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E V A / M I N E R V A 2 0 1 3
EVA/Minerva 2013
Jerusalem Conference on the
Digitisation of Cultural Heritage

End-users, U...
Who is the end-user in the Europeana ecosystem?
Who uses Europeana and its 30 million objects?

PART I
The absent end-user...
Who is the end-user in the Europeana ecosystem?

PART I
The absent end-user
The approach taken to visualize the end user
c...
Who is the end-user in the Europeana ecosystem?

PART I
The absent end-user
The approach taken to visualize the end user c...
Who is the end-user in the Europeana ecosystem?
PART I - The absent end-user
Persona 1 - John

Persona 2 - Caroline

Perso...
Who is the end-user in the Europeana ecosystem?

PART I
The absent end-user
The Task
A specific task was scripted and the ...
In total, 61 completed test reports were completed

Conducted in Dutch, French, Polish, English, Hungarian and Italian, an...
Who is the end-user in the Europeana ecosystem?

PART I
The absent end-user

What were we looking for?
1. Time taken to ac...
Fig. 1 Time spent by the Volunteers in carrying out the task (according to the supervisors)

EVA/Minerva 2013 | End-users,...
Fig. 2 Level of difficulty in retrieval of content on different platforms (according to Volunteers)

EVA/Minerva 2013 | En...
Fig. 3. Level of frustration or satisfaction by Volunteers during the task

EVA/Minerva 2013 | End-users, User Generated C...
Fig. 4 Presence of results after completion of task by Volunteers (according to the supervisors)

EVA/Minerva 2013 | End-u...
Who is the end-user in the Europeana ecosystem?

PART I
The absent end-user
RESULTS
Google, Youtube and Wikipedia preferre...
Who is the end-user in the Europeana ecosystem?

PART I
The absent end-user
RESULTS

Wikipedia was in particular appreciat...
Who is the end-user in the Europeana ecosystem?
Who uses Europeana and its 30 million objects?

The active end-user who ag...
Who is the end-user in the Europeana ecosystem?
The second part of the talk discusses a recent workshop carried out by the...
Strategies for user generated content and
crowdsourcing in museums and cultural heritage
Workshop DH2013, Marseille
Europeana’s vision and mission
–

Europeana is a catalyst for
change in the world of cultural
heritage.

–

Our mission: T...
EUROPEANA - Europe’s cultural heritage portal

 29m records from 2,200 European galleries,
museums, archives and librarie...
Goals of the Taskforce

1.

Identification and benchmarking of services
and best-practices as building blocks for the
crea...
Workshop DH2013, Marseille
Europeana User Generated Group

Marion Dupeyrat
Interacting with audiences: overview of
partici...
Workshop DH2013, Marseille
Europeana User Generated Group
Stuart Dunn, King’s College London, UK

An emerging field(?): de...
Workshop DH2013, Marseille
Europeana User Generated Group
Stuart Dunn, King’s College London, UK
What is humanities crowd-...
Workshop DH2013, Marseille
Europeana User Generated Group
Stuart Dunn, King’s College London, UK

EVA/Minerva 2013 | End-u...
Workshop DH2013, Marseille
Europeana User Generated Group

James Brusuelas, Oxford University
Ancient Lives

Oxford Papyro...
Workshop DH2013, Marseille
Europeana User Generated Group

Roei Amit, La réunion des musées nationaux-Grand Palais

LE GRA...
Workshop DH2013, Marseille
Europeana User Generated Group

Roei Amit, La réunion des musées nationaux-Grand Palais

27
Workshop DH2013, Marseille
Europeana User Generated Group

Roei Amit, La réunion des musées nationaux-Grand Palais

28
Workshop DH2013, Marseille
Europeana User Generated Group

Roei Amit, La réunion des musées nationaux-Grand Palais

• 267....
Workshop DH2013, Marseille
Europeana User Generated Group

Roei Amit, La réunion des musées nationaux-Grand Palais

BRAQUE...
Workshop DH2013, Marseille
Europeana User Generated Group

Roei Amit, La réunion des musées nationaux-Grand Palais

BRAQUE...
Workshop DH2013, Marseille
Europeana User Generated Group

Roei Amit, La réunion des musées nationaux-Grand Palais

BRAQUE...
Workshop DH2013, Marseille
Europeana User Generated Group
Ad Pollé
Europeana 1914-18
Europeana 1989

