Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Aegis Media Start in a Different Place

2,304 views

Published on

Aegis Media Start in a Different Place

  • Be the first to comment

Aegis Media Start in a Different Place

  1. 1. Aegis Media Start In A Different Place Cannes Lions 22 June, 2010
  2. 2. <ul><li>Too often the default solution to a communications challenge is to start with an ad. Yet when looking at the brands that have garnered the most attention and respect in the last decade, it becomes clear that many of them have started in a different place. </li></ul><ul><li>Malcolm Hunter looks at those brands that have successfully started in a different place, identifies the different types of places that are now available, and suggests a process for finding them. </li></ul>

×