Business Presentation Samsungengineering


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Business Presentation Samsungengineering

  1. 1. Effective Business Presentation Moon Sung-Hun Creative English Institute (CEI)
  2. 2. Outline
  3. 3. Presentation Type <ul><li>Informative </li></ul><ul><ul><li>Academic Presentation </li></ul></ul><ul><li>Persuasive </li></ul><ul><ul><li>Marketing Presentation </li></ul></ul><ul><li>Entertaining </li></ul><ul><ul><li>Training Presentation </li></ul></ul>
  4. 4. Purpose of Business Presentation <ul><li>Deliver the vision with clarity and tremendously massive impact </li></ul><ul><li>Mange the decision-making and the decision </li></ul><ul><li>Encourage open discussion of a specific topic </li></ul><ul><li>Improve speaking and presentation skills </li></ul><ul><li>Increase self confidence </li></ul>
  5. 5. Effective Presentation Skill
  6. 6. 4P Analysis <ul><li>Purpose </li></ul><ul><ul><li>Goal </li></ul></ul><ul><li>People </li></ul><ul><ul><li>Target Audience </li></ul></ul><ul><li>Place </li></ul><ul><ul><li>Time & Location </li></ul></ul><ul><li>Preparation </li></ul><ul><ul><li>Methods </li></ul></ul>
  7. 7. Presentation Preparation Process
  8. 8. Slide Skills: Slide Structure Title Outline Body Conclusion Title of Presentation Name of Presenter Name of Institutions Outline of Presentation Place Main Points Follow Order of Outline Present Key Points Write Point Form Use Visual Aids Summarize Main Points Provide Suggestions
  9. 9. Slide Skills: Effective Slide <ul><li>k </li></ul>Effective Slides Contents Colors Type Basics Font Basics Arrangement Graphics
  10. 10. Effective Slide (I) <ul><li>Contents </li></ul><ul><ul><li>Include only necessary information </li></ul></ul><ul><ul><li>Seven words per line, seven lines per slide </li></ul></ul><ul><li>Graphics </li></ul><ul><ul><li>Present information graphically </li></ul></ul><ul><ul><li>Art can illustrate a point </li></ul></ul><ul><li>Arrangement </li></ul><ul><ul><li>English language is read left to right </li></ul></ul><ul><ul><li>Create a visual balance </li></ul></ul>
  11. 11. Effective Slide (II) <ul><li>Font Basics </li></ul><ul><ul><li>Font size communicates relative importance of text </li></ul></ul><ul><ul><li>Font size should range between 18-48 </li></ul></ul><ul><li>Type Basics </li></ul><ul><ul><li>ALL CAPITAL LETTERS ARE HARD TO READ! </li></ul></ul><ul><ul><li>Omit punctuation marks </li></ul></ul><ul><li>Colors </li></ul><ul><ul><li>Limit the use of color </li></ul></ul><ul><ul><li>Dark background with light text is best </li></ul></ul>
  12. 12. Delivery Skills: Structure Invite questions Provide positive response Questions Tell them what you’ve told them! Use an effective and strong closing Conclusion 3 Tell them! Provide supporting evidence Body 2 Tell them what you are going to tell them! Capture the audience’s attention Introduction 1
  13. 13. <ul><li>Verbal Skills </li></ul><ul><ul><li>Volume: Vary the pitch </li></ul></ul><ul><ul><li>Speed: Alter delivery pace </li></ul></ul><ul><ul><li>Intonation: Stress certain words </li></ul></ul><ul><li>Non-verbal Skills </li></ul><ul><ul><li>Appropriate appearance </li></ul></ul><ul><ul><li>Appropriate gestures and facial expressions </li></ul></ul><ul><ul><li>Maintaining eye contact </li></ul></ul>Delivery Skills: Style
  14. 14. Presentation Basic Expressions Introduction Conclusion Body II Body I Starting a Presentation Ending Using Visuals In the Middle of the Presentation
  15. 15. Starting a Presentation (I) <ul><li>Greeting/Name/Position </li></ul><ul><ul><li>Good morning/afternoon/evening, ladies and gentlemen. </li></ul></ul><ul><ul><li>It’s a great honor to be with you. </li></ul></ul><ul><ul><li>Hello/Hi, everyone/everybody/colleagues. </li></ul></ul><ul><ul><li>My name is Kim Chul-Su and I am the new Managing Director </li></ul></ul><ul><li>Title/Subject </li></ul><ul><ul><li>I’m going to talk to you about the determinants of FDI. </li></ul></ul><ul><ul><li>The subject of my presentation is corruption in our society. </li></ul></ul>