EVA/Minerva 2013 | En...
Workshop DH2013, Marseille
Europeana User Generated Group
Ad Pollé
Europeana 1914-18

EVA/Minerva 2013 | End-users, User G...
Workshop DH2013, Marseille
Europeana User Generated Group
Ad Pollé

Europeana 1989

EVA/Minerva 2013 | End-users, User Gen...
Workshop DH2013, Marseille
Europeana User Generated Group
Stuart Dunn, King’s College London, UK

Most successful crowdsou...
E V A / M I N E R V A 2 0 1 3
EVA/Minerva 2013
Jerusalem Conference on the
Digitisation of Cultural Heritage

End-users, U...
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B2 susan hazan_endusers_personas

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PDF Presentation by Dr. Susan Hazan on End-users Generated content
at the EVA/Minerva Jerusalem International Conference on Digitisation of Culture,
Jerusalem, The Jerusalem Van Leer Institute, 12-13 November 2013
http://www.digital-heritage.org.il
Presentations available at: http://2013.minervaisrael.org.il

Published in: Technology
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B2 susan hazan_endusers_personas

  1. 1. E V A / M I N E R V A 2 0 1 3 EVA/Minerva 2013 Jerusalem Conference on the Digitisation of Cultural Heritage End-users, User Generated Content, and Personas: Testing the European Waters Dr. Susan Hazan, The Israel Museum, Jerusalem Chair, UGC Task Force, Europeana
  2. 2. Who is the end-user in the Europeana ecosystem? Who uses Europeana and its 30 million objects? PART I The absent end-users who can only be identified as abstract individuals and need to be characterized as a generic type that can be evoked to evaluate how a user would typically behave. PART II The active end-user who agrees to be crowd-sourced and drawn in to collaborate with others whether they be man or machine. EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  3. 3. Who is the end-user in the Europeana ecosystem? PART I The absent end-user The approach taken to visualize the end user comes from classical user studies and incorporates personas; a form of role-playing where volunteers are asked to take on a role, or persona and to perform an explicit task with a specific outcome. Athena Plus User needs and requirements Coordinated by ICCU and PACKED, gathers information on user needs and requirements in relation to the creative applications for the (re)use of digital cultural heritage content that will be developed in the AthenaPlus WP5 by META and PACKED. Download document >> EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  4. 4. Who is the end-user in the Europeana ecosystem? PART I The absent end-user The approach taken to visualize the end user comes from classical user studies and incorporates personas; a form of role-playing where volunteers are asked to take on a role, or persona and to perform an explicit task with a specific outcome. In the AthenaPlus study we chose to run the tasks twice; • once requiring our volunteers to complete their scripted task within the Europeana environment • with a second round using in a more open environment; typically searching with Google and including results from Wikipedia, national portals and other specified parameters. EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  5. 5. Who is the end-user in the Europeana ecosystem? PART I - The absent end-user Persona 1 - John Persona 2 - Caroline Persona 4 - Giuseppe Persona 3 - Sarah Persona 5 - Miguel EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  6. 6. Who is the end-user in the Europeana ecosystem? PART I The absent end-user The Task A specific task was scripted and the volunteer who was playing the persona was asked to visit websites in a way that would be appropriate from the point of view of the specific personas they are playing, performing their tasks either on Europeana or through generic searches via Google. EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  7. 7. In total, 61 completed test reports were completed Conducted in Dutch, French, Polish, English, Hungarian and Italian, and in most cases translated to English before processing. The age of the Volunteers was between 41 - 72 years old. Volunteers included IT professionals, students, an art historian, a translator, a communication officer, an architect, a teacher and a librarian. Volunteer included photography, going to the movies, listening to classical music, discovering and reading books and online blogs, going to the theatre, travelling, cycling, keeping up with the latest fashion trends and gardening. EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  8. 