Marketing the affordable care act

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Marketing the affordable care act

  1. 1. Marketing the Affordable Care Act: Emily Vardell November 29, 2012
  2. 2. http://www.langerresearch.com/uploads/1127a32FavorabilityNo32.pdf
  3. 3. Our ProductHealth insurance for more people • People under 26 • People with preexisting conditionsChain restaurants must post calorie contentNo annual limits on needed careAffordable Insurance Exchanges
  4. 4. Branding Our ProductAffordable Insurance Exchanges:the Choice of your Senators and Representatives• Review many choices at once• Compare coverage options• Pick what meets your needs
  5. 5. Our People
  6. 6. Pregnant Women The Affordable Care Act: How Obamacare Helps Pregnant Women
  7. 7. Pregnant WomenBenefits What if I don’t have What if I have questions?• Your insurance plan must health insurance? cover your baby and cannot The state-level Consumer Assistance Programs offer help to consumers with deny coverage, including Affordable Insurance health insurance problems. They babies born with health Exchanges: provide residents with direct help with problems the Choice of your Senators and problems or questions about health• New health plans must now Representatives coverage, by phone and email. cover certain preventive • Review many The North Carolina Consumer services Assistance Program is run by the choices at once Health Insurance Smart NC in the• Starting in 2014, essential state’s Department of Insurance. health benefits such as • Compare coverage Health Insurance Smart NC pregnancy and newborn options NC Department of Insurance care, along with vision and 430 N. Salisbury Street dental care for children, will • Pick what meets Suite 1018 be covered in all new plans your needs Raleigh, NC 27603 Toll free: 877-885-0231• If you qualify (through family http://www.ncdoi.com/Smart/ income and if your job Other Walk-in Locations: doesn’t offer affordable Health Insurance Smart NC offers coverage), you may get tax regional walk-in locations for health credits to help pay for consumer assistance throughout the insurance state.
  8. 8. PeopleThe Affordable Care Act: The Affordable Care Act: The Affordable Care Act: How Obamacare Helps How Obamacare Helps How Obamacare Helps Women Seniors Parents
  9. 9. Our Place• Primary Care Physicians’ Offices• Pharmacy• Human Resources Offices• Insurance Companies• Public Libraries
  10. 10. Our Placehttp://www.cumc.columbia.edu/publications/in-vivo/june_july_2006/first_appearance.html
  11. 11. New MarketsTelevision showsMedical magazinesGoogle ads

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