  16. 16. Starting a Presentation (II) <ul><li>Outline </li></ul><ul><ul><li>I’ve divided/broken my talk into four parts. </li></ul></ul><ul><ul><li>First, Second, Third, Finally </li></ul></ul><ul><li>Length </li></ul><ul><ul><li>My presentation will take about 20 minutes. </li></ul></ul><ul><ul><li>I’ll speak for about 20 minutes. </li></ul></ul><ul><li>Policy on questions </li></ul><ul><ul><li>If you have any questions, please feel free to interrupt. </li></ul></ul><ul><ul><li>After my talk, there’ll be time for any questions. </li></ul></ul>
  17. 17. In the Middle of the Presentation (I) <ul><li>Beginning the main body </li></ul><ul><ul><li>To begin with, I would like to tell you the major findings of my research. </li></ul></ul><ul><ul><li>Right, Let’s start off by looking at the annual report. </li></ul></ul><ul><li>Sequencing the idea </li></ul><ul><ul><li>There are three things to consider. </li></ul></ul><ul><ul><li>First, Second.. Finally, we will start focusing on globalization. </li></ul></ul><ul><li>Ending a section </li></ul><ul><ul><li>That’s all for this topic. </li></ul></ul>
  18. 18. In the Middle of the Presentation (II) <ul><li>Opening a new section </li></ul><ul><ul><li>Now, let’s move on to the last page of the article. </li></ul></ul><ul><ul><li>Moving right along, let’s look at the multinational enterprise and the global political economy. </li></ul></ul><ul><li>Emphasizing </li></ul><ul><ul><li>I’d like to emphasize that student dissatisfaction has been increasing. </li></ul></ul><ul><ul><li>We did achieve many things last year. </li></ul></ul><ul><ul><li>This is a very, very important question. </li></ul></ul>
  19. 19. Using Visuals (I) <ul><li>Introducing a visual </li></ul><ul><ul><li>OK. Let’s take a look at the figures for this month. </li></ul></ul><ul><ul><li>I’d like to show you the bar graph, which shows the major global automobile production countries for the year 2001. </li></ul></ul><ul><li>Comparison </li></ul><ul><ul><li>Let’s compare the gross national product (GNP) of Korea and Japan. </li></ul></ul><ul><ul><li>Here you can see a comparison between Korea’s steel consumption and production volume. </li></ul></ul>
  20. 20. Using Visuals (II) <ul><li>Describing trends </li></ul><ul><ul><li>Increasing/ decreasing/ recovering/ worsening/ stabilizing/ fluctuating/ peak/ bottom </li></ul></ul><ul><ul><li>The revenue of LG Electronics has been climbing over the five years. </li></ul></ul><ul><ul><li>The profit of Nippon Steel declined considerably. </li></ul></ul><ul><ul><li>Sony Corporation recovered their net profit level between 2002 and 2003. </li></ul></ul><ul><ul><li>The net profit of Nippon Steel got worsened in 2003. </li></ul></ul>
  21. 21. Using Visuals (II) <ul><li>Describing trends </li></ul><ul><ul><li>The revenue of Sony Corporation has been stabilized around US$60 billion over the last five years. </li></ul></ul><ul><ul><li>The net profit of Samsung Electronics has been fluctuated from US$2 billion to US$6 billion over the last five years. </li></ul></ul><ul><ul><li>POSCO’s net profit reached the peak back in 2000 amounting around US$1.5 billion. </li></ul></ul><ul><ul><li>The profit of Sony Corporation reached a lowest point back in 2001 amounting just US$120 million. </li></ul></ul>
  22. 22. Using Visuals (III) <ul><li>Describing the movement </li></ul><ul><ul><li>Dramatically/ sharply/ markedly/ enormously/ steeply </li></ul></ul><ul><ul><li>Substantially/ considerably/ significantly </li></ul></ul><ul><ul><li>Moderately/ slightly/ minimally </li></ul></ul><ul><ul><li>The GNP of Korea increased dramatically from less than US$2 billion to over US$460 billion from 1960 to 2000. </li></ul></ul><ul><ul><li>The number of Korean labor disputes declined considerably from 3,617 to 1,873 between 1987 and 1988. </li></ul></ul><ul><ul><li>The profit of Sony Corporation went down slightly from US$152 million to US4122 million between 2000 and 2001. </li></ul></ul>
