Revitalizing Education at the Library:                                                        Increasing Number of Attende...
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Revitalizing Education at the Library: Increasing Number of Attendees and Responding to Feedback

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Objective: The librarians sought to increase the number of patrons who enroll in the database classes offered, as well as better evaluate educational offerings.

Methods: The librarians identified a decline in both the number of classes and attendees. To increase the quality of training and quantity of patrons, we undertook a new marketing effort. We sought marketing avenues including advertising classes in the campus-wide newsletter, on a white board in the library, and on an electronic board at the library’s entrance. We instituted a policy of following up via email with patrons who enroll but do not show up for the class to encourage enrollment in future classes.
Now librarians allow time for walk-ins who observe the signs and want to take the class without registering. The librarian takes down the names and email addresses of drop-ins for follow-up.
We created an electronic student feedback form. This survey is used to evaluate teaching styles, address follow-up questions, and determine how patrons learned about the classes.

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Revitalizing Education at the Library: Increasing Number of Attendees and Responding to Feedback

  1. 1. Revitalizing Education at the Library: Increasing Number of Attendees and Responding to Feedback Emily Vardell, MLS, and Vedana Vaidhyanathan, MSLS Department of Health Informatics, University of Miami Miller School of Medicine and John Crerar Library, University of Chicago Objective Exploring Marketing Avenues Class Enrollment Numbers Class Evaluation FormThe librarians sought to increase the number of Campus-wide newsletterpatrons who enroll in the database classes offered,as well as better evaluate educational offerings. BackgroundCalder Library education librarians offer regularly escheduled database classes, including PubMed,RefWorks, Scopus, and more. Patrons areencouraged to preregister for classes. In the pastwhen no one registered or registrants did not attend, White board in the libraryclasses were cancelled. The librarians identified adecline in both the number of classes and number ofattendees over the last few years. To make betteruse of librarians’ time and to increase the number ofpatrons who are trained on library resources, the E-Updatelibrarians identified a need to improve marketing Results of Class Evaluations e Refforts. Methods Electronic board at the library’s entranceTo increase the quality of training and quantity ofpatrons, the education librarians undertook a newmarketing effort. Librarians sought new marketingavenues including advertising classes in the campus-wide newsletter, on a white board in the library, and e S Son an electronic board at the library’s entrance.Librarians instituted a policy of following up via e = e-Update submissions began Conclusionsemail with patrons who enroll but do not attend the R = RefWorks white board sign displayed Expanded use of new marketing avenues increasedclass to encourage enrollment in future classes. class enrollment in regularly scheduled classes. S = Scopus white board sign displayed Survey results show that regular submission to theNow librarians allow time for walk-ins who observe Email follow up campus-wide newsletter is the most effective newthe signs and want to take the class without Dear Mr. No Show, marketing technique. Marketing techniques thatregistering. The librarian takes down the names and We missed you in the ______ class today. We have Class Enrollment Changes were less effective (e.g., electronic welcome screen)email addresses of drop-ins for follow-up. another _____ class scheduled (day of the week), The number of attendees increased by an average of were discontinued to more efficiently use staffThe librarians also created an electronic student (month and day). You can find additional dates and 2 attendees per session for the PubMed classes, 2 times and register for future classes here: time. Stronger emphasis on follow-up with no-feedback form. This survey is used to evaluate http://calder.med.miami.edu/forms/classregistration. attendees per session for the RefWorks classes, and shows as well as with those class attendees whoteaching styles, address follow-up questions, and html We look forward to seeing you in a future class. 3.5 attendees for the Scopus classes. In addition, have remaining questions has increased attendancedetermine how patrons learned about the classes. Please contact me if you have any questions, fewer classes were cancelled due to no-shows. and improved provided educational services.

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