Extras and the Plug-in Framework : Concept to Cash

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Presentation about Skype 3.0, and how its new features of the extras gallery, which shows "plug-in" apps, promotes developer products, making them, and Skype, money. by Paul Amery, Software Developer Program, to Phil Wolff, editor, Skype Journal. 8 November 2006.

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  • Excllent slides - any chance you can send me a soft copy of PPT. To Abdullae@iprimus.com.au
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Extras and the Plug-in Framework : Concept to Cash

  1. 1. Extras and the Plug-in Framework: <ul><li>Concept to Cash </li></ul><ul><li>Paul Amery, SDP </li></ul>Partner Presentation · 31 July 2006
  2. 2. What does SDP do? <ul><li>REMIT </li></ul><ul><li>“ Our job is to drive the platform forward & get developers from concept to market quickly to add value for Skype, Partners and Users” </li></ul><ul><li>ACTIVITIES </li></ul><ul><li>(1) ENGAGE </li></ul><ul><ul><ul><li>Drive and promote Skype as a platform </li></ul></ul></ul><ul><ul><ul><li>DevZone, newsletter, education, training & docs </li></ul></ul></ul><ul><li>(2) ENABLE </li></ul><ul><ul><ul><li>Design & deliver API’s and SDK’s </li></ul></ul></ul><ul><ul><ul><li>Early Adopter Program, intensive integration </li></ul></ul></ul><ul><ul><ul><li>Skype Certified Software </li></ul></ul></ul><ul><ul><ul><li>Technical Support. Fast Track, $$$ in 2007+ </li></ul></ul></ul><ul><li>(3) EXECUTE </li></ul><ul><ul><ul><li>Extras Manager enable Skype as credible distribution platform </li></ul></ul></ul><ul><ul><ul><li>Automated process from Concept to Cash </li></ul></ul></ul><ul><ul><ul><li>Monthly review board with E-commerce: premium extras </li></ul></ul></ul>
  3. 3. What Are Extras for Skype? <ul><li>Categories </li></ul><ul><li>Expression </li></ul><ul><ul><li>- Ringtones, Avatars </li></ul></ul><ul><li>Games </li></ul><ul><li>- Board games, Multiplayer </li></ul><ul><li>Community </li></ul><ul><li>- Social networking, Media share </li></ul><ul><li>Utilities </li></ul><ul><li>- Call Recording, Translation </li></ul><ul><li>Collaboration </li></ul><ul><ul><li>- File & Application Sharing </li></ul></ul><ul><li>Business/Enterprise </li></ul><ul><li>- CRM, Call Centre, PBX </li></ul><ul><li>Extras are small applications which use the API to enrich Skype with partner content and services. </li></ul><ul><li>Supported by the plug-in framework: </li></ul><ul><ul><li>New SDK for publishing plugins </li></ul></ul><ul><ul><li>New Manager for discovering and sharing plug-ins </li></ul></ul><ul><ul><li>New APIs for launching from and integrating with the skype client </li></ul></ul><ul><ul><li>New DRM commerce system for micro-payments with Skype credits </li></ul></ul><ul><li>An opportunity to reach an exploding market of over 100m skype users </li></ul>
  4. 4. Extras: The customer experience (1a) Do More menu (2) Invite a friend or send an alert (3) 1-click installation (5) After trial, pay (1b) .. Or in Chat ‘do more’ (4) Use, play
  5. 5. Extras: The Partner process * Premium extras must be certified 1. Develop & Publish 2. Share & Certify * 3. Install & Use 4. Sell & Track
  6. 6. 1. Develop & Publish: API overview <ul><li>API & components </li></ul><ul><li>Voice API </li></ul><ul><li>Messaging API </li></ul><ul><li>Contacts API </li></ul><ul><li>Account API </li></ul><ul><li>Developer tools </li></ul><ul><li>Web services </li></ul><ul><li>Voice services </li></ul><ul><li>A messaging interface to Skype </li></ul><ul><li>Skype client must be running </li></ul><ul><li>No direct access to P2P cloud </li></ul><ul><li>Free for commercial use </li></ul><ul><li>Available on OSX, Win, and Linux </li></ul><ul><li>Accessible from web browsers. </li></ul><ul><li>Apps must be authorised. </li></ul>
