Startup AddVenture 2013 - Alejandro Barrera - Getting Press to Write About Your Startup

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Startup AddVenture 2013 was held in Kyiv, Ukraine December 4th and 5th. It is the largest and most important startup event of the year in Central and Eastern Europe.

In the past few years, getting the tech press to write about your startup has become a crucial stepping stone to initial users and getting noticed by investors. But getting press is tricky. Dealing with bloggers is like having sex, they have needs too. Alejandro Barrera will be your coach. He is from Spain, educated in the US, and has spent a number of years helping mentoring startups including in how to tell their story and how to attract press. He is the CEO of Press42 and the co-founder of Europe’s newest tech news source Tech.eu.

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Startup AddVenture 2013 - Alejandro Barrera - Getting Press to Write About Your Startup

  1. 1. GOT PRESS? European Addventure Summit Kiev, December 2013 Alex Barrera (@abarrera)
  2. 2. Too many startups... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  3. 3. Your bro! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  4. 4. Your partner http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  5. 5. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  6. 6. IT’S NOT ABOUT QUALITY http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  7. 7. IT’S ABOUT ATTENTION http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  8. 8. How to do this? http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  9. 9. Do your homework http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  10. 10. Not all the blogs/publications are equal http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  11. 11. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  12. 12. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  13. 13. The Binary Conjecture I pass... Now I want! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  14. 14. Communication Ninja workshop http://www.slideshare.net/press42 BLOG ME!!! Alex Barrera (@abarrera)
  15. 15. Media is about relationships http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  16. 16. Team WORK http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  17. 17. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  18. 18. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  19. 19. Don’t force me to ignore you http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  20. 20. They wrote it wrong! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  21. 21. Errr... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  22. 22. Big Data M2M Social SoLoMo Mobile app
  23. 23. NOT ABOUT FEATURES http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  24. 24. NON BLOGGABLE http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  25. 25. BORN IS NOT NEWS http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  26. 26. New app? http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  27. 27. Founder story http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  28. 28. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  29. 29. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  30. 30. Death by http://www.slideshare.net/press42 Press Release Alex Barrera (@abarrera)
  31. 31. KEEP CALM AND F**K PR http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  32. 32. Don’t make me research you http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  33. 33. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  34. 34. My inbox on a Monday Communication Ninja workshop
  35. 35. My inbox on a Monday Communication Ninja workshop Your story better be awesome
  36. 36. It takes me time! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  37. 37. Don’t take it personally http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  38. 38. move on http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  39. 39. Don’t be an ass http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  40. 40. Good story... http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  41. 41. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  42. 42. Story.. sure!!
  43. 43. A story is a universal human experience wrapped inside a culture-specific expression Robert McKee
  44. 44. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  45. 45. #1 http://www.slideshare.net/press42 Protagonist Alex Barrera (@abarrera)
  46. 46. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  47. 47. #2 Desire http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  48. 48. CONFLICT! http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  49. 49. #3 http://www.slideshare.net/press42 Emotions Alex Barrera (@abarrera)
  50. 50. http://www.slideshare.net/press42 Alex Barrera (@abarrera)
  51. 51. STORYTELLING Everything

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