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Pres

  1. 1. What is Seo? Search Engine Optimization for Dummies.
  2. 2. Index <ul><li>What is SEO? </li></ul><ul><li>What is a Search Engine? </li></ul><ul><li>How Google Works/ Indexing </li></ul><ul><li>Keywords. </li></ul><ul><li>How to use Keywords. </li></ul>
  3. 3. SEO ….. <ul><li>SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines . </li></ul>
  4. 4. Search Engines. <ul><li>A programme that searches for content on the world wide web . </li></ul><ul><li>Works in 3 steps: </li></ul><ul><li>Scans Web Hosters </li></ul><ul><li>Indexes </li></ul><ul><li>Provides Results in Search Engine Interface. </li></ul>
  5. 5. Popu larity of Search Engines <ul><li>Most popular Search Engines. </li></ul><ul><li>Google </li></ul><ul><li>Yahoo </li></ul><ul><li>MSN </li></ul><ul><li>AOL </li></ul>
  6. 6. Search Engine Ranking <ul><li>Your Search engine ranking will be effected by the following </li></ul><ul><li>How often your website is updated. </li></ul><ul><li>Relevant Content </li></ul><ul><li>Well placed but not overused Keywords… </li></ul>
  7. 7. Keywords are Crucial <ul><li>To consider when thinking of keywords.. </li></ul><ul><li>Who is the product for? - e.g., small business,, DIY , etc </li></ul><ul><li>What type/category? - e.g., marketing, word-of-mouth, SEO, public relations </li></ul><ul><li>What is it? - e.g., software, service, tools </li></ul><ul><li>Verbs/adjectives? - e.g., improve enhance, better </li></ul><ul><li>What does it affect? - PageRank, publicity, lead generation </li></ul>
  8. 8. Where to put Keywords <ul><li>In title tag </li></ul><ul><li>In heading tag </li></ul><ul><li>In body tag </li></ul><ul><li>In images tag, rename using <alt> tag </li></ul><ul><li>In website address </li></ul><ul><li>In the name of the page when you save it. </li></ul>

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