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E3 allison kupietzky_fashionforward

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2014 EVA/Minerva Jerusalem International Conference on Digitisation of Cultural Heritage
http://2014.minervaisrael.org.il
http://www.digital-heritage.org.il

Published in: Internet
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E3 allison kupietzky_fashionforward

  1. 1. Fashion Forward Results of the collaboration between Europeana Fashion and the Israel Museum, Jerusalem Eva / Minerva, Jerusalem November 2014 Dr. Allison Kupietzky Collections Database Manager and Head of the Information Center for Israeli Art The Israel Museum, Jerusalem
  2. 2. The Israel Museum, Jerusalem
  3. 3. The Israel Museum, Jerusalem
  4. 4. The Israel Museum, Jerusalem
  5. 5. The Israel Museum, Jerusalem
  6. 6. The Israel Museum, Jerusalem
  7. 7. The Israel Museum, Jerusalem Dress Codes: Revealing the Jewish wardrobe
  8. 8. The Israel Museum, Jerusalem Dress Codes: Revealing the Jewish wardrobe
  9. 9. The Israel Museum, Jerusalem Dress Codes: Revealing the Jewish wardrobe
  10. 10. The Israel Museum, Jerusalem Dress Codes: Revealing the Jewish wardrobe
  11. 11. The Israel Museum, Jerusalem Dress Codes: Revealing the Jewish wardrobe VIRTUAL EXHIBITION
  12. 12. The Israel Museum, Jerusalem: Reaching Real and Virtual Visitors Dress Codes: Revealing the Jewish wardrobe Real and virtual exhibition visitors Number of visitors in person: ~ 100,000 Number of virtual visitors : ~ 30,000 These virtual visitors arrived via- 50% Direct link to or via museum’s site 10% News sites 9% Google 20% Facebook • IMJ 0.5% • Europeana 0.5% • Others 99% 10% Private blogs (half from one blog) 0.5% Europeana 0.5% Wikipedia
  13. 13. Sources of virtual visitors: Europeana Fashion (Tumblr)
  14. 14. Sources of virtual visitors: Europeana Fashion (Tumblr)
  15. 15. Sources of virtual visitors: Europeana Fashion (Tumblr)
  16. 16. Sources of virtual visitors: Europeana Fashion (Pinterest)
  17. 17. Sources of virtual visitors: Europeana Fashion (future portal)
  18. 18. Sources of virtual visitors: Europeana Fashion to YouTube to IMJ …and back to Europeana Fashion
  19. 19. Sources of virtual visitors: Europeana Fashion to YouTube to IMJ …and back to Europeana Fashion
  20. 20. Sources of virtual visitors: Blogs
  21. 21. Sources of virtual visitors: Blogs
  22. 22. Sources of virtual visitors: Facebook (EurFash)
  23. 23. Sources of virtual visitors: Facebook (IMJ)
  24. 24. The Israel Museum, Jerusalem: Reaching Real and Virtual Visitors Wikipedia articles and images Virtual visitors Fashion related Wikipedia articles that link to the IMJ center Since November 2013 Fashion Wiki edit-a-thon in Israel Articles Wiki views % of IMJ views referred from Links added to Ikat (technique) Tzniyut (topic) Bukharan Jews Wikipedia (avg. 10 views/month) Lola Beer: 700 views 30% first month…now 0% Baruch Agadati: 3600 views 20% first month…now 30%
  25. 25. The Israel Museum, Jerusalem: updating Wiki articles - Ikat (technique)
  26. 26. The Israel Museum, Jerusalem: updating Wiki articles – Lola Beer Ebner
  27. 27. The Israel Museum, Jerusalem: updating Wiki articles – Baruch Agadati
  28. 28. The Israel Museum, Jerusalem: Active outreach measures Europeana Fashion: Multilingual connection via semantics Wikipedia: Research for articles and images Staff that worked on these projects: Curators Researchers Internet staff Copyright staff Editors Translators Bezalel Fashion students University students as summer interns
  29. 29. The Israel Museum, Jerusalem: Active outreach measures Europeana Fashion: Multilingual connection via semantics
  30. 30. The Israel Museum, Jerusalem: Active outreach measures Wikipedia: Research for articles and images
  31. 31. The Israel Museum, Jerusalem: Conclusions Short and Long Term Results Yes we gained exposure Yes we reached our main goal of enabling long term visits. In real numbers the virtual exhibition will outlive the real exhibition and so visitors will continue to “come” Yes the museum needed to be dedicated to this experience Added value: Our collections are better researched and catalogued
  32. 32. Doug & Mike Starn: Big Bambu
  33. 33. Thank you Dr. Allison Kupietzky allison@imj.org.il Collections Database Manager and Head of the Information Center for Israeli Art The Israel Museum, Jerusalem "Dress Code" exhibition curator: Efrat Assaf-Shapira Special thanks to Gila Brand and Yair Talmor Photos: © The Israel Museum, Jerusalem, by Elie Posner Web site: Dr. Susan Hazan

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