  23. 23. Using Visuals (IV) <ul><li>Describing the speed of change </li></ul><ul><ul><li>Rapidly/ swiftly/ suddenly/ quickly </li></ul></ul><ul><ul><li>Gradually/ steadily </li></ul></ul><ul><ul><li>Slowly </li></ul></ul><ul><ul><li>Korean companies are swiftly targeting the South American market after the FTA between Korea and Chile. </li></ul></ul><ul><ul><li>The number of Korean labor disputes declined gradually between 1987 and 1989. </li></ul></ul><ul><ul><li>Sony Corporation is slowly improving her revenue over the last five years. </li></ul></ul>
  24. 24. Ending the Presentation (I) <ul><li>Signaling the end </li></ul><ul><ul><li>That brings me to the end of my presentation </li></ul></ul><ul><ul><li>OK, that ends my talk </li></ul></ul><ul><ul><li>That covers all I wanted to say today. </li></ul></ul><ul><li>Summarizing </li></ul><ul><ul><li>I’ll briefly summarize the main issues. </li></ul></ul><ul><ul><li>Let me just run over the key points again. </li></ul></ul><ul><ul><li>I’d like to sum up now, the research focus of foreign direct investment has shifted from the parent company to the subsidiary. </li></ul></ul>
  25. 25. Ending the Presentation (II) <ul><li>Concluding </li></ul><ul><ul><li>In conclusion, we have to improve our corporate image. </li></ul></ul><ul><ul><li>I’d like to finish by saying that we need to develop the next-generation car. </li></ul></ul><ul><li>Thanking audience </li></ul><ul><ul><li>Thank you for listening so attentively. </li></ul></ul><ul><li>Inviting questions </li></ul><ul><ul><li>Are there any questions? </li></ul></ul><ul><ul><li>Now I’d like to invite your comments. </li></ul></ul>
  26. 26. Handling Questions (I) <ul><li>Positive response </li></ul><ul><ul><li>That’s a good question </li></ul></ul><ul><ul><li>Thank you for asking that question </li></ul></ul><ul><li>Check your answer </li></ul><ul><ul><li>Does that answer your question? </li></ul></ul><ul><ul><li>Is that clear now? </li></ul></ul><ul><li>Clarify </li></ul><ul><ul><li>Sorry, I didn’t catch the question </li></ul></ul><ul><ul><li>You’re are asking me about.., right? </li></ul></ul>
  27. 27. Handling Questions (II) <ul><li>Referring back to the presentation </li></ul><ul><ul><li>As I said earlier, in the first section.. </li></ul></ul><ul><li>Accept criticism </li></ul><ul><ul><li>I agree with what you’re saying </li></ul></ul><ul><li>Avoiding </li></ul><ul><ul><li>I’m afraid I can’t really answer that </li></ul></ul><ul><ul><li>I’m afraid that question goes beyond the subject of today’s presentation </li></ul></ul>
  28. 28. Presentation Tips <ul><li>Preparation is everything! </li></ul><ul><li>Content Analysis </li></ul><ul><ul><li>Addressing the question/identifying the issues </li></ul></ul><ul><ul><li>Use evidence/support to justify your points </li></ul></ul><ul><li>Organization </li></ul><ul><ul><li>Clear structure throughout presentation </li></ul></ul><ul><ul><li>Maintaining the logical flow </li></ul></ul><ul><ul><li>Keeping to time </li></ul></ul>
  29. 29. Presentation Tips <ul><li>Visual Aids </li></ul><ul><ul><li>Cover the main points </li></ul></ul><ul><ul><li>Clear and easy to read </li></ul></ul><ul><li>Speech Style </li></ul><ul><ul><li>Do not read your notes </li></ul></ul><ul><ul><li>Do use appropriate language </li></ul></ul><ul><li>Handling Questions </li></ul><ul><ul><li>Do not appear too defensive </li></ul></ul><ul><ul><li>Stimulate audience involvement </li></ul></ul>
  30. 30. Presentation Assessment Sheet 1 = Poor, 2 = Satisfactory, 3 = Good, 4 = Very Good, 5 = Outstanding Management of the discussion Question Handling Style (maintenance of eye contact etc.) Organization (logical flow, time limits etc.) Delivery Style The extent of research Identification of issues Analysis 5 4 3 2 1 Rating
  31. 31. Conclusion <ul><li>Demonstrate leadership role </li></ul><ul><li>Encourage creativity & interaction </li></ul><ul><li>Do not focus too much on English </li></ul><ul><li>Thank YOU </li></ul>
  32. 32. Q & A