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Opinion Goggles
What’s wrong with the
picture?
Polling results are dense
Detailed data is buried in poll results
Since detailed demographic data is
complicated, it’s often not written about in poll
results.
But the interesting stories are in the details.
How did we solve this
problem?
Show readers things they may miss
We expose demographic groups’ opinions by
creating random combinations
Specifically...
● Find combinations with a large enough
sample size to support filters on three of six
demographics
Highlight differences
We visualize the distance between a user’s
best guess and a demographic group’s actual
response
Lead readers to introspection
● Why was my estimate so close to or far from
reality?
● Can a news site present relevant stories,
contextual data to help explain differences?
Provide a gateway to more news
● Games and high scores are fun to share on
social media
● Our quiz can bring new audiences to polling
and election news
● Opinion Goggles can be reused for any poll
Play the game
http://bit.ly/1i6dQIj

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