Reaction On Slides 78 84 (Cluetrain Manifesto)

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Reaction On Slides 78 84 (Cluetrain Manifesto)

  1. 1. 78 You want us to pay? We want you to pay attention. • Companies should pay attention to their markets.
  2. 2. 79 We want you to drop your trip, come out of your neurotic self-involvement, join the party. • Markets want companies to join them.
  3. 3. 80 Don't worry, you can still make money. That is, as long as it's not the only thing on your mind. • If they do the right thing, they will earn money and do it for the greater good.
  4. 4. 81 Have you noticed that, in itself, money is kind of one-dimensional and boring? What else can we talk about? • Money isn’t everything.
  5. 5. 82 Your product broke. Why? We'd like to ask the guy who made it.Your corporate strategy makes no sense. We'd like to have a chat with your CEO. What do you mean she's not in? • This is one classic example of a robotic company.
  6. 6. 83 We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal. • Markets should be taken seriously by company, regardless of what size if they really want to do what’s right.
  7. 7. 84 We know some people from your company. They're pretty cool online. Do you have any more like that you're hiding? Can they come out and play? • In every company, there are good employees.

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