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Getting the most out of Google Analytics

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This is my presentation “Getting the most out of Google Analytics,” from the College Media Association’s Spring National College Media Conference on March 10, 2013 in New York, NY.

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Getting the most out of Google Analytics

  1. 1. Getting the most outof Google Analytics { Ben Eveloff // Assistant Professor, Lewis University CMA’s Spring National College Media Conference 3.10.2013
  2. 2.  Google Analytics is a powerful web analytics reporting tool.  This discussion shows the key features that student media organizations can use to get the most relevant data for understanding their audience.Overview
  3. 3.  1. Sign up for account  2. Set up account properties  Includes adding time zone, if site had subdomains, or multiple top-level domains i.e. beneveloff.com, beneveloff.org, etc.  3. Set up your tracking codeGetting started
  4. 4. Admin > Tracking Info
  5. 5. Admin > Social Settings
  6. 6. Account list > Your account > FiltersAdding Filters
  7. 7.  Predefined filters:  Exclude/Include only traffic from the domains: use this filter to exclude/include only traffic from a specific domain, such as an ISP or company network.  Exclude/Include only traffic from the IP addresses: use this filter to exclude/include only clicks from certain sources. You can enter a single IP address, or a range of addresses.  Exclude/Include only traffic to the subdirectories: use this filter to exclude/include only traffic to a particular subdirectory (such as www.example.com/motorcycles).  via support.google.comAccount list > Your account > FiltersFilter options
  8. 8. Admin > Profile > Profile SettingsSetting up site search tracking
  9. 9.  Visits  This metric is a count of sessions (visits) that have been active on your site for the selected date range. *Visits are tracked until they leave or the session expires (after 30 minutes of inactivity).  New vs. Returning Visitors  This report gives you a quick look at the ratio of new to returning visitors by number of visits and percentage of visits.  Bounce Rate  This is the percentage of visits that go to only one page before exiting the site.  Pageviews  A pageview is an instance of a page being loaded by a browser. The Pageviews metric is the total number of pages viewed; repeated views of a single page are also counted.  Direct Traffic  Visitors who came directly to your site by typing in the URL or clicking a bookmark.  Referring sites  Website that sends you traffic (Non-Advertising).  Organic  Non-paid search engine traffic.  via support.google.comTerms you should know
  10. 10.  Real-Time  Overview  Locations  Traffic Sources  Content  Audience  Overview  Demographics  Behavior  Technology  Mobile  CustomStandard Reports
  11. 11.  Traffic Sources  Overview  Sources  Campaigns  Google Link Builder  http://support.google.com/analytics/bin/answer.py?hl=en &answer=1033867  Search Engine Optimization  Social  Content  Site Content  Site Speed  Site Search  Experiments  In-Page AnalyticsStandard Reports Continued
  12. 12.  +New Dashboard Have the ability to add widgets Also, have the ability to share, email and export to PDF Can now break these down with advanced segments.Setting up the Dashboard
  13. 13. Link: google.com/analytics/iq.htmlResources // Conversion U
  14. 14.  Ben Eveloff  Assistant Professor, Lewis University & Adviser of TheLewisFlyer.com  Getting in-touch  Website: BenEveloff.com  Email: BenEveloff (at) Gmail.com  Twitter: @EveloffContact

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