8. Who is the end-user in the Europeana ecosystem? PART I The absent end-user What were we looking for? 1. Time taken to accomplish the task according to the satisfaction of the volunteer 2. The ease of retrieval of appropriate content 3. Frustration/satisfaction level of the volunteer during the task 4. Qualitative evaluation of the results by the supervisor – was the goal reached, were the results useful, was anything critical overlooked * Each volunteer was presented with one task according to his or her persona EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  9. 9. Fig. 1 Time spent by the Volunteers in carrying out the task (according to the supervisors) EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  10. 10. Fig. 2 Level of difficulty in retrieval of content on different platforms (according to Volunteers) EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  11. 11. Fig. 3. Level of frustration or satisfaction by Volunteers during the task EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  12. 12. Fig. 4 Presence of results after completion of task by Volunteers (according to the supervisors) EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  13. 13. Who is the end-user in the Europeana ecosystem? PART I The absent end-user RESULTS Google, Youtube and Wikipedia preferred over Europeana from a usability perspective Searching on Europeana was more frustrating than with the other platforms and content retrieval more difficult Typos and the use of keywords were problematic in Europeana Europeana was deemed often too specific – lack of useful generic content: particularly audiovisual Not enough choice - particularly for contemporary content Lack of practical information e.g. exhibition information, links to other websites Broken links were frustrating Users found to hard to work with filters EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  14. 14. Who is the end-user in the Europeana ecosystem? PART I The absent end-user RESULTS Wikipedia was in particular appreciated for biographical content. Google retrieves more resources than Europeana for non-English speakers. Europeana was preferred over Google because of the profusion/excess of results EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  15. 15. Who is the end-user in the Europeana ecosystem? Who uses Europeana and its 30 million objects? The active end-user who agrees to be crowd-sourced and drawn in to collaborate with others whether they be man or machine. EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  16. 16. Who is the end-user in the Europeana ecosystem? The second part of the talk discusses a recent workshop carried out by the Europeana User Generated Group. EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  17. 17. Strategies for user generated content and crowdsourcing in museums and cultural heritage Workshop DH2013, Marseille
  18. 18. Europeana’s vision and mission – Europeana is a catalyst for change in the world of cultural heritage. – Our mission: The Europeana Foundation and its Network create new ways for people to engage with their cultural history, whether it’s for work, learning or pleasure. – Our vision: We believe in making cultural heritage openly accessible in a digital way, to promote the exchange of ideas and information. This helps us all to understand our cultural diversity better and contributes to a thriving knowledge economy.
  19. 19. EUROPEANA - Europe’s cultural heritage portal  29m records from 2,200 European galleries, museums, archives and libraries  Books, newspapers, journals, letters, diaries, archival papers  Paintings, maps, drawings, photographs  Music, spoken word, radio broadcasts  Film, newsreels, television  Curated exhibitions  31 languages
  20. 20. Goals of the Taskforce 1. Identification and benchmarking of services and best-practices as building blocks for the creation of a Europeana UGC ecosystem 1. To be a point of contact for all projects that want to apply UGC approaches within the Europeana network and to encourage crossfertilization of ideas between projects and identify duplication of effort 1. To make policy recommendations for the Europeana Network regarding the role UGC can play in the context of Europeana.
