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Social Recruiting - Rekruttering - Eva Jonassen

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Oplæg om rekruttering med sociale medier. Udfordringer og bekymringer – forretningsmæssigt potentiale. LinkedIn, Facebook, Twitter, Pinterest – kobling til rekrutteringssystemer, KPI’er, praktisk approach, eBay, cases.
Afholdt hos Headstart netværket Juni 2013.
Eva Jonassen

Published in: Business
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Social Recruiting - Rekruttering - Eva Jonassen

  1. 1. Social Recruiting #headstartdk Eva Jonassen, Talent Acquisition – nordisk rekrutteringsansvarlig, eBay #ebaycareers #jobdk
  2. 2. PRESENTATION TITLE GOES HERE 2 linkedin.com/in/evajonassen twitter.com/evajonassen • 100 rekrutteringer sidste år • LinkedIn siden 2005 • Bor i Århus, gift, 3 børn • Aarhus Uni m.m. • Web (pre .com), rekruttering, selvstændig, nu eBay • Entusiastisk, men også pragmatisk
  3. 3. Min dagsorden •Keep it human – and then don’t •Move – or move over •Walk your talk Social Recruiting
  4. 4. Tendenser •Social •Mobile •Global •Gamification •Cloud •Big data http://photozou.jp/photo/show/124201/118039616
  5. 5. Hvad I tænker om rekrutteringsfolk… Social Recruiting 5
  6. 6. Nogen jeg kender. Referral programmer. Likes og shares.
  7. 7. ATSSocial Mobile Job boards Career site Sourcing Search Referral Events Internal Followers, clicks, visitors, conversions… fees, cost per hire, time to hire, quality… Agencies, inhouse Social Recruiting Promotions Applicants
  8. 8. Tiltrække Ansætte Fastholde Tiltrækk Ansætte Fastholde Lytte Engagere Connecte
  9. 9. Ex på potentielle vindinger •Økonomiske, fx besparelse på eksterne konsulenter, annoncering, kortere time to hire •Højere kvalitet i ansøger pool og kontakt til kandidater, det ellers kan være vanskeligt at komme i dialog med •Employer branding Social Recruiting
  10. 10. 10Social Recruiting
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  22. 22. PRESENTATION TITLE GOES HERE 24 Small sample
  23. 23. Really big data in recruiting •Moneyball •Gild •IE vs Chrome •Straffeattest •Alder 25Social Recruiting Analyse af ”de go’e gamle Rekrutteringsmetoder” Job og personvurdering Edith Kahlke, Victor Schmidt Big data in recruiting • Moneyball • Gild • IE vs Chrome • Straffeattest • Alder
  24. 24. Et par jobsøgere… PRESENTATION TITLE GOES HERE 26
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  27. 27. The Google Job Experiment “Googling yourself is a lot of fun. Hiring me is fun t
  28. 28. Et par virksomheder, der gør det godt PRESENTATION TITLE GOES HERE 31
  29. 29. LinkedIn annonce – dansk jobsøger
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  32. 32. UPS - KPI’er Dobbelt så stor conversion rate som job boards mv. ROI of 530%
  33. 33. PRESENTATION TITLE GOES HERE 38
  34. 34. PRESENTATION TITLE GOES HERE 39 TweetMyJobs App Augmented reality
  35. 35. Money talks “Savings of about $6 million a year, by recruiting more effectively, having an effective referral program, and some of the other stuff we’re doing in terms of direct sourcing and not needing to rely wholly on vendors” Recruitment and mobility leader James Elliott, Deloitte Australia on social media tools and initiatives
  36. 36. UPS - KPI’er Dobbelt så stor conversion rate som job boards mv. ROI of 530%
  37. 37. Derfor vil rekruttering blive disrupted endnu mere •De metoder, der traditionelt – og stadig – bruges til rekruttering kan for en stor del ikke dokumenteres at have nogen forudsigelseskraft… •Data viser nogle overraskende/andre sammenhænge •Let adgang til data og transparens •Peer to peer og mund til mund – forstærkes af sociale medier •Crowd sourcing og virtuelle medarbejdere •… 42Social Recruiting
  38. 38. Spørgsmål? www.linkedin.com/in/evajonassen Social Recruiting
  39. 39. Kilder • http://www.nielsen.com/ • http://www.alecbrownstein.com/ • http://googlepleasehire.me/ • http://storify.com/ThisIsLars/nprtwitterchat-ii-recap • http://blogs.novonordisk.com/graduates/ • http://pinterest.com/hummelsport/hummel-is- looking-for-a-new-online-communicator/ • http://www.adecco.no/ledige-stillinger/sommerjobb- som-konsernsjef/Pages/Konsernsjefen.aspx • http://www.gurucareersnetwork.com/blog/gamificati on/ • http://instagram.com/maerskline • http://mashable.com/2013/05/28/flickr-jobs/ • https://itunes.apple.com/us/app/tweetmyjobs/id445 036561?mt=8 • http://www.hrdaily.com.au/ • UPS http://www.slideshare.net/beeshields/taking- the-quantum-leap-to-measure-your-social-media- recruitment-roi • http://www.ere.net/2011/02/15/ups-says-its-now- delivering-hires-not-just-fans-and-followers/ • http://instagram.com/ebay • http://pinterest.com/ebayclassifieds/ • http://www.ebaycareers.com • https://twitter.com/eBayIncCareers • https://twitter.com/eBayCareersEMEA • twitter.comdba_dkebay-classifieds-dk • http://www.facebook.com/eBayCareersEMEA • http://www.linkedin.com/company/ebay?trk=top_na v_home • http://www.linkedin.com/company/gumtree.com PRESENTATION TITLE GOES HERE 44

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