CPR FOR PR

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CPR FOR PR

  1. 1. “ Clear, I’m getting a pulse, PR is alive!
  2. 2. CPR for PR <ul><li>Breathing new life into the PR world </li></ul>
  3. 3. <ul><li>Public Relations just got a new lease on life. </li></ul>
  4. 4. Breathing New Life into PR <ul><li>Once known as an industry filled with spin-doctors prescribing theatrics and stunts to persuade the public. </li></ul><ul><li>Armed with a new reputation and even more credibility, PR is evolving and taking advantage of the 21 st century’s greatest tools… Social Media. </li></ul><ul><li>Innovations in the World Wide Web, such as Social Media have revolutionized the way PR communicates. </li></ul>
  5. 5. Social Media just what the Doctor prescribed
  6. 6. <ul><li>Social Media is the new way to facilitate conversation between people. </li></ul><ul><li>A “two- way” approach, listening to what the public wants and needs then effectively communicating and engaging people on their level. </li></ul><ul><li>Social Media fostered the growth of PR 2.0 to further redefine, advance and build a significant PR role today. </li></ul>
  7. 7. <ul><li>Facebook has 250 million registered users @ July 2009 (largest on Web). </li></ul><ul><li>57% of adults 25-34 belong to a site. </li></ul><ul><li>75% of adults 18-24 maintain profiles. </li></ul><ul><li>Messenger Users: More than 320 million active accounts worldwide. </li></ul><ul><li>Twitter followers have grown 752%, for a total of 4.43 million unique visitors in December 2008. </li></ul><ul><li>Myspace and Twitter have more members than the entire US Population. </li></ul>
  8. 8. The Father of PR Edward Bernays Edward Bernays’ concept of PR 1.0. “ PR is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance.”
  9. 9. <ul><li>Brian Solis Defines PR 2.0 </li></ul><ul><li>“ the analysis of how the Web and multimedia redefines PR and marketing communications, while also building the toolkit to reinvent how companies communicate with influencers and directly with people.” </li></ul>
  10. 10. <ul><li>PR 1.0 + Social Media = </li></ul>
  11. 11. PR 2.0 the miracle pill
  12. 12. What does PR 2.0 do? <ul><li>Directly engage with people/customers through (online forums, blogs, social networks,podcasting etc.) for brands to gain insight to markets, respond to what people want and need and how to reach them. </li></ul><ul><li>Gives PR an environment to communicate with the public and promote meaningful conversation and share useful information to make decisions. </li></ul><ul><li>Inviting people to participate and engage in a more intellectual and informed way on their own accord – 24/7/365 days a year. </li></ul><ul><li>Reaching the influential makers in niche Web communities to persuade mass audience. </li></ul>
  13. 13. “ PR 2.0 puts the public back into public relations.” <ul><li>Deirdre Breakenridge </li></ul><ul><li>Giving the public the control to communicate what they want when they want. </li></ul><ul><li>People are gathering, organizing and sharing information to make informed decisions. </li></ul><ul><li>The public is the influential makers and shakers. </li></ul>
  14. 14. PR is joining the conversation by taking its daily dose of PR 2.0

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