Using Web 2.0 and Social Media to Reach Your Audience Evelyn McCormack
A Vision of Students Today -- from Kansas State U.
...and  Liz Taylor?
Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
 
The next time your IT Department says no, show them this: From the  White House blog ...
Social Media for Communicators <ul><ul><li>RSS Feeds & Alerts </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Social Bookma...
<ul><ul><li>Work more  efficiently , with less paper & fewer email attachments </li></ul></ul><ul><li>  </li></ul><ul><ul>...
<ul><ul><li>Facebook: 200 million active users, 100 million log on daily </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Li...
Your Toolbox: Mozilla Firefox or Google Chrome
Make Your Life Easier: RSS Feeds and Alerts
RSS: Start Your Day with  iGoogle <ul><ul><li>RSS feeds into your own customized home page. </li></ul></ul><ul><ul><li>Rea...
What's Social Bookmarking ( and why should I care ) ? <ul><ul><li>Another way of sharing information, storing favorite sit...
The 20 Most Popular Social Bookmarking Sites   Digg,   Delicious ,  Stumbleupon ,  Mixx,   Reddit,   Technorati
Bookmarking Toolbars Stumbleupon Toolbar Multiple bookmarking sites
The ShareThis Button The button enables readers to bookmark your news items, etc., on social bookmarking sites of their ch...
 
<ul><li>  Social Networking & Collaboration: </li></ul><ul><li>Nings and Wikis </li></ul><ul><li>  </li></ul><ul><ul><li>N...
Classroom 2.0 24,000 members
Hudson Valley School PR Association   – 38 members (closed) PR OpenMic  – 4,650 members PR practitioners, professors, stud...
Wikis NewPR Wiki  -- best practices in social PR
Free Wiki Platforms: www.pbwiki.com www.wikispaces.com www.wetpaint.com Ning: www.ning.com
The Big Three in Social Media: FaceBook,Twitter,YouTube Take your cues from higher ed and  private schools
Lausanne School on  Facebook (create your Facebook account by going to left-hand navigation. Click on business, then on ed...
Lausanne School on  Twitter
...and  YouTube
So Who's on Facebook? <ul><ul><li>American School Board Journal  </li></ul></ul><ul><ul><li>President Barack Obama </li></...
School Districts on Facebook <ul><ul><li>Durham, NC, Public Schools </li></ul></ul><ul><ul><li>Anchorage School District  ...
School Districts on Twitter <ul><ul><li>East Aurora, Ill. </li></ul></ul><ul><li>    http://twitter.com/EA131   </li></ul>...
<ul><ul><li>South Allegheny Schools (Pa.) </li></ul></ul><ul><li>http://twitter.com/southallegheny </li></ul><ul><ul><li>N...
Who to Follow? <ul><ul><li>Education Week </li></ul></ul><ul><ul><li>National Education Association </li></ul></ul><ul><ul...
Nicole Kirby's  Tweet  Follow Your Colleagues...
Check out  Youtube EDU
Creating a YouTube Channel <ul><ul><li>Don’t get scared. YouTube has some amazing gems, including probably great footage s...
American School of Bombay
Online Publishing Tools Issuu Lets readers of your  publications  turn the pages Scribd Upload publications to this websit...
Flickr  &  Picasa : Photo storage, editing and organization Bowdoin College Flickr photostream
Photos and slideshows:  Photobucket How it looks on a  website.
Cover It Live:  cover any event live, host a weekly Q&A, etc. Clip2Net:  Clip and save any web page for use later.
Poll Daddy -- a simple to use poll tool
Visual CV Promote Yourself  & Spread the Word
LinkedIn Join LinkedIn groups
  A Long List of Web 2.0 & Social Media Resources Online Document Sharing: Google Docs Scribus Writewith.com  (group writi...
Wikis: Wetpaint Wikis   Wikispaces   Blog Platforms: Wordpress Blogger Edublogs Organization: 30 Boxes  (online calendar) ...
Twitter tools: Grouptweet  – send private messages to specific groups using Twitter Mytweetmap  – shows where tweets are c...
BigThink eSchoolNews Educator Resource Centers Go 2 Web 2.0   – great resource Digital Nation on Frontline  (PBS Project) ...
Wikis in Plain English--A How-to
The Internet has a Face -- Student video about YouTube vloggers
This presentation is available online at   http:www.slideshare.net/evelynmccormack Evelyn McCormack,  SWBOCES   Public Inf...
