Why Would you
What are your
What is the value
What is a
What is a blog?
What it is
In the First person
can take the form of commentary/
What it isn’t
An academic article…
- Give people a broader view of who you are
- Tell a story
- Show expertise
- Reach a wider audience
- Influence thinking
- Help others
- Get attention from your potential market
- So does it sell what you do? …Depends on what
you blog about…
Lots of blogs… same basic structure
The structure is shaped by where you start….
Some start with the trend
Culture eats results for breakfast Warren Gatland right or wrong?
What managers can learn from Andy Murray and sports psychology
Some blogs start with the point of interest
Marketing Has a Bad Case of Technology Vertigo, and IT Needs to Help
The Karaoke Effect: How to Perfect Your Startup’s Story
Readers Control the New Age of Print
Some start with the insight
Building your personal brand is easier and more valuable than you might think
Some event start with the call to action
Independent bookshops: share your survival strategies
Step 2: Get your thoughts down
A relevant trend
Something that people
are talking about
A point of
Something you’ve noticed
I personally think…
I think it boils down to…
What I/we find is…
It seems like everyone is talking
about….A client recently mentioned to me
This might be helpful…
What do you think?
Have a look at what we’re doing in this
Have a go…
Take 20 minutes
Use the template
Pick a starting point
Then fill in the rest of the blanks
Try different orderings
Step 3: Make it a blog post
Piece the paragraphs together.
Is it too long?
Would I read it?
Am I saying something interesting?
Does it give a sense of me as an individual?
If you quote any facts make sure they are correct
Add a picture
Come up with a catchy title (ideally trend + point of interest)
up to date
(short & sweet)
Setting up your own (free) blog
As easy as setting up an email account…
- Blogger https://www.blogger.com/tour_start.g
- Wordpress http://wordpress.com/
Want to start reading more business writing
For a start –
look at the links we recommend to our followers
The Irish Management Institute blog
Non-IMI blogs by IMI staff
Over the Bar
The City on the Page