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The Good Life


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The Good Life

  1. 1. The Good Life Your source for living a finer life and looking good while doing it.
  2. 2. MY PASSIONS Ask any of my friends and family and they will tell you that many of my passions stem from daydreaming of luxury living and the finer things in life. Champaign filled nights in St. Tropez, luxurious yachts, cars, private jets, couture fashion, celebrities and socialites and so much more. My passion for aspiring to live a luxurious life means living life to the fullest, taking advantage of every opportunity and most importantly always looking your best doing it. If I want to be apart of finer life I believe that looking good and taking care of myself is just as important... because you never know who you will meet or better yet get invited to a fabulous yacht party in the Mediterranean. However its not only about looking good on the outside. I am very passionate about promoting a healthy and active lifestyle to enjoy the finer things for well years to come. I am passionate about living life and sparing no expense to what makes me happy. The luxuries of living a good life does not always mean million dollar cars and exotic getaways. I encourage people to find their true passions to live their life to the fullest and spare no expense to what fulfills them. As Kanye West says, “Welcome to the Good Life”
  3. 3. GOALS Bringing what I am passionate about in the world of luxury and lifestyle. Offering modern individuals information on living the finer life while looking good doing it.
  4. 4. MISSION STATEMENT The Good Life is dedicated to uncovering the best the world has to offer in luxury and living the finer life. “Life is to short. Find your passion and enjoy life’s many riches!”
  5. 5. KEY MESSAGES Inspire and encourage modern individuals to enjoy and experience the best the world has to offer in luxury and fine living. In order to live it you got to look the part too. Providing helpful tips on health, beauty and fitness on how to look great when indulging in luxury living. Luxury is not about how much you spend but how much pleasure and satisfaction it brings you. So pop the champaign bottles and dress to impress and live life to the fullest. Its your life... spare no expense!
  6. 6. OBJECTIVES To entertain and inform on the best the world has to offer on a variety of luxury living; travel, entertainment, art & culture, fine dinning, yachts, private jets and MORE.... To provide modern individuals wit tips along the way on health, fitness and beauty to look your best living “The Good Life” To generate a large readership and increase overall visibility through and promote myself to future employers through my blog, Twitter, Facebook and A Small World. To gain recognition in the PR luxury and entertainment industry as a valued and talented individual. To eventually get recognized for providing a unique take on my passions for living a good life to become a TV personality like my role models, Kelly Ripa and Maria Menudos.
  8. 8. STRENGTHS WEAKNESSES BA in Sociology Experience as an editorial assistant and contributor for Spade Magazine; a modern living publication. Lack of PR professional experience. Experience working for luxury department stores and brands such Not well versed in computer technology...YET! as Holt Renfrew and BCBG. May have a hard time keeping up with blog posts and Twitter Having great opportunities to attend events such as LG Toronto Fashion Week to see the latest in Canadian fashion. updates while school workloads continue to increase. Creative, outgoing, highly motivated and passionate. I put a lot of pressure on myself and stress over minor things. Active in social networking sites. Have a hard time slowing down and finding balance in life. I have a thirst for living life to the fullest and encourage people to join me.
  9. 9. OPPORTUNITIES THREATS Networking opportunities that could lead to an eventual career in the luxury and lifestyle PR industry. Create a brand that goes beyond that will eventually help me land a TV host position - one day my own morning show... you never know! So many people already writing about similar Meeting and working with talented and influential content. people in various industries. Trying to stay current with the latest in living a Travel opportunities to attend exclusive parties and luxurious life. events. Learn how to be tech savy and an online wizard so I Recession makes it difficult to break into the can promote my online brand to the best of my ability luxury industry. through social media networks. Utilizing Humber PR’s resources to the fullest in providing me a mentor and internship positions to achieve my career goals.
  10. 10. STRATEGY Entice readers to dream lavishly by positioning myself as a source for immediate access to the luxury world as portrayed by me. By gaining knowledge and entrench myself and lifestyle practices for first hand experience to entertain and inform. Becoming an insider guide to fine living by staying current with luxury and lifestyle trends and updating my followers on social media networks.
  11. 11. CHANNELS
  12. 12. TACTICS Networking through social media applications. Establish and connect myself with influential and high society circles by attending events and various other networking opportunities. Keep Twitter, Facebook and blog updated with new posts. Engage my audience by pushing the envelope to feature videos, music and discussions.
  13. 13. CRITICAL PATH ACTIVITY TENTATIVE DATES Update Blog Weekly or bi-weekly Update Twitter Once a day Post comments on other blogs As often as possible Answer comments on my blog Ongoing to keep it consistent End of school year - August Organize an event 2010
  14. 14. To THE GOOD LIFE