Johnathan Murray Eminent2009workshop C1


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  • The e-Skills Week 2010 campaign aims to raise awareness of the growing demand of highly skilled ICT practitioners and users within the industry. DIGITALEUROPE and European Schoolnet have come together with 20 national partners to promote e-skills whilst building bridges between the different stakeholders.
  • Johnathan Murray Eminent2009workshop C1

    1. 1. EUN Eminent Conference Vilnius, 26th November 2009 -
    2. 2. DIGITALEUROPE identity <ul><li>A wide range of over 60 multinational companies and 40 national trade associations </li></ul><ul><li>Which represent more than 10,000 businesses and two million employees </li></ul><ul><li>And generate revenues of over €1,000 billion… </li></ul><ul><li>Thus bringing credibility and legitimacy to the organisation… </li></ul><ul><li>Which is the voice of the European Digital Technology Industry. </li></ul>
    3. 3. Objective of contract 16 September 2009 CONFIDENTIAL <ul><li>Organise an awareness raising campaign in Europe to promote e-skills by organising national events and activities to attract a large number of participants and achieving high visibility. </li></ul>
    4. 4. Strenghts of Bid <ul><li>Complementarities of DE & European SchoolNet - EUN </li></ul><ul><ul><li>Bringing together Stakeholders and eSkills Ambassadors </li></ul></ul><ul><ul><li>Wide networks will enable effective outreach to public authorities, industries and organisations, schools, teachers, trainers and students. </li></ul></ul><ul><li>Main strengths of DE </li></ul><ul><ul><li>Network of companies and NTAs throughout Europe </li></ul></ul><ul><li>Main strengths of European SchoolNet - EUN </li></ul><ul><ul><li>Outreach to Ministries of Education, schools, teachers & students </li></ul></ul><ul><ul><li>Experience in coordination of eSkills promotion related projects </li></ul></ul>
    5. 5. NCP: National Contact Point 21 Countries Covered..and growing Country NCP Country NCP Austria ENIS Lithuania ITC Belgium Agoria Netherlands ICT-Office Cyprus CITEA Norway IKT-Norge Czech Republic DZS Poland KIGEIT Denmark DI ITEK Portugal ECWT France ECWT Romania APDETIC Germany BITKOM Slovakia ITAS Greece SEPE Spain AETIC Hungary IVSZ Sweden IT&T Ireland Intellect United Kingdom Intellect Italy INDIRE
    6. 6. <ul><ul><li>Major contribution of ICT to growth and job creation </li></ul></ul><ul><ul><li>ICT offers an interesting, creative, well-paid and rewarding career path </li></ul></ul><ul><ul><li>e-Skilled staff improve the performance of your business </li></ul></ul>Key Messages
    7. 7. Target Groups <ul><ul><li>Young People </li></ul></ul><ul><ul><ul><li>T eachers, Parents, Careers advisors, Educational institutions </li></ul></ul></ul><ul><ul><li>ICT Practitioners </li></ul></ul><ul><ul><ul><li>Professional & Trade associations, Companies, Training bodies </li></ul></ul></ul><ul><ul><li>SMEs and entrepreneurs </li></ul></ul><ul><ul><ul><li>Companies, SME associations, Training bodies </li></ul></ul></ul>Target Groups
    8. 8. <ul><li>Promote European e-Skills Week on a national or pan-EU basis </li></ul><ul><ul><li>Pan-EC Stakeholders - 14 </li></ul></ul><ul><ul><li>National Stakeholders - 88 </li></ul></ul><ul><li>Role: Promote experiences and best practices in the field of e-skills & Dissemination of e-Skills Week through their networks </li></ul><ul><li>Receive no EC funding, but obtain visibility and potential future business opportunities </li></ul>Stakeholders
    9. 9. Pan-EU Stakeholders
    10. 10. Highlights 16 September 2009 CONFIDENTIAL <ul><li>200+ events from December 2009 to March 2010 </li></ul><ul><ul><li>340.000+ participants </li></ul></ul><ul><li>High-level launch event - CeBIT – March 2, 2010 </li></ul><ul><ul><li>Keynote speech - Commissioner for DG Enterprise and Industry </li></ul></ul><ul><ul><li>200+ participants – Industry, European public authorities </li></ul></ul><ul><li>Major closing event - Brussels – March 5, 2010 </li></ul><ul><ul><li>400+ participants - European and National public authorities, students </li></ul></ul>
    11. 11. IT Night Campus Tour Workshops Careers Fairs School Visits Company Visits Technology Road shows E-Skills Conferences IT Camps Technology Caravans
    12. 12. 16 September 2009 CONFIDENTIAL <ul><li>Stakeholders - Consortium & National Contact Point channels </li></ul><ul><ul><li>Websites, Newsletters, Mailing Lists and Media Contacts </li></ul></ul><ul><li>Online - Social Media </li></ul><ul><ul><li>Facebook, LinkedIn, Twitter, YouTube, Slideshare, Flickr ... </li></ul></ul><ul><li>Online – Advertising </li></ul><ul><ul><li>Google Adwords, Facebook Beacon, EurActiv, Youth Portals.. </li></ul></ul><ul><li>Real world channels </li></ul><ul><ul><li>CEO visits to schools, conferences, IT-camps, technology caravans, ICT competitions, workshops…. </li></ul></ul>Channels & Reach Strategy
    13. 13. Numbers...worth a thousand pictures Distribution channels Estimated Reach Stakeholder channels 7.050.650 Online channels (National & EU) 7.795.844 ‘ Real world’ channels 340.295 Total reach 15.186.789
    14. 14.
    15. 15. Some e-Skills history <ul><li>e-Skills Communication: Promote campaigns on opportunities opened up by ICT education and a career as an ICT professional </li></ul><ul><li>DIGITALEUROPE response: Industry to foster closer cooperation between Member States, NTAs and the EU Institutions, to identify successful existing initiatives </li></ul><ul><li>Joint DIGITALEUROPE and Commission e-Skills conference in 2008: Exchange of best practices on raising awareness on e-Skills </li></ul>