Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
LocalLabs Fast Facts
● Founded in 2006
● 25 employees and 100+ contractors on four
continents
● Chicago-based, but largely...
LocalLabs is in the local information business
● We produce original local content
○ News briefs, editorial features, even...
“Modern manufacturing techniques”
for editorial production
1. Current editorial production models are archaic and
single-h...
Brian Timpone, Local Labs, 11 June
Upcoming SlideShare
Loading in …5
×

Brian Timpone, Local Labs, 11 June

39,300 views

Published on

  • Be the first to comment

Brian Timpone, Local Labs, 11 June

  1. 1. LocalLabs Fast Facts ● Founded in 2006 ● 25 employees and 100+ contractors on four continents ● Chicago-based, but largely virtual ● Formerly known as Journatic ● Tribune bought approx. 30 percent of business in 2012
  2. 2. LocalLabs is in the local information business ● We produce original local content ○ News briefs, editorial features, event listings/capsules, advertorials, web copy, press releases, customer testimonials ○ Clients: Local media companies, small businesses ● We gather/process/productize large local datasets ○ We’re building the largest local database of people-places- organizations in North America ○ Uses: Licensing, news development ● We power it all via a proprietary tech/labor platform ○ Platform includes data management systems, human content production workflow (“assembly line”), algorithm development, low- cost/distributed labor
  3. 3. “Modern manufacturing techniques” for editorial production 1. Current editorial production models are archaic and single-handedly dooming the prospects of legacy media companies. 2. News story production is important- but it isn’t a special case. It isn’t different than production of anything else in the world. Yet, it is produced very differently. 3. Long-term, this is more about management control than cost-cutting. Legacy media CEOs cannot direct their own products.

×