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NSPRA 2009 -- Using Web 2.0 and Social Media to Reach Your Audience

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  • We&apos;ll be covering a lot of material today, so much that I might have to skip some slides if necessary. But this presentation will be available to you on Slideshare, another example of Web 2.0.   Ask about whether they use:  RSS feeds Facebook -- personal &amp; professional YouTube -- personal &amp; professional LinkedIn Twitter -- personal &amp; professional I&apos;d like to break the ice with a couple of things, the first a video made by a group of Kansas State U. students in a collaborative way. If you&apos;re reluctant to get into Web 2.0 and social media, maybe this will change your mind.
  • If you think you&apos;re too old for this technology...
  • There&apos;s an immediacy to Web 2.0 (in this case Twitter)  that you can&apos;t find anywhere else. Witness what happened on Jan. 15, 2009.
  • So what&apos;s social media? It&apos;s a term we use to describe a number of Web 2.0 tools available to you. The tools include: There are many more, but we&apos;ll focus today on these five kinds of tools.   Take baby steps. Do one thing, not all of them. If some of this seems overwhelming, it really isn&apos;t. Plus, it&apos;s free. And most of it takes just an hour of your time a week. I guarantee it.
  • Teachers like to call a Personal learning Network. Lifelong learning. You&apos;ll see some stats today about Web 2.0 users. Don&apos;t be a dinosaur.    Did I mention that it&apos;s all free? Web-based technology. You can open any of these things, including this very presentation, from any computer in the world and get right back to work.
  • The statistics are rather staggering. People keep saying Twitter use is down. Since when? Maybe it’s time to get on the Web 2.0 train before it leaves the station.   mention Gigatweet here.
  • Start at the beginning. Firefox = Open Source Browsing Firefox makes the browsing and Web 2.0 experience a lot easier.
  • You might have wondered what these symbols and notations stand for -- RSS feeds. The video I have here can explain this better than I can.
  • Show how to get a feed from lohud.com Go to news feeds at top of page, choose entertainment, then XML. Choose iGoogle. I get Google Alerts from the New York Times, the Washington Post, and then set up alerts for SWBOCES, Valhalla School District, Loyola College and Temple University – where my kids attend school.
  • Gets me back to social bookmarking. Even thought we didn&apos;t discuss social bookmarking at length, I did want to show you generally how it can work in reverse. The Sharethis button is an easy to put a social bookmarking tool on your website, your press releases, your BOCES articles. You have to join ShareThis online, create a user ID and password, and then you get a code that allows you to place the button anywhere on your website. Here&apos;s how we do it at SWBOCES. Show Stumbleupon
  • Nings are a popular way to network with other educators, car dealers, writers, public relations people, Elvis lovers, etc. You get my drift. A Ning allows you to discuss issues, make friends, share best practices, etc.   Free to set up your own. Some are closed Nings -- you have to ask to be invited. Simple process. Some are completely open.    Nings have many great gadgets attached to them. You can post articles, links, photos, video and If you have a blog, you can &amp;quot;cross-post&amp;quot; it to a Ning site.   Advice and discussion of acceptable use policies on here as well.
  • Show a couple of great wikis that are specifically about education.   Again, many wikis are best used on Intranets. Wikispaces hosts 100,000 K-12 wikis. They&apos;re great for editing. Also, Google Docs
  • Ex: my family reunion wiki.    My HS reunion Ning. Really been a wild experience.
  • I&apos;m going to focus for a minute on one particular school and the way they use the Big Three. I spoke to their PR person last week to ask her a few questions about this and she was a big help. Her name is Lori Jackson, in case you&apos;re interested in calling her. I have a couple of her presentations listed in my list of resources at the end. I  also find that, in general, we need to take our cues from higher education and private schools and the way they&apos;re using these tools. These are all tools that can drive traffic to your website.
  • show left hand column
  • Explain how the big three can work interchangeably.  I will get back to a more indepth look at Twitter and YouTube in a second.
  • According to the Pew Center for Internet Research, 100,000 people over the age of 64 are using FaceBook. Another 310,00 people between the ages of 45 and 63 are actively using FaceBook. A total of 175 million people are active members of the site, according to Facebook&apos;s own numbers. Look at Durham Public Schools page. Again, Facebook&apos;s cred is improving and you&apos;ll see all of these organizations and individuals on FaceBook, including some of the country&apos;s top universities. Keep account closed. Accept members judiciously. Teachers in NC got in trouble, Harrison police officers. But that happens with or without the Web.
  • So how are schools and districts using Twitter? As a communications and public relations tool. They post events, notices, swine flu information, etc. Twitter can be used as a tunnel to your Facebook page or YouTube page. It&apos;s also a great way to drive readers to your website.
  • YouTube tends to be the last frontier for public school districts. I don&apos;t have a lot of example for you, except for the Lausanne site. But there are school districts now playing with YouTube.  What I&apos;m hoping for is that youTube will eventually partner with K-12 public schools the same way they&apos;ve partnered with colleges and universities here.
  • Photobucket allows you to upload photos and create a slide show. Here’s how one of those slide shows looks on our website, along with a news item.
  • show the grandview library blog.
  • NSPRA 2009 -- Using Web 2.0 and Social Media to Reach Your Audience

    1. 1. Using Web 2.0 and Social Media to Reach Your Audience Evelyn McCormack
    2. 2. A Vision of Students Today -- from Kansas State U.
    3. 3. ...and Liz Taylor?
    4. 4. Janis Krums’ Tweet from his cell phone on Jan. 15, 2009 – aboard a ferry on the Hudson River in NYC
    5. 6. The next time your IT Department says no, show them this: From the White House blog ...
    6. 7. Social Media for Communicators <ul><ul><li>RSS Feeds & Alerts </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Social Bookmarking (Digg, Delicious, etc.) </li></ul></ul><ul><ul><li>Social Networking (Facebook, Nings, Wikis, Twitter, YouTube) </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Other Web 2.0 Tools and Apps </li></ul></ul>
    7. 8. <ul><ul><li>Work more efficiently , with less paper & fewer email attachments </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Work collaboratively rather than in isolation  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Control your own message. An alternative to print media in getting the word out. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Build a personal and professional learning network – Twitter, Facebook, LinkedIn, YouTube </li></ul></ul><ul><li>  </li></ul><ul><ul><li>“ Engage or Die” – Brian Solis, PR 2.0 </li></ul></ul>What Can Social Media Do for You?
    8. 9. <ul><ul><li>Facebook: 200 million active users, 100 million log on daily </li></ul></ul><ul><li>  </li></ul><ul><ul><li>LinkedIn: 40 million members </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Twitter : 30 million members (most users between 35-49 yrs old, and 62% use it ONLY at work.) </li></ul></ul><ul><ul><li>TaoTao (China’s Twitter): 50 million users </li></ul></ul><ul><li>   </li></ul><ul><ul><li>U.S. adults w/profile on a social networking site  quadrupled in past four years -- 8% in 2005 to 35% now .   (Source: Pew Center for Internet, Studies, anuary 2009 .) </li></ul></ul>A Few Social Media Stats
    9. 10. Your Toolbox: Mozilla Firefox or Google Chrome
    10. 11. Make Your Life Easier: RSS Feeds and Alerts
    11. 12. RSS: Start Your Day with iGoogle <ul><ul><li>RSS feeds into your own customized home page. </li></ul></ul><ul><ul><li>Read your favorite newspapers and blogs. </li></ul></ul><ul><ul><li>Get the latest news -- you choose. </li></ul></ul><ul><ul><li>Tabbed categories -- News, Education News, etc. </li></ul></ul><ul><ul><li>Similar services -- Pageflakes, Bloglines, Netvibes, etc. </li></ul></ul><ul><ul><li>Google Alerts, Yahoo alerts </li></ul></ul>
    12. 13. What's Social Bookmarking ( and why should I care ) ? <ul><ul><li>Another way of sharing information, storing favorite sites, promoting yourself or your district </li></ul></ul><ul><ul><li>Store & share bookmarks on the web, instead of inside your browser </li></ul></ul><ul><ul><li>Find other people with interesting bookmarks & add their links to your collection </li></ul></ul><ul><ul><li>Access from any computer -- home, work, Antarctica. </li></ul></ul>
    13. 14. The 20 Most Popular Social Bookmarking Sites   Digg, Delicious , Stumbleupon , Mixx, Reddit, Technorati
    14. 15. Bookmarking Toolbars Stumbleupon Toolbar Multiple bookmarking sites
    15. 16. The ShareThis Button The button enables readers to bookmark your news items, etc., on social bookmarking sites of their choice. Go to: www.sharethis.com . Sign up for free with a user ID and password. Sharethis will give you HTML code for your website. Paste the code at the end of any press releases and articles you would like readers to share with others.
    16. 18. <ul><li>  Social Networking & Collaboration: </li></ul><ul><li>Nings and Wikis </li></ul><ul><li>  </li></ul><ul><ul><li>Network with other people with similar interests. Discuss issues, share best practices, etc. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Free to set up. You set privacy levels (closed, open, by invitation only). </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Great gadgets attached to them. Post articles, links, photos, videos and If you have a blog, you can &quot;cross-post&quot; it to a Ning site. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Good for professional development, intranet use </li></ul></ul>
    17. 19. Classroom 2.0 24,000 members
    18. 20. Hudson Valley School PR Association – 38 members (closed) PR OpenMic – 4,650 members PR practitioners, professors, students (open)
    19. 21. Wikis NewPR Wiki -- best practices in social PR
    20. 22. Free Wiki Platforms: www.pbwiki.com www.wikispaces.com www.wetpaint.com Ning: www.ning.com
    21. 23. The Big Three in Social Media: FaceBook,Twitter,YouTube Take your cues from higher ed and private schools
    22. 24. Lausanne School on Facebook (create your Facebook account by going to left-hand navigation. Click on business, then on education)
    23. 25. Lausanne School on Twitter
    24. 26. ...and YouTube
    25. 27. So Who's on Facebook? <ul><ul><li>American School Board Journal </li></ul></ul><ul><ul><li>President Barack Obama </li></ul></ul><ul><ul><li>Stanford University </li></ul></ul><ul><ul><li>Carnegie-Mellon University </li></ul></ul><ul><ul><li>The New York Times </li></ul></ul><ul><ul><li>NYS Association of Foreign Language Teachers </li></ul></ul><ul><ul><li>The American Red Cross </li></ul></ul><ul><ul><li>Autism Speaks </li></ul></ul><ul><ul><li>National School PR Association </li></ul></ul>
    26. 28. School Districts on Facebook <ul><ul><li>Durham, NC, Public Schools </li></ul></ul><ul><ul><li>Anchorage School District  </li></ul></ul><ul><ul><li>Blue Valley Schools (Kansas) </li></ul></ul><ul><ul><li>Taylor County Schools (Florida) </li></ul></ul><ul><ul><li>Boston Public Schools </li></ul></ul><ul><ul><li>Ferndale, Mich., Public Schools </li></ul></ul><ul><ul><li>Richmond, Va., City Schools </li></ul></ul><ul><ul><li>NYC Department of Education </li></ul></ul>
    27. 29. School Districts on Twitter <ul><ul><li>East Aurora, Ill. </li></ul></ul><ul><li>    http://twitter.com/EA131 </li></ul><ul><ul><li>New York City public schools </li></ul></ul><ul><li>      http://twitter.com/nycschools </li></ul><ul><ul><li>Broward County Public Schools </li></ul></ul><ul><li>     http://twitter.com/browardschools </li></ul><ul><ul><li>Mesa, Ariz., Public Schools </li></ul></ul><ul><li>      http://twitter.com/mpsaz </li></ul><ul><ul><li>Southern Westchester BOCES </li></ul></ul><ul><li>      http://www.twitter.com/swboces </li></ul>
    28. 30. <ul><ul><li>South Allegheny Schools (Pa.) </li></ul></ul><ul><li>http://twitter.com/southallegheny </li></ul><ul><ul><li>North Hills (Pa.) School District </li></ul></ul><ul><li>http://twitter.com/north_hills </li></ul><ul><ul><li>Forsythe County (Ga.) Schools </li></ul></ul><ul><li>http://twitter.com/FCSchoolsGA </li></ul><ul><ul><li>Newport News (VA) Public Schools </li></ul></ul><ul><li>http://twitter.com/nnschools </li></ul><ul><ul><li>Pennsylvania Virtual Charter School </li></ul></ul><ul><li>http://twitter.com/pavcs   </li></ul><ul><ul><li>Yonkers Public Schools </li></ul></ul><ul><li>http://twitter.com/YonkersSchools </li></ul>
    29. 31. Who to Follow? <ul><ul><li>Education Week </li></ul></ul><ul><ul><li>National Education Association </li></ul></ul><ul><ul><li>U.S. Department of Education </li></ul></ul><ul><ul><li>The New York Times </li></ul></ul><ul><ul><li>Journalists on Twitter </li></ul></ul><ul><li>     http://www.mediaontwitter.com/  </li></ul><ul><ul><li>Centers for Disease Control </li></ul></ul><ul><ul><li>U.S. Dept. of Homeland Security </li></ul></ul><ul><ul><li>U.S. Senate </li></ul></ul><ul><ul><li>U.S. House of Representatives </li></ul></ul><ul><ul><li>World Health Organization </li></ul></ul><ul><ul><li>Muck Rack  </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
    30. 32. Nicole Kirby's Tweet Follow Your Colleagues...
