helping attendees to network among themselves a. Social Wall - Users can create posts, upload photos, make comments, like or share posts and even create hashtags b. Photo Wall - Take pictures within the app, customise them and share them with others 2. Instant messaging available helping users to connect to each other individually instead of common platform
  17. 17. Connecting the dots : Analytics 1. Data can be potentially generated from any action on the app by the user viz. Clicks, Likes, Views, Share, Downloads, Answers and many more 2. Data analytics help in: a. Making Real-time Changes in Program b. Discovering New Interest Areas of Attendees c. Identifying Influential Profiles d. Planning New Event Strategies
  18. 18. 1. Clientele include globally renowned associations, Fortune 500 companies and various government organisations 2. event2mobile provides - a. Secure platform with MDM integration b. Opportunities to promote sponsors and exhibitors through the app c. iBeacon integration Why event2mobile is choice of leading enterprises?
  19. 19. End Note :
  20. 20. event2mobile clients

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