Skype Journal's guide to Skype's new rate announcements


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Skype announced three changes to their rate structure. Phil Wolff, editor of Skype Journal, explains them.

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  • May 26, 2009
  • Skype Journal's guide to Skype's new rate announcements

    1. 1. Skype Journal’s plain guide to the 17 January 2007 Skype rate announcements by Phil Wolff
    2. 2. Hi. I’m Phil. <ul><li>Phil Wolff </li></ul><ul><li>I edit Skype Journal. </li></ul><ul><li>Here’s what I know about today’s announcements. </li></ul><ul><li>Let’s start… </li></ul>17 January 2007 Skype Journal
    3. 3. Skype charges 4 cents every time you connect to the phone network
    4. 4. <ul><li>0.039 Euro or local equivalent </li></ul><ul><li>Costs about 2 minutes of SkypeOut credit </li></ul><ul><li>For using SkypeIn or SkypeOut </li></ul><ul><li>Not applied to domestic calls in US+Canada Unlimited Calling Plan or UK’s Talk for Britain </li></ul>Connection Fee
    5. 5. Skype Pro: One Year of Same-Country SkypeOut for a Flat Fee
    6. 6. Skype owns cross-border calling <ul><li>Most Skype calls are international. </li></ul><ul><li>Skype likes that. </li></ul><ul><li>Skype makes money on SkypeOut. </li></ul><ul><li>And international calls spread the word. </li></ul>17 January 2007 Skype Journal
    7. 7. Time to kick virality into gear <ul><li>What else can Skype do to grow? </li></ul><ul><li>What new user behavior can they encourage? </li></ul>17 January 2007 Skype Journal
    8. 8. Local calling brings in your social network <ul><li>Most Skype users still use their phones to call locally. Family. Friends. Work. School. Stores. </li></ul><ul><li>How can Skype get you to use their network for local calls? </li></ul>17 January 2007 Skype Journal
    9. 9. Skype Pro plans <ul><li>Flat fee – one year </li></ul><ul><li>Unlimited free SkypeOut calls in your country </li></ul>17 January 2007 Skype Journal
    10. 10. Skype Pro plans <ul><li>Skype sweetens the deal </li></ul><ul><ul><li>free voice mail </li></ul></ul><ul><ul><li>discounts on other Skype services </li></ul></ul><ul><ul><li>deals from Skype partners </li></ul></ul>17 January 2007 Skype Journal
    11. 11. Skype Pro plans <ul><li>Skype-to-Skype calls are still free </li></ul><ul><li>Pay for SkypeOut outside your plan's country </li></ul>17 January 2007 Skype Journal
    12. 12. <ul><li>In another country for a while? </li></ul><ul><li>Your in-country SkypeOut is free </li></ul><ul><li>Your cross-border calls are charged </li></ul>Skype Pro Roaming
    13. 13. <ul><li>Australia, Austria, Belgium, Brazil, Denmark, Finland, France, Germany, Greece, Hong Kong, Ireland, Italy, Japan, Luxembourg, the Netherlands, Norway, Poland, Portugal, Slovenia, Spain, South Korea, Sweden, Switzerland, Taiwan, the United Kingdom </li></ul>Skype Pro Available in “a few weeks” in 24 Countries
    14. 14. Skype Pro is a little unfair <ul><li>The flat rate for bigger countries will be the same as for smaller countries. </li></ul><ul><li>But most in-country calls are around your home town anyway </li></ul>17 January 2007 Skype Journal
    15. 15. 9 More Regions get the Global Rate (1.7 cents/min)
    16. 16. Call these places for 0.017 € per minute <ul><li>Czech Republic (including Prague), Guam, Hungary (including Budapest), Israel (including Jerusalem), Luxembourg, Malaysia (including Kuala Lumpur), Puerto Rico and both Alaska and Hawaii in the United States. </li></ul>17 January 2007 Skype Journal
    17. 17. So What? 17 January 2007 Skype Journal
    18. 18. Good for Skype viral growth <ul><li>Less thinking (Lower cognitive burden): Don't worry about the cost of calls for a whole year </li></ul><ul><li>Skype's experience shows people with flat-rates start to switch calls to Skype </li></ul><ul><li>More calls to more people = more word of mouth </li></ul>17 January 2007 Skype Journal
    19. 19. <ul><li>Keeps customers </li></ul><ul><li>Annual plans create lock-in , add switching costs </li></ul><ul><li>Cuts customer defection or abandonment </li></ul>Strong defense
    20. 20. <ul><li>Handset phones with a Skype Pro plan will feel more like local phone service </li></ul><ul><li>“ Unlimited calls” or “flat fee” is an easier sale in retail </li></ul>Good for hardware partners
    21. 21. <ul><li>Skype </li></ul><ul><li> </li></ul><ul><li>Skype Journal </li></ul><ul><li> </li></ul>More info