  7. 7. <ul><li>Publishing Studio </li></ul><ul><ul><li>Protect and package </li></ul></ul><ul><ul><li>Define properties </li></ul></ul><ul><ul><li>Publish to Skype </li></ul></ul><ul><li>Multi-language </li></ul><ul><ul><li>Script or Exe (COM) </li></ul></ul><ul><ul><li>X platform Java </li></ul></ul><ul><ul><li>HTML, Flash </li></ul></ul><ul><li>HTML Containers </li></ul><ul><ul><li>Quick and easy to build </li></ul></ul><ul><ul><li>No need to create code </li></ul></ul><ul><ul><li>Easy to port existing web based apps </li></ul></ul>1. Develop & Publish: Publishing Studio <ul><li>Collections </li></ul><ul><ul><li>Define new content types eg ringtones, avatars </li></ul></ul><ul><ul><li>Custom templates </li></ul></ul><ul><li>Games API </li></ul><ul><ul><li>Multi player sync </li></ul></ul><ul><ul><li>Observe games </li></ul></ul><ul><ul><li>League tables </li></ul></ul><ul><li>SDK tools </li></ul><ul><ul><li>API tracer/debugger </li></ul></ul><ul><ul><li>Lang localization </li></ul></ul><ul><ul><li>Tutorials / docs </li></ul></ul>
  8. 8. <ul><li>Upload to new Extras gallery </li></ul><ul><ul><li>http://extras.skype.com </li></ul></ul><ul><ul><li>Search, ratings, reviews </li></ul></ul><ul><ul><li>Sumbit biz case if premium candidate </li></ul></ul><ul><li>Meet the Criteria for Premium </li></ul><ul><ul><li>If global, must be localised (min 10, ideally 27) </li></ul></ul><ul><ul><li>Complementary, usable, robust, cool, $$$ </li></ul></ul><ul><ul><li>Must be certified </li></ul></ul><ul><ul><ul><li>Mandatory for Premium Extras </li></ul></ul></ul><ul><ul><ul><li>Preferred for Featured Extras </li></ul></ul></ul><ul><ul><ul><li>Use Skype Logos </li></ul></ul></ul><ul><li>Scheduled promotion </li></ul><ul><ul><li>1 click – Premium. Pre-installed in new downloads (by region) </li></ul></ul><ul><ul><li>2 click – Featured. Certification preferred </li></ul></ul>2. Share & Certify
  9. 9. 3. Install & Use <ul><li>Extras Manager </li></ul><ul><ul><li>Opened via ‘Do More’ </li></ul></ul><ul><ul><li>Browse, search, install </li></ul></ul><ul><li>Invitations </li></ul><ul><ul><li>Recommend to contact list </li></ul></ul><ul><li>1-click installation </li></ul><ul><li>Tools ‘Do More’ </li></ul><ul><ul><li>Personal plug-ins launched from tools menu </li></ul></ul><ul><li>Chat ‘Do More’ </li></ul><ul><ul><li>Conversational Plug-Ins can be launched from chats </li></ul></ul><ul><li>Contact ‘Do More’ </li></ul><ul><ul><li>Launch user-related plug-ins from contacts </li></ul></ul><ul><li>Call ‘Do More’ </li></ul><ul><ul><li>Launch call-related plug-ins from call tab </li></ul></ul><ul><li>Plug-in events </li></ul><ul><ul><li>Post notifications to events tab events </li></ul></ul><ul><li>Managing plug-ins </li></ul><ul><ul><li>Remove plug-ins, edit menus. Run/pause in background. Automatic updates </li></ul></ul>
  10. 10. 4. Sell and Track <ul><li>(a) Create DRM project </li></ul><ul><ul><li>Register as merchant </li></ul></ul><ul><ul><li>Create offers and bundles </li></ul></ul><ul><ul><li>Flag resources to encrypt </li></ul></ul><ul><li>(b) Define Policies </li></ul><ul><ul><li>Free trials available </li></ul></ul><ul><ul><li>Roaming licenses supported </li></ul></ul><ul><ul><li>Limit usage by sessions, days, or custom events </li></ul></ul><ul><li>(c) Sell license </li></ul><ul><ul><li>1-click purchase with skype credits (if available) </li></ul></ul><ul><ul><li>Otherwise use paypal / cards </li></ul></ul><ul><ul><li>Payments API in Q107 </li></ul></ul><ul><li>(d) Get paid </li></ul><ul><ul><li>Rev share agreed in advance </li></ul></ul><ul><ul><li>Funds transfered via paypal </li></ul></ul><ul><ul><li>Usage and Sales Reports available </li></ul></ul>
  11. 11. More Information <ul><li>developer.skype.com </li></ul><ul><ul><li>Tutorials, source code. </li></ul></ul><ul><ul><li>Developer SDK, API docs </li></ul></ul><ul><ul><li>Certification / Design guides </li></ul></ul><ul><li>Build product / support </li></ul><ul><ul><li>Public API forum </li></ul></ul><ul><ul><li>JIRA Support tracker. </li></ul></ul><ul><ul><li>Fast Track $$$ support (Q107) </li></ul></ul><ul><li>Submit to Extras Gallery </li></ul><ul><ul><li>Create new account/project </li></ul></ul><ul><ul><li>Define resources, policies, properties </li></ul></ul><ul><ul><li>Test and publish with studio </li></ul></ul><ul><li>Early Adopter Program </li></ul><ul><ul><li>40+ VIP developers. SDP program. Early access to builds </li></ul></ul><ul><ul><li>Extra tech Support. Fast track certification </li></ul></ul><ul><ul><li>Launch Marketing </li></ul></ul>

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