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Fundamentals of Analytics Planning & Implementation

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I recently gave a talk to Digital Analytics DC meetup group about analytics planning and implementation. The content covered critical components of web analytics strategy and ways to define and capture the right metrics on your website. Analytics should be integrated in every project and in every business to drive actionable insights and ROIs.

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Fundamentals of Analytics Planning & Implementation

  1. 1. FUNDAMENTALS OF ANALYTICS PLANNING & IMPLEMENTATION EVELYN CHOU @EVYFINDSTHEWAY
  2. 2. FUNDAMENTALS OF ANALYTICS PLANNING & IMPLEMENTATION EVELYN CHOU @EVYFINDSTHEWAY
  3. 3. EVELYN CHOU | @EVYFINDSTHEWAY
  4. 4. “If you are unique, why should you crack open a standard analytics tool with its standard reports and metrics and get going?” AVINASH KAUSHIK EVELYN CHOU | @EVYFINDSTHEWAY
  5. 5. 1. FUNDAMENTALS 2. ANALYTICS PLANNING 3. IMPLEMENTATION
  6. 6. 1. FUNDAMENTALS
  7. 7. 1. FUNDAMENTALS
  8. 8. 1. FUNDAMENTALS 1st Party vs. 3rd Party Cookie 1ST PARTY Cookies that belong to the same domain that is shown in the browser's address bar. 3RD PARTY Cookies that belong to domains different from the one shown in the address bar. EVELYN CHOU | @EVYFINDSTHEWAY
  9. 9. 1. FUNDAMENTALS Traffic Filtering Internal IP address, bot traffic, traffic to any testing and staging environment. EVELYN CHOU | @EVYFINDSTHEWAY
  10. 10. 2. ANALYTICS PLANNING BY CATEGORY
  11. 11. 2. PLANNING BY CATEGORY ECOMMERCE CONTENT HEAVY BLOG EVELYN CHOU | @EVYFINDSTHEWAY
  12. 12. 2. PLANNING BY CATEGORY ECOMMERCE Product Name, Product ID, SKU ID, Quantity, Order Value EVELYN CHOU | @EVYFINDSTHEWAY
  13. 13. 2. PLANNING BY CATEGORY CONTENT HEAVY Site sections, unique/detailed page names EVELYN CHOU | @EVYFINDSTHEWAY
  14. 14. BLOG Social Interactions 2. PLANNING BY CATEGORY EVELYN CHOU | @EVYFINDSTHEWAY
  15. 15. 3. IMPLEMENTATION THE DEVELOPERS & QA TEAM: YOUR BEST FRIENDS
  16. 16. DEBUGGING TOOLS EVELYN CHOU | @EVYFINDSTHEWAY 3. IMPLEMENTATION HTTP FOX OBSERVE POINT CHARLES WEB DEBUGGING FIREBUG OMNIBUG
  17. 17. OPTIMIZE EVELYN CHOU | @EVYFINDSTHEWAY 3. IMPLEMENTATION YOU CAN’T IMPROVE WHAT YOU DON’T TRACK GOALS & OBJECTIVES FUNDAMENTAL REQUIREMENTS ANALYTICS PLANNING & DESIGN IMPLEMENT REPORT & ANALYZE
  18. 18. QUESTIONS? EVELYN CHOU | @EVYFINDSTHEWAY
  19. 19. THANK YOU EVELYN CHOU @EVYFINDSTHEWAY LINKEDIN.COM/EN/EVELYNCHOU EVYFINDSTHEWAY.COM

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