Skype Developer Program ‘ Enhance
the conversation’ Paul Amery: Director SDP [email_address] Sep 27 2007. San Jose

Why today? Key messages <ul><li>(1)
The Skype Public Platform is significantly evolving: plug outs </li></ul><ul><li>(2) We have a dynamic developer community : showcase today </li></ul><ul><li>(3) We are announcing new initiatives and Mashup winner </li></ul>

Introductions: Some U.S and other
SDP partners

Yugma Inc. Minnesota

JiWire Inc. San Francisco

DialCom. San Francisco

Emotive Communications Inc. Encino

Convenos. Scotts Valley

EasyBits. Extras Ops Partner/Game Channel

TeleVoce

Motiv. Netherlands

ByteMobile. Mountain View

DataPoint Solutions. San Jose

Propel. San Jose

WebDialogs – now Lotus Sametime
Unyte

In the beginning... Lenn Pryor

How do you measure the
value of a developer platform? <ul><li>1. Is the platform rich and extensive? </li></ul><ul><li>2. Is there a large, energetic community? </li></ul>3. Is there a big, rapid pipeline of complementory end user solutions?

An audit: SDP 12 months
ago “ D for Skype Developer” – platform not evolving “ Is Skype neglecting it’s developers?” – no clear route to market * Stuart Henshall, Skype Journal ** Katie Fehrenbacher, GigaOM Client APIs available Back end Gallery Good foundations of a developer program √ √ √ x x Sources: * http://skypejournal.com/blog/archives/2005/07/skype_developer.php ** http://gigaom.com/2006/08/25/skype-developers/

Today: (1) The Skype Public
Platform is evolving <ul><li>New: 1 st Web Service from Skype: Prime, then Find (plug-out) </li></ul><ul><li>New: Open sourcing of Skype4COM </li></ul><ul><li>Evolving: “API 2” – conversation API’s </li></ul><ul><li>Evolving: Open sourced Skype4Java </li></ul><ul><li>Evolving: “Some of the best API docs out there” </li></ul><ul><li>Evolving : More wrappers, Skype 4 Python, Flash </li></ul>

Which means more options for
developers… <ul><li>Plug-in </li></ul><ul><li>Public APIs (05+) </li></ul><ul><li>Extras Distribution (Q406) </li></ul><ul><li>Plug-out </li></ul><ul><li>Mashups (Q307) </li></ul><ul><li>Web Services (08) </li></ul>today emerging

Today (2): We have an
active, global ecosystem ~6000 community developers, ~50 professional SW partners

Today (3) Clear route to
market (RTM), many solutions <ul><li>130+ integrated apps </li></ul><ul><li>70 extras in Extras Manager (for Windows) </li></ul><ul><li>34 in web & remote </li></ul><ul><li>20+ mashups </li></ul><ul><li>4 Mac, 1 Linux app </li></ul><ul><li>Ranges from enterprise business solutions to consumer dating/avatar/ringtone extras </li></ul>https://extras.skype.com/

What’s popular (Dec 13-Sep 19
2007) +11m games Total Cumulative Downloads 20,921,606 100% 1. CrazyTalk 6,545,675 31.29% 2. Sketch Pad 2,201,272 10.52% 3. Pamela MP3 Call Recorder 1,998,428 9.55% 4. Ringjacker 1,829,928 8.75% 5. Boost My Profile with veroSee 1,287,370 6.15% 6. Unyte Application Sharing 1,227,806 5.87% 7. Movies 1,051,732 5.03% 8. TalkAndWrite 829,040 3.96% 9. KishKish Lie Detector 750,024 3.58% 10. Last.fm Radio 576,953 2.76%

Route to market makes a
difference “ Our relationship with SDP has enabled Unyte to acquire a broad international customer base that now reaches 500,000 users and 30 countries. Without our relationship with the Skype Developer Program, this kind of market reach would not have been possible for us.” Gershon Goren, Director of Engineering – WebDialogs (now IBM) http://www.oreilly.com/pub/a/etel/2007/05/31/skype-developer-program-a-tale-of-pioneering-and-persevering.html > Over 32 million Extra downloads in 9 months

We still have more to
do: 2008+ targets <ul><li>Make the Platform roadmap a reality </li></ul><ul><li>Grow the community </li></ul><ul><li>A faster, simpler route to market: payments & surfacing </li></ul><ul><li>Lots more solutions: plugins or plugouts, better biz app promotion </li></ul>

Small team Big things Platform
& API TechEd & Comms Relationship (R+R) & Events Publishing & Tech Services Lester Wolli Avo Halina Ants Paul Mirje Kristo Caitlin

Proof of Life: Plug-ins: Extras
Plug-outs: Mashups

CrazyTalk #1 downloaded Extra

So where next?

Coming soon… Skype Approved Integrator
Platform Roadmap: Web Service Skype Technical Press

developer.skype.com

Top 10 2007 Skype Mashups
video https://developer.skype.com/press?action=AttachFile&rename=Skypeextrasvideo.zip

And the winner of the
U.S. mashup category is… JiWire Wi-Fi Companion for Skype http://www.jiwire.com/skypebot-download.htm

Thank you