The is a rough draft curriculum unit for enterprise pros interested in using personal data, VRM, user-centric digital identity, and privacy to improve operations. The focus is on what to do after the class.
Personal Data Economy Action Plan - Get Smart, Get Connected, Get Proof
PERSONAL DATAECONOMYACTION PLANGet Smart,Get Connected,Get ProofPhil Wolff, Let My Data Gopwolff@dijest.comBeta DeckI’m circulating thisrough draft forfeedback.Constructivecritique and bitingcommentary arevery welcome.
PREFACE (WHY I WROTE THIS)I drafted this deck as an end-of-day call-to-action forenterprise professionals for a series of talks andworkshops about the personal data economy in2013Q1.Goal: help potential change agents build theexpertise, relationships, and reputation they needto drive personal control of personal data in theirorganization.
SO YOU’VE LEARNED ABOUT PERSONAL DATA You learned about digital identity through the lenses ofculture, psychology, law, regulation, commerce, andtechnology You can name the emerging technologies. You mapped the business roles played within thepersonal data ecosystem You’re aware of US, Europe public-private initiatives You diagrammed business models and the economicsof personal dataYou are exploding with knowledge and enthusiasm
SO WHAT DO YOU DO BACK ATTHE OFFICE?HOW DO YOU TURN KNOWLEDGEINTO ACTION?
THE AGENDA Learn the space Follow the pioneers Assess Risks and Opportunities Experiment to build capabilities Start socializing concerns amongyour peers
DIVE DEEPER INTO THE FIELDBecome the person at your company whoknows more than one Wikipedia entryabout personal data
READING LIST The Classics: books, essays, posts,papers, videosBeta Deck
LEARN MORE Subscription list – What to track now: Lists Blogs KeywordsBeta Deck
LEARN MORE Rub elbows associations, meetups, conferences PDEC Research Membership IIW: The Internet Identity Workshop Personal Cloud listervBeta Deck
LEARN MORE The TL:DR short list if you had only one more hour, do thisnext...Beta Deck
ASSESS YOUR ORGANIZATIONKnow where you start so you can plan
ASSESS WHAT’S OUR BASELINE? HOW RELEVANT IS SMALL DATA TO OURWORLD? WHAT ARE OUR CAPABILITIES? CAN WE RESPOND AND LEAD? WHO ARE MY NATURAL ALLIES WITHINAND WITHOUT?
HOW MUCH FLOWS AND STORES? Volume: What personal data do we collect,hold, use, share? How do we use it now? How is this changing? Trends? Forecast?
IS OUR DATA GOOD? Quality: How much of our personal data isaccurate? Fresh? Relevant? Patterns? Trends?
WHAT’S OUR INVESTMENT? Finance: What do we spend on our ownpersonal data and on data sourcedfrom outside? Patterns? Trends?
ADD CONTEXT Maps: How does our use of personal datamap to our organization structure? our business models? our information systems? our partners?
WHAT’S OUR RELATIONSHIP WITH GOV? Regulation: How does regulation affect ourincreasing personal control of personaldata? Which regulatory frameworks affect usmost? US? Canada? EU? Japan? China?
HOW DO WE DO CHANGE? Culture: How do we talk about risk? How do we think about customers? How much change can we tolerate? What sorts of proposals survivescreening? How does personal data align withexisting strategy agenda?
CAN WE LEAD? Leadership: What’s the path to executivesupport? Where will we find opposition?
CONSPIRE WITH FRIENDS Form a tiger team. Or a cabal. Who should be on this diverse team? Represent line functions and stafffunctions. Start your backchannels Executive sponsorship. (an old saw, but true) Workshop for teams (I know folkswho offer two-day offsites)
DESIGN PILOT PROJECTSExperiment to build competence
DESIGN YOUR PILOT PROJECTS Experiments to Build skills Develop evidence Cultivate support Five small pilots you might try...
“ASSESSMENT” PILOTS. Map, diagram, measure.Where are you now? What new capabilities doesyour organization need toknow this and keep it fresh?
“TRUST” PILOTS. Experiment with different flavors ofgiving prospects and customers morecontrol of personal data within yourexisting services; measure outcomes,see what works. Try partnering with personal cloudservices; identify limits to adoption,quality, experience; name opportunitiesfor growth, engagement.
“DATA FREEDOM” PILOTS Follow Google’s Data Liberation Frontexample for data export on small subset ofpersonal data. Measure how this makes customersperceive you, how customers use the data,opportunities to make the exportexperience more satisfying for customers. Identify resistance within your organizationand learn causes for resistance.
“TECH” PILOTS. Which emerging IT standards in yourindustry could make it easier to managepersonal data lifecycles? Assess them: if strong, plan how toembrace; if weak, plan how to improve orstop them. Talk to your ERP, CRM and other appproviders about their views; how far alongthe learning curve have they progressed?
“POLICY” PILOTS. Test your terms of service and customercontracts to learn how well/poorly theyare read, understood, complied with. Experiment with improved accessibility,readability, usability to see if customerunderstanding and behavior change.
ENGAGE FRENEMIES Find others in your supply chain ordistribution network to start thepersonal control conversation Find rivals to explore opportunities forcooperation Host summits or unconferences tofoster dialog within your industrysegment
BACK AT THE OFFICE… Learn the space Follow the pioneers Assess Risks and Opportunities Experiment to build capabilities Start socializing concerns amongyour peers
SO, WHAT DO YOU THINK?How is this deck performing against itsgoal?Goal: help potential change agents buildthe expertise, relationships, andreputation they need to drive personalcontrol of personal data in theirorganization.
LET’S HAVE A COFFEE CALL I am here to help Phil Wolff 1-510-444-8234 Skype: evanwolf LinkedIn LetMyDataGo.org email@example.com