  21. 21. Workshop DH2013, Marseille Europeana User Generated Group Marion Dupeyrat Interacting with audiences: overview of participatory practices implemented by memory institutions James Brusuelas Ancient Lives Erwin Verbruggen Waisda? Making videos findable with Crowdsourced annotations Julia Fallon Legal aspects of UGC Cristine Sauter Results of the Europeana taskforce Ad Pollé Europeana 1914-18 Europeana 1989 Roei Amit Case studies from la réunion des musées nationaux-Grand Palais Stuart Dunn An emerging field(?): defining the fundamentals of humanities crowdsourcing
  22. 22. Workshop DH2013, Marseille Europeana User Generated Group Stuart Dunn, King’s College London, UK An emerging field(?): defining the fundamentals of humanities crowdsourcing • Contributory projects • Collaborative projects • Co-created projects EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  23. 23. Workshop DH2013, Marseille Europeana User Generated Group Stuart Dunn, King’s College London, UK What is humanities crowd-sourcing used for? What does it produce? • Original text • Transcribed text • Corrected text • Enhanced text • Transcribed music • Metadata • Structured data • Knowledge and awareness • Funding EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  24. 24. Workshop DH2013, Marseille Europeana User Generated Group Stuart Dunn, King’s College London, UK EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  25. 25. Workshop DH2013, Marseille Europeana User Generated Group James Brusuelas, Oxford University Ancient Lives Oxford Papyrologists Researchers, The Imaging Papyri Project The Oxyrhynchus Papyri Project http://ancientlives.org EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  26. 26. Workshop DH2013, Marseille Europeana User Generated Group Roei Amit, La réunion des musées nationaux-Grand Palais LE GRAND ATELIER DU MIDI 26
  27. 27. Workshop DH2013, Marseille Europeana User Generated Group Roei Amit, La réunion des musées nationaux-Grand Palais 27
  28. 28. Workshop DH2013, Marseille Europeana User Generated Group Roei Amit, La réunion des musées nationaux-Grand Palais 28
  29. 29. Workshop DH2013, Marseille Europeana User Generated Group Roei Amit, La réunion des musées nationaux-Grand Palais • 267.107 visiteurs au 10/09/2013 • 5.607 téléchargements • 550 photos partagées 29
  30. 30. Workshop DH2013, Marseille Europeana User Generated Group Roei Amit, La réunion des musées nationaux-Grand Palais BRAQUE 30
  31. 31. Workshop DH2013, Marseille Europeana User Generated Group Roei Amit, La réunion des musées nationaux-Grand Palais BRAQUE 31
  32. 32. Workshop DH2013, Marseille Europeana User Generated Group Roei Amit, La réunion des musées nationaux-Grand Palais BRAQUE Au 13/10/2013, après 26 jours d’ouverture: •113.103 visiteurs •12.586 téléchargements, et 484 téléchargements par jour
  33. 33. Workshop DH2013, Marseille Europeana User Generated Group Ad Pollé Europeana 1914-18 Europeana 1989 EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  34. 34. Workshop DH2013, Marseille Europeana User Generated Group Ad Pollé Europeana 1914-18 EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  35. 35. Workshop DH2013, Marseille Europeana User Generated Group Ad Pollé Europeana 1989 EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  36. 36. Workshop DH2013, Marseille Europeana User Generated Group Stuart Dunn, King’s College London, UK Most successful crowdsourcing projects are not about large anonymous masses of people. They are not about crowds. They are about inviting participation from interested and engaged members of the public. These projects can continue a long standing tradition of volunteerism and involvement of citizens in the creation and continued development of public goods [T. Owens 2012] EVA/Minerva 2013 | End-users, User Generated Content, and Personas: Testing the European Waters | Dr. Susan Hazan
  37. 37. E V A / M I N E R V A 2 0 1 3 EVA/Minerva 2013 Jerusalem Conference on the Digitisation of Cultural Heritage End-users, User Generated Content, and Personas: Testing the European Waters Dr. Susan Hazan, The Israel Museum, Jerusalem Chair, UGC Task Force, Europeana

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