    31. 33. Check out Youtube EDU
    32. 34. Creating a YouTube Channel <ul><ul><li>Don’t get scared. YouTube has some amazing gems, including probably great footage shot at your school without you even knowing. By far the largest deliverer of online video in world. It’s where your constituents are. </li></ul></ul><ul><ul><li>Create a channel and name it your school’s name. Add videos, anything from official DVD videos to student-created fun but harmless slices of life. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  Surf YouTube for your school and add mission-appropriate videos to your channel.  </li></ul></ul><ul><li>    </li></ul><ul><ul><li>Hire a PT videographer.                               </li></ul></ul><ul><li>                                                                   -- Lorrie Jackson </li></ul>
    33. 35. American School of Bombay
    34. 36. Online Publishing Tools Issuu Lets readers of your publications turn the pages Scribd Upload publications to this website. Read by 50 million every month, 50,000 documents uploaded every day
    35. 37. Flickr & Picasa : Photo storage, editing and organization Bowdoin College Flickr photostream
    36. 38. Photos and slideshows: Photobucket How it looks on a website.
    37. 39. Cover It Live: cover any event live, host a weekly Q&A, etc. Clip2Net: Clip and save any web page for use later.
    38. 40. Poll Daddy -- a simple to use poll tool
    39. 41. Visual CV Promote Yourself & Spread the Word
    40. 42. LinkedIn Join LinkedIn groups
    41. 43.   A Long List of Web 2.0 & Social Media Resources Online Document Sharing: Google Docs Scribus Writewith.com (group writing/editing) Piconote -- online note-taking Helipad -- online document and notes tool Writewith -- cooperative document editing Newsletter Creation & Tools: Letterpop (create newsletters for free. A bit clunky.) Issuu (free-post any print document, email, embed, etc.) Photo Editing: Snipshot (edit your photos online/alternative to Photoshop) FixRedEyes -- fix red eye on photos online
    42. 44. Wikis: Wetpaint Wikis   Wikispaces   Blog Platforms: Wordpress Blogger Edublogs Organization: 30 Boxes (online calendar) Remember the Milk ( online to-do list and task management) Evernote (clipping favorite websites and saving online) Writing: Save the Words -- Vocabulary builder (hilarious and fun) FreeDictionary Gramlee (site that checks your grammar--not free)
    43. 45. Twitter tools: Grouptweet – send private messages to specific groups using Twitter Mytweetmap – shows where tweets are coming from on a map Twitter Search – search for terms and people on Twitter Twitpic – Post photo links on Twitter Miscellaneous Web 2.0: VisualCV – Create a visual resume online The Common Craft Show (video how-tos)   Great explanation of Nings by a Boston teacher Walled Garden -- wiki about setting up Web 2.0 apps on school district servers   A-Z Glossary of Web 2.0 Terms Slideshare NSPRA Facebook Page Kansas State University's Mediated Cultures Website
    44. 46. BigThink eSchoolNews Educator Resource Centers Go 2 Web 2.0 – great resource Digital Nation on Frontline (PBS Project) School Communications 2.0 P R 101 Blog Good Search -- search engine that donates one penny to school districts for every search made by a user   Related Presentations: Four Social Media Sites Schools Can't Ignore -- Lorrie Jackson Dive Deep into Facebook -- Lorrie Jackson Free Webinars: eSchoolNews Classroom 2.0 Burrelles Luce
    45. 47. Wikis in Plain English--A How-to
    46. 48. The Internet has a Face -- Student video about YouTube vloggers
    47. 49. This presentation is available online at http:www.slideshare.net/evelynmccormack Evelyn McCormack, SWBOCES Public Information Coordinator         Email: emccormack@swboces.org    Facebook             LinkedIn      Blog : School Communications 2.0  Twitter: www.twitter.com/nylady Thank You!

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