How to survive_the_first_year_online

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How to survive_the_first_year_online

  1. 1. How to survive the first year online Evelyn Lauer Niles West H.S., Skokie, IL Niles West News www.nileswestnews.org [email_address]
  2. 2. www.nileswestnews.org
  3. 3. About the NWN <ul><ul><li>Online-only </li></ul></ul><ul><ul><li>School size: more than 2,500 students </li></ul></ul><ul><ul><li>Debut Date: Sept. 20, 2010 </li></ul></ul><ul><ul><li>Staff Size: 5 to 10 to 30 (plus broadcasting classes) </li></ul></ul><ul><ul><li>CMS: WordPress (Premium Theme) </li></ul></ul><ul><ul><li>Average Pageviews: 29,000/month </li></ul></ul><ul><ul><li>Total Pageviews: 280,000 (as of 11/10/11) </li></ul></ul><ul><ul><li>Total Comments: 1,000 </li></ul></ul><ul><ul><li>Online Pacemaker winner April 2010. </li></ul></ul>
  4. 4. 5 Steps to Success <ul><ul><li>Immediate Content/Breaking News </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Multimedia </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul>
  5. 5. Immediate Content &quot;The site is updated regularly, daily if possible.&quot; --NSPA guidelines <ul><li>You CAN be immediate, you'll WANT to be immediate, you WILL BE immediate--and, eventually, your readers WILL EXPECT you to be immediate. </li></ul>
  6. 6. What does DAILY mean? <ul><ul><li>3-5 stories per day (at least 10 a week) </li></ul></ul><ul><ul><li>photo galleries (homepage updated weekly) </li></ul></ul><ul><ul><li>photo of the day (daily) </li></ul></ul><ul><ul><li>homepage poll (weekly) </li></ul></ul><ul><ul><li>ticker information (daily) </li></ul></ul><ul><ul><li>scoreboard (daily) </li></ul></ul><ul><ul><li>videos (2-3 times a week) </li></ul></ul><ul><ul><li>social media (daily) </li></ul></ul>
  7. 7. www.nileswestnews.org
  8. 8. Breaking News &quot;Important news events are reported in a timely way.&quot; <ul><li>BREAKING=within 12 hours of an event (leeway on this) </li></ul>
  9. 9. Comments &quot;Readers are able to interact with the publication in numerous ways.&quot; <ul><li>http://nileswestnews.org/comment-policies/ </li></ul>
  10. 10. Comments: Questions to consider <ul><ul><li>Who will have the rights to approve comments? </li></ul></ul><ul><ul><li>Who will monitor the comments? </li></ul></ul><ul><ul><li>How will you deal with inappropriate, offensive, or spam comments? </li></ul></ul><ul><ul><li>Will students have to register to comment? </li></ul></ul><ul><ul><li>Will you publish anonymous comments? </li></ul></ul><ul><ul><li>BE CAREFUL OF: Impersonation </li></ul></ul>
  11. 11. Comments: How to garner more <ul><ul><li>Comment contests </li></ul></ul><ul><ul><li>Comment days in the cafeteria  </li></ul></ul><ul><ul><li>Restaurant Reviews + Gift Cards= Lots of Comments </li></ul></ul><ul><ul><li>Controversy </li></ul></ul><ul><ul><li>Opinion pieces that matter </li></ul></ul>
  12. 12. Social Media &quot;Social networking & community tools...are used to empower the reader..&quot;  <ul><li>Facebook is King </li></ul><ul><li>About 15% of NWN's pageviews </li></ul><ul><li>Links to content </li></ul><ul><li>Starting conversations </li></ul><ul><li>Story ideas </li></ul><ul><li>Reader content </li></ul><ul><li>Marketing </li></ul><ul><li>Contests </li></ul>
  13. 13. http://nileswestnews.tumblr.com/
  14. 14. Multimedia &quot;The site maximizes the capabilities of the Web, making use of multiple media and interactivity&quot;  <ul><ul><li>PACKAGES (text, photos, video, etc.) </li></ul></ul><ul><li>2. Interactive Graphics  (TONS of great ideas at  http://www.jeadigitalmedia.org/2011/04/20/lots-of-embeddable-tools-most-free/ ) </li></ul>
  15. 15. http://wordpress.niles-hs.k12.il.us/10th-period/inside-look-at-niles-west-theatres-xanadu/
  16. 16. http://wordpress.niles-hs.k12.il.us/homepage/homecoming-2011-a-week-in-review/
  17. 17. Collaboration with other departments &quot;The site uses a variety of media...&quot;  <ul><ul><li>Art (graphics, editorial cartoons) </li></ul></ul><ul><ul><li>Photo (digital photography) </li></ul></ul><ul><ul><li>Broadcasting (morning announcements, video packages) </li></ul></ul><ul><ul><li>Yearbook (photos, news space) </li></ul></ul><ul><ul><li>Literary Magazine (online, link) </li></ul></ul><ul><ul><li>English classes (read and comment) </li></ul></ul><ul><ul><li>RECRUITMENT </li></ul></ul>
  18. 18. http://wordpress.niles-hs.k12.il.us/videos/?